Company Perspective

American market in 1957 with the Crown

1967 - Daihatsu Motor Co., Ltd.
1989 - The Lexus brand is launched in the USA
2002 – Scion brand for young buyers

Kiichiro Toyoda Akio Toyoda

 Mission Statement

"To attract and attain customers with high-

valued products and services and the most
satisfying ownership experience in America."
 Vision & Industry

"To be the most successful and respected

car company in America.”
Industry

1. Automotive
2. Robotics
3. Financial services
4. Biotechnology
Toyota # 1
 TPS

TOYOTA PRODUCTION SYSTEM

(Developed - 1948-75)

Taiichi Ohno
 7 Principles
Small-lot
Employee
Reduced set
Involvement &
Small-lot
upEmployee
times set
production
Reduced
Empowerment
Involvement &
production
up times
Empowerment

Q
u
a
li
t
y
A
t
S
o
u
r
c
e
 7 Principles Con’t

Pull
Equipment
Pull
Maintenance
production
Equipment
production
Maintenance

S
S
u
p
pl
ie
r
in
in
v
ol
v
e
m
m
e
e
n
t
TPS House
Autonomation
TPS Concepts
Kanban System Kaizen

Principle
Transport
and
production

Manufacturing Lean
Jido
JIT
ka
 SWOT Analysis

S trengths
•Geographical structure
•TPS
•Commoneness
W
eakness
•Being big has its
own problems
•No specification to
•Aesthetic value employees(new
•Safety products)

T O
hreats
•Managing product line
•Increasing competitive
rivalry
pportunities
•Operates in foreign
market
•Independent decision
maker
•fuel-cell electric car
 PEST Analysis

Political
●
National Traffic and Motor Vehicle Safety Act 1966
●
Vehicle Air Pollution and Control Act 1973
●
Energy Policy and Conservation Act of 1975

Economic

●
Employment created in its own factory and ancillaries
 PEST Analysis..

Socio Cultural
●
Established the Community Connection Program  in 1999
●
Wide range of cars

Technological
●
Hybrid cars
●
Safety technology
●
Recycling activities
 Porter’s 5 Forces
Threats of New Buyer Power
Entrant (Medium) (High)

•Mass Production Competitive Rivalry • Varied Choice

•Capital Requirement (High) • Car Features
• Strong Rivalry
• Lacks Differentiation
Opportunities
(HONDA, GM)
Supplier Power Threats of Substitutes
(Low) (Low)
• Spare Parts • Geographical Location
• Switching Cost • Numerous Substitutes
BCG Matrix
 Industry Life Cycle

Development Growth Shakeout Maturity Decline

Recommendation

Market Capitalization

Production Time

Suggestion programs

Mutual Understanding
ありがとうございます

Arigatou gozaimasu

Thank You
 Credits
Ujjwal Baid 05

Ritesh Bangar 06

Garima Jain 45

Subhaan Kazi 54

Anushree Kirtikar 56

Rashi Agarwal 122