Professional Documents
Culture Documents
Presented by:
c
Presentation Outline
ð Introduction to problem
ð Questions asked
ð The case ± Summary
ð Boundary limits
ð Assumptions
ð Question 1
ð Question 3
ð Possible solutions
ð Best solution
ð Question 2&4
ð Implementation plan
ð Control/monitoring mechanism
ð Conclusion.
Company background
The problem
ð Starbucks, must respond to recent market research
indicating that the company is not meeting customer
expectations in terms of service.
ð To increase customer satisfaction, the company is
debating a plan that would increase the amount of
labour in the stores and theoretically increase speed-of-
service.
ð However, the impact of the plan (which would cost $40
million annually) on the company's bottom line is
unclear.
Questions to be answered
ð What accounts for starbucks¶ rapid growth between 1992
and 2002? Was this due to luck Vs skill?
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Orowth of starbucks
ð The values
ð Brand strategy
ð Channels of distribution
ð Service
V V
ð Unexpected findings
ð eduction of workload
Demerits:
ð Based on the assumption , the new employees work the additional
hours. Service quality might weaken.
ð If both together there might be an ego clash.
Demerits:
ð Workload would grow
Net earnings
ð 2007- $672.6 million
EPS
ð 2007-$0.87 cents