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NAMES ROLL NO

 ANUPRIYA

 SUSHMITHA

 JAYA RAJANAYAGAM 16

 KARTIK MENON 27

 NITHYA NAIK 30

 AJISH ASHOKAN 49
 DEFINITION:
DEFINITION

 Philip Kotler and Nancy Lee (2005) defined, “A commitment


to improve community well being through discretionary
business practices and contributions of corporate resources”.

 Mallen Baker “A way companies manage the business


processes to produce an overall positive impact on society.”
 The impact of a company’s actions on society.

 An organization’s obligation to maximize its positive


impact on stakeholders and to minimize its negative
impact.

 Corporate social responsibility – emphasizes obligation


and accountability to society.
Principles of corporate citizenship
Good corporate citizens strive to conduct all business dealings in an ethical
manner, make a concerned effort to balance the needs of all stakeholders,
while working to protect the environment.

1) Engages in fair and honest business practices.


2) Sets high standards of behavior .
3) Exercises ethical oversight of the executive and board
levels.
4) Strives to manage the company for the benefit of all.
5) Initiates and engages in genuine dialogue.
6) Values and implements dialogue.
7) Fosters a reciprocal relationship between the corporation
and community.

8) Invests in the communities in which corporation operates.

9) Respects the rights of consumers.

10) Offers quality products and services.

11) Provides information that is truthful and useful.

12) Provides a family-friendly work environment.

13) Demonstrates a commitment to the environment.


 The involvement of corporate in a community generates trust

 Creates the identity in the nation.

 Good will of the organization.

 Competitive advantage.

 Profit to the organization.


• Philanthropic Responsibilities
Be a good corporate citizen.

• Ethical Responsibilities
Be ethical.

• Legal Responsibilities
Obey the law.

• Economic Responsibilities
Be profitable.
 Business’s contributions to society
 Strategic philanthropy-
EXAMPLE :
* Contributing coffee for a community event.
* Buying a school yearbook ad.
* Sponsoring the local children's sports team.
 Behaviors and activities that are expected or prohibited by
organizational members, the community, and society (not
codified into law)

 Standards, norms, or expectations that reflect the concern of


major stakeholders
 Refers to obeying governmental laws and regulations
 Rights & duties of individuals and organizations
 Prohibits specific actions and imposes fines and/or
imprisonment as punishment for breaking the law
 Resources for the production of goods and services are
distributed within the social system.

 Consumers favor socially responsible companies rather


than profit maximizing company.
Foundation principles of
corporate social responsibility
The pros and cons of corporate
social responsibility
Arguments for corporateArguments against corporate
social responsibility social responsibility
Balances corporate power Lowers economic
with responsibility. efficiency and profit.
Discourages government Imposes unequal costs
regulation. among competitors.
Promotes long-term profits Imposes hidden costs passed on
for business. to stakeholders.
Responds to changing Requires social skills business
stakeholders’ demands. may lack.
Corrects social problems Places responsibility on business
caused by business. rather than individuals.
A three-stage model of corporate
social responsiveness
STAG
E Organizational
High Policy Learning Commitment
Degree of responsiveness to a specific issue

• Organizational
changes
• Administrative learning
• Specialized
learning
• Formulate policy
• Identity problem

Low Time (years)


EXAMPLE OF CSR
 Tata’s culture of service was on display after the
November 26, 2008.

 Hotel was repaired and reopened.

 Treatment to injured staff.

 Paid generous benefits.


 Demonstrate a commitment to society’s values and contribute
to society’s social, environmental, and economic goals
through action.

 Insulate society from the negative impacts of company


operations, products and services.

 Demonstrate that the company can make more money by


doing the right thing.
 Consumers continue to demand products that are safe,
reliable and useful.

 Organizations are expected to focus attention on multiple


bottom lines.

 High public expectation.


 Need to create an image.

 Refers to practicing ethical business values.

 Business should support social cause.

 Lenient attitude of the Government in enforcing Quality.

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