Attitudes

Attitudes

Attitudes Cognitive component

The opinion or belief segment of an
Evaluative attitude.
statements or
judgments Affective Component
concerning The emotional or feeling segment of an
objects, attitude.
people, or
events. Behavioral Component
An intention to behave in a certain way
toward someone or something.

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 FORMATION
FORMATION OF
OF ATTITUDE
ATTITUDE

1.PSYCHOLOGICAL
2.FAMILY FACTOR
3.SOCIAL FACTOR
4.ORGANISATION FACTOR
5.ECONOMIC FACTOR
6.POLITICAL FACTOR

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 The
The Theory
Theory of
of Cognitive
Cognitive
Dissonance
Dissonance
Cognitive Dissonance
Any incompatibility between two or more
attitudes or between behavior and
attitudes.

Desire
Desireto
toreduce
reducedissonance
dissonance
•
Importance
•
Importanceofofelements
elementscreating
creatingdissonance
dissonance
• Degree of individual influence over elements
•
Degree of individual influence over elements
•
• Rewards
Rewardsinvolved
involvedinindissonance
dissonance

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 Types
Types of
of Attitudes
Attitudes
Job Satisfaction
A collection of positive and/or negative feelings that an
individual holds toward his or her job.

Job Involvement
Identifying with the job, actively participating in it, and
considering performance important to self-worth.

Organizational Commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in the
organization.
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 Dimensions
Dimensions to
to Organization
Organization
Commitment
Commitment
Affective Commitment:
Am emotional attachment to the organization
and a belief in its values.

Continuance Commitment
The perceived economic value of remaining with
an organisation compared to leaving it.

Normative Commitment
An obligation to remain with the organization
for moral or ethical reason.

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Attitudes
Attitudes and
and Workforce
Workforce Diversity
Diversity

Training activities that can reshape
employee attitudes concerning diversity:
 Participating in diversity training that provides
for self-evaluation and group discussions.
 Volunteer work in community and social serve
centers with individuals of diverse
backgrounds.
 Exploring print and visual media that recount
and portray diversity issues.

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 Job
Job Satisfaction
Satisfaction

Measuring Job Satisfaction
 Single global rating
 Summation score

How Satisfied Are People in Their Jobs?
 Job satisfaction declined to 50.4% in 2002
 Decline attributed to:

Pressures to increase productivity and meet tighter
deadlines

Less control over work

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 The
The Effect
Effect of
of Job
Job Satisfaction
Satisfaction on
on
Employee
Employee Performance
Performance

Satisfaction and Productivity
 Satisfied workers aren’t necessarily more productive.
 Worker productivity is higher in organizations with more
satisfied workers.

Satisfaction and Absenteeism
 Satisfied employees have fewer avoidable absences.

Satisfaction and Turnover
 Satisfied employees are less likely to quit.
 Organizations take actions to retain high performers and
to weed out lower performers. 8
Sample
Sample Attitude
Attitude Survey
Survey