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p
 



Saima Khan 22
Mithun Nair 32
Suhas Nambiar 33
Pallavi Pande 35
Sandeep Peety 41
Aditya Sahasrabudhe 45
 et Airways is the No.1 airline in India, with a market share of 27
per cent.
 While et Airways has a market share of 19.5 per cent, its
subsidiary etLite has a share of 7.5 per cent.
 et Airways commenced operations in India in 1993.
 Kingfisher Airlines is at the No.2 position with a market share of
20 per cent.
 Kingfisher Airlines was established in 2003.
 The airlines started commercial operations in 2005.
 It started international operations in September 2008.
 Company employs around 7,590 people.
 
    

 uring the anuary-August 2010 period, 339.09 lakh (33.9 million)

passengers travelled across India, as against 284.24 lakh (28.42 million) in
the corresponding period of year 2009, registering a growth of 19.3 per
cent.
 The National Aviation Company of India takes the third position
with a market share of 18.3 per cent.
 In 2007, Indian Airlines was merged with Air India along with
Air India Express and Alliance Air to form NACIL.
 
 Indian Airlines started its operations on 1 August 1953.
 On 7 ecember 2005, the airline was rebranded as Indian
  
 It operates to 95 destinations all across the country and globe.
  
 The airline started its operations on April 29, 2005.
 With a market share of 16.4 per cent, IndiGo is ranked at fourth
position.
 IndiGo took off its inaugural flight on August 4, 2006.
 Spiceet comes next with a market share of 12.6 per cent.
 Recently, media magnate Kalanithi Maran acquired a majority
stake in Spiceet for an estimated Rs 750 crore (Rs 7.5 billion).
 GoAir is ranked sixth with a market share of 5.7 per cent.
 GoAir was established in une 2004 and launched its air service
with two leased Airbus A320s in October 2005.
 It was founded in October 2005.
 MLR Airlines started operations on 14 March 2007.
 ü   ¦
  ¦
 Rollin King and Herb Kelleher said *
 
     
    

    
  


   
 LCC now commands approximately 30% market share of the domestic USA
traffic.
 In Europe, the LCC phenomenon spread much later with Ryanair in 1991.
 Southeast Asia embraced the LCC concept last .
 The LCC concept continued to spread throughout the world with Westet in
Canada in 1996, Virgin Blue in Australia in 2000, GOL in Brazil in 2001,
AirAsia in Malaysia in 2002, Kulula in South Africa in 2003 and Air eccan in
India in 2004.
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CAPABILITIES

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Management conferred with mechanics on how to

C2. Low-cost short haul 
coddle spare parts so they can last longer.

C3. High rate aircraft

 Higher profit & lower cost
utilization
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 LUXURY
 LEISURE
 BUSINESS
 @

@ @
  

  
 Competitive pricing technique
 Located in cities with business traffic
 Outsourcing of food and beverage industry
 Minimum staff
 Ginger hotels
 -simple ,unique, reasonable, basic and innovative
 Roots corporations limited - Smart Basics
 Conceptualized by IHC in association with r. C K Prahalad
(Strategy thinker)
 Test marketing in the name of INIONE in Bangalore
   
  
 Smart sleep
 Smart space rooms
 Safe zone
 Smart planet
 Square meal
 Give and take meal



 emographics
-middle class
-high tech youths
` Geographical
-tourism takes place all the year round
-cities and towns which have consisitent flow of business traffic
   

 No frills but smart basics

 No parking person, no bell boy ,automatic check in
 100 or 200 rooms
 @
@@

STRENGTHS:
 Natural and cultural diversity
 emand supply gap
 Government support
 Increase in market share
 
 @@

 Poor support infrastructure

 Slow implementation
 Susceptible to uncertain events


  @

 Rising income
 Open sky benefits
 New business opportunities
  @

 Fluctations in international toursits arrivals

 Increasing competition
 Event risk
   

 

 ¦IGHT ASSET PO¦ICY
U Management contracts
U Government support
U Franchise option
U Full house
U Right places
U Getting real
U Attracting customers
U Lease model