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OVERVIEW:
Ô Students who currently attend
Sage:
j 8% Asian/Pacific Islander
j 12% Black/Non-Hispanic
j 5% Hispanic
j 67% White/Non-Hispanic
j 9% Race/ethnicity
unreported
j 88% in state
j 12% out of state
ÊAMPAIGN OBJEÊ IVE:
Ô he primary objective of our campaign is to recruit
foreign students who are permanent residents of
the United States to enroll at Sage.

ÔWe feel that this group of

minority will feel
comfortable in the small
community type of
environment that already
exists at Sage.
 ARGE AUDIENÊE:
Ô Foreign residents who legally reside in the
United States that want to further their
education.
j High school seniors
j New citizens
j Employees of foreign owned businesses

Ô Êharacteristics
j panguage Barriers
j Êultural Differences
j Many have higher un met financial need
RRR
 





 



 
 
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m  he following is a table of permanent resident
statistics from the US Department of Homeland Security.

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IMMIGRA ION S A S FOR NEW
YORK S A E:
Ô Of the 143,679 people who became permanent
residents of NYS in 2008:
j 13,405 or 9.33% went in to the job field of
management and professional related occupations.
j 5,959 or 4.15% went into sales and office occupations.
j ·
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MESSAGE HEME:
Ô o provide a
diversified learning
environment for
students across the
country.

Ô o foster and promote

a welcoming
environment where
students can feel
comfortable and
culturally accepted.
SUPPOR S:
Ô he Office of Êultural Enrichment and Diversity
j is committed to fostering an awareness of cultural
diversity that:
Ô explores perceptions and challenges stereotypes

Ô empowers students, faculty, administrators and staff

to participate in ongoing diversity efforts
Ô enriches he Sage Êolleges experience

Ô Programs and Services

j Black and patino Student Association (BpSA)
j African American, patino, Desi, Asian, and Native American
Alliance (ApDANA)
j Pride and Diversity Êlub
 SOME ÊUp URAp EVEN S
OFFERED:
Ô Heritage Month
Êelebrations
Ô International Food
Festival
Ô Diversity Networking
Reception
Ô Êommunity Events

Ô Multicultural Student
peadership Opportunities
Ô Diversity Workshops

Ô he Multicultural
Êenter; houses a
collection of art, books,
artifacts and videos.
ÊONS RAIN S:
Ô Federal regulations
Ô Appropriate visas

Ô Immigration Responsibility Act of

1996
Ô panguage barrier

Ô Êultural differences

Ô Income
AD DESIGN:
Ô Emotional appeals
Ô Rationality

Ô Humor

Ô Fear (you should go to school so that you can

have job security)
j Executional Framework
Ô Slice of life
Ô Animation

Ô estimonial
Ô Informative
ÊOMMUNIÊA ION VEHIÊpES:
Ô pocal Êommercials local channels
Ô Print Ads in the imes Union, bus stops, buses

Ô Internet pop ups

Ô Direct mail
Êitations:
Ô Department of Homeland Security Website
j http://www.dhs.gov/files/statistics/data/DSpPR08s.
shtm
Ô Sage Student pife
j http://www.sage.edu/sca/studentlife/multicultural/