Professional Documents
Culture Documents
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Corporate Office: A-139, Sec-63, Noida-201307( NCR-Delhi) India
Tel / Fax : 91-120-4548952-53
Website : www.texpertsglobal.com
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represent our core values. The consultants of Texperts come from diverse and rich background
with management & technical qualifications from leading institutes.
With our Corporate Office in Noida (Delhi-NCR), we have offices in Mumbai & in 6 Indian
metros, with our resident operations executives in another 40 Indian cities. We have our associate
offices in US, Europe & Hong Kong.
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outstanding quality. is to contribute more & more towards the growth of our
client-organizations & become an integral part of them.
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Alcohol
Banking & Financial Services
Cement
Chemical
Construction
Consumer Goods ± Fast moving/Durables
Food & Restaurants
Garments
Intermediates
IT/ ITES
Home appliances
Machinery
Steel
Services
Textiles ( Fabrics, Yarns, Technical textiles )
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Most of the times, organizations do not know about their exact placement in the market with respect to their
competitors, in product-quality and in various service parameters. We independently conduct an exhaustive
study to let our client know perception of customers on it and its competitors in attributes of product-quality & in
various parameters of service-mix. The respondents are approached by us independently, without disclosing the
name of the client, so as to gather unbiased responses. With our unique methodology developed over 3 years,
the study gives unbiased & practical feedback to the client, highlighting strong/weak areas with respect to
competitors. Besides product-quality & service-mix, we can also include pricing & commercial terms,
promotions, distribution in the study.
We have carried out a number of such assignments, which have greatly benefited our clients.
We also carry out assignments on satisfaction-measurement for suppliers, employees, stakeholders as well as
for lost customers.
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+ We give special focus & Management attention to all MR assignments,
unlike large research companies, which may take projects routinely.
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research after having full conceptual clarity.
We are capable to solve the most complex & difficult problems in all areas of market research such as
consumer research, industry & business research, retail research, strategic market research, etc .
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[ All quantitative surveys are followed by some qualitative interviews/ group discussions and
pilot quantitative survey.
[ Strong survey verification system in place. Greater supervisor to field-work executives ratio.
[ Rigorous training to the field workers before each survey. In-house rehearsals & pilot surveys.
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Cross checking of secondary data from alternate secondary data source and/or by chain ratio
method.
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Comparison, validation & co-relation of quantitative data findings with qualitative data
findings.
A team of dedicated analytics professionals.
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[ Pan-India coverage ( Corporate Office at Noida [ Delhi-NCR ]. Branch offices at Mumbai & at
six Indian metros. Resident operations executives in another 40 cities in India. )
[ Associate offices at Hong Kong/ Europe / USA
[ SPSS 17.0 & other tools.
[ CATI/CAPI
[ Focus Groups, Consumer Panels
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º Before forming T-CAS, Prashant (38) was heading market research & overseas markets
development functions of Vardhman Group. He has corporate experience of 12 years in areas
as diverse as Strategy, Market & Business Research & International Business. At the age of 26,
he was assigned the responsibility of market research function at Vardhman.
º Prashant is the CEO of the organization. He has carried out assignments for overseas as
well as Indian corporate houses very successfully & has been highly appreciated for the
quality of work. He has been lead consultant in assignments delivered to a number of
companies including those mentioned in the list of clients.
º Prashant is a Bachelor of Technology from Indian Institute Of Technology, Delhi and a post-
graduate in Business Management from Institute Of Management Technology, Ghaziabad.
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We have a team of about 50 people, including our associate consultants, field-researchers, junior
staff, etc., etc. In addition, we have a panel of 300 field-researchers all over India.
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B.Tech. (IIT-Delhi), M.S.( Manchester) with 28 years of varied experience.
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!/, MBA (IIM ) with 20 years of experience in consumer marketing & retail.
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, M.S., with an experience of 15 years in real-estate sector.
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, MBA ( Symboisis ) with 10 years of experience in healthcare sector.
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.+ Comprehensive market, consumer and
competition research for a DTH player in
groceries/FMCG sector and selection of new
localities all over a top metro.
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º Vegetables added (Wet Grocery) in the product basket.
º Competitive re-positioning with respect to unorganized sector.
º Identified 15 new out of 50 localities on the basis of scientific data collection & analysis.
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º Company is very much successful in 12 localities out of 15 that we advised to go into.
º Sales and service level both improved in many localities.
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+ Comprehensive market, consumer and
competition research for a leading Hand-knitting
yarn player
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5+ Customer Satisfaction Measurement for
a Special & Alloy steel manufacturer.
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6+ Business Research For An Export
Promotion Council, Govt. of India.
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7+ Brand Audit and Retail Audit For A
Leading Alcohol Company
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1. Identification of MFIs.
2. Identification of prospective areas.
3. Market-sizing, segmentation etc.
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1. Client have already put the project into inception.
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; : Brand Audit for a leading financial services
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Assess the feedback of various parameters:
1. Brand Awareness
2. Brand Recall
3. Perception Of brand
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1. Awareness of Brand.
2. Key Ares of Improvement.
3. Segments to be more focused.
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<+ Market-Opportunities Study For A
Leading Fine Counts Spinning Unit.
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