Presentation by Rajini Wood - AIBC

Opportunities in the Global

Market
for Entrepreneurs

 Growth in many countries, whether

developed, developing, or
transitional, has been driven by
trade.
More women than men engaging
in self-employment in Australia.
Australian women
entrepreneurs have
increasingly come from
business education
backgrounds compared to
The predominantly liberal
Arts backgrounds
reported elsewhere.
.
Australian Women Entrepreneurs
 In Australia, women
entrepreneurs are
moving away from
traditional 'female
industries' into sectors
identified as ‘male
industries’ such as
manufacturing, mining
banking.
 UN Survey
 Women in advanced market economies own more
than 25% of all businesses
 Japan - 23% of private firms are established by
women
 Russia - women own 64% of firms employing 10
people or more
 China - women founded 25% of the businesses
since 1978
 Germany - women have created one-third of the
new businesses since 1990 representing more
than one million jobs
 Europe and Newly Independent States Transition
Economies - women are 25% of the business
owners
Women Entrepreneurial world
 So what makes a woman a
successful entrepreneur?

 What differentiates her from

a struggling business owner?

 And what traps does she

need to overcome – traps
that are often specifically
related to her gender?
 Rise and Fall of Women
Entrepreneurs


Money is good – talk about it, borrow

it, control it, embrace it

 Women’s mindset is different. Often our

approach is “make a difference”.

 It can mean the focus is not on the

bottom line nor on revenue.
Rise and Fall of Women Entrepreneurs

 Find time to capitalise on e-commerce

 Fight discrimination and bullying

 Make children part of biz plan

 Pick businesses in high growth

industries

 Get tough with staff; they are not your

friends
 To 10 Australian Women
Entrepreneurs’ 2009
 Jan Cameron Retail Adventure $1B
 Naomi Milgrom Susan Group $496M
 Julia Ross Ross Human Dir $392M
 Maxine Horn Vita Group $296M
 Charlotte Vidor Toga Grop $285M
 Iris Lustig Moar Lustig&Moar $154M
 Janine Ellis Boost Juice $143M
 Theresa Rein Igneus $120M
 Gina Rinehart Hancock spec $100M
 Diana Williams Fernwood $ 88M
Successful Entrepreneurship
 Think Success
 Be passionate about what you
do
 Focus on your strengths
 Never consider the possibility
of failure
 Plan Accordingly
 Work hard
 Constantly look for ways to
network
 Discipline yourself
Global Opportunities - Australia
 Global Opportunities
 Exploring Government Sources
 Seeking their assistance
 Support Organizations & Professional
Associations for Entrepreneurs

 Women Entrepreneurs (FWE). FWE is a service

organization for ...
 http://entrepreneurs.about.com/od/associations/
Support_Organizations_Associations.
Global Associations & opportunities
Asian Business Women - 10 Resources for Asian Women in
Business The following are ten great resources for Asian
women entrepreneurs. ... A membership based
organization, Asian Women In Business (AWIB) was founded
in 1995. ... on the positive impact of Asian people in the U.S. as
well as globally . ...
http://womeninbusiness.about.com/od/minoritybusinessresourc
es/tp/asian-wib-resources.htm

Women in Business - Women Owned Businesses Nov 26,

2010 ... Women in Business (WIB) - Resources for women
business owners and women ... Start-up business ideas,
resources, and business information for women
entrepreneurs. ... News - Reviews - Interviews · Global
Women in Business ...
http://womeninbusiness.about.com/
 Austrade office in India
 Delhi – Australian Embassy
 Mumbai – Austrade/AEI

Mr AK Tareen Senior Trade

Commissioner for South Australia in
India who can help you to link up
with business opportunities and
potential partners
Cricos Provider No 02914G -ICHM
Entrepreneurial Entry into the Global market
 Government Policy
 Country, culture, labour
 Risk
 Demand & supply
 Demographics – age, sex,
social, consumer pattern,
lifestyle
 Technological environment
 Market implications –
characteristics, institutions,
industry conditions, legal
and Political
 The research, from the
University of Western Australia
 The research says that too much time
spent networking with family and friends
is likely to be counter-productive.

 “Gender Networking Differences” and its

association with firm performance,
concludes that entrepreneurs need to
monitor the resources they devote to
networking so the benefits they receive
exceed the costs.
Art of Networking

 Asset of
Networking

 Creating
opportunities
AIBC its role and the Govt
 Creating opportunities
with SA government
and the world
 Acting as the “link”
 Business Matching
 Facilitating Trade
Missions
 Business Grants
 AusAid – funding grants
 Grants and funding - Regional Entry
Point  
 28 Aug 2006 ... AusAID, the Australian
Agency for International Development, ...
that assists Australia's talented
researchers and entrepreneurs ....
 TradeConnect (TCon) assists ACT
companies build global opportunities and
enhance personal and business profile

Cricos Provider No 02914G -ICHM

 My business story
 Event Management

 Corporate Partnerships

 Business Development
Research weblinks
International Trade Administration's
website.

www.smartcompany.com.au
entrepreneurs/20100304-female-
entrepreneurs.html

Austrade www.austrade.gov.au