Hospital Marketing

•¬ rust areas for Medicare Services•

•Marketing Mix For Hospitals•
•Strategic Marketing For Hospitals•

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¬ rust Areas For
Medicare Services

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c
unization Prograe as benefited t e society in

any ways.

c accines are t e ost cost-effective agents for control of

counicable diseases .

c ]
P ² ]niversal
unization Prograe ais at a

ealt ier 21st century by eradication of diseases like polio
etc.
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c ]
P is a t rust area for edicare services ,provided t e

governent ,core and paraedical personnel take t e
prograe seriously .

c Aggressive Marketing is needed in ]
P

c Pulse Polio Prograe as received Positive results in

]rban areas and sae can be done for t e rural areas .
 ector-Borne Diseases

c Diseases like Malaria , Kalazar , Japanese ncip alitis ave

eerged as ajor public ealt probles in t e recent years
.

c More t an 60 % of t e affected people are fro t e tribal

areas .

c ffective Monitoring and Counication and proper

anageent can elp control t e vector borne diseases .
 A
DS
Acquired
uno Deficiency Syndroe

c
ndia is country wit t e single largest nuber of H


infected cases in t e world.

c Creating Mass awareness is very iportant for getting rid of

suc kind of diseases .

c
nstruentalising t e ospitals and ealt care centre's are

very iportant to identify cases at an early stage and start
treatent at an early stage.
 Drug-Addiction

c C ildren in a faily are found neglected as bot wife and usband

are engaged in earning ore oney .Failing in getting t e due
love and affection fro t eir parents w ic c anges t e be aviour
and results in derailent.

c Awareness s ould be spread aong youngsters w o are t e ost

vulnerable for drug addictions

c e abilitation centres play an iportant role in aking t e

addicted persons say good bye to t eir abits to start anew life
 Marketing Mix for Hospital

Product Mix
c
n
ndia , t e governent is unable to provide effective Medicare services

c Private ospitals are providing special Medicare services w ic are very

expensive.

c ¬ e need of our is to provide an effective edical services at an affordable

price

c ¬ e governent needs to take an initiative for t e welfare of t e people of

every class

c Also t e ealt care centre at rural areas needs to be equipped wit new
tec nologies.
 Marketing Mix for Hospital

Prootion Mix
‘ Prootion ix focuses on two coponents

‘
nnovating t e prootional easures and inculcating ass awareness

‘
ndian ospitals ave failed in accepting t e second coponent as an

iportant diension of prootion.

‘ ¬ ere are two iportant easures for prootion personal and non
personal

‘ For aking available t e rig t services to t e rig t people int t e rig t

tie
Strategic arketing for ospital