Organizing Business Research Papers(1)

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Business Research

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Setting of research (): ?
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Research problem () :
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Quantitative specification of problem () :

Importance of problem () :
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Research objective ()
Methodology to achieve objective
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Anticipated results ()
Contribution to field ()
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Although Taiwans growing elderly population has increased the
demand for institutional-based health care, the institutional-based health care
sector is obviously disproportional island wide in the level and quality of
services and facilities, resulting in significant public concern over this dilemma.
Whereas concern over the quality of institutional-based care and the
working capital weight correlation has seldom been addressed, most studies
have focused mainly on legislation, human resource management and
approaches to enhance patient care.
According to Chang (2002), 77% of all institutional-based care
facility managers surveyed believed that working capital weight lower than a
gross earnings of 80% may affect health care quality.
The inability to estimate the quality of institutional-based health
care and working capital weight correlation makes it impossible for facility
managers to provide and maintain a high level of service, thus infringing up
consumers rights in this growing sector.
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Based on the above, we should analyze how various working
costs impact the quality of institutionalized-based healthcare.
To do so, exactly how institutional-based healthcare
quality and working costs correlated with each other can be analyzed
by using data of financial statements and customer satisfaction.
Relevant data not in a digitized format or in a small quantity can then
be calculated by using a gray system-based mathematic method and
fuzzy theory.
As anticipated, after the fuzzy theory is applied to digitize
the data, they gray system can be used to rank and verify the
importance of various working costs and the quality of institutional-
based healthcare.
Importantly, results of this study can enable institutional-
based healthcare facility managers not only to strengthen areas of
corporate management, but also to provide a high quality of long term
healthcare.
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The increasing popularity of credit card use in Taiwan has made it possible for
banking institutions not only to acquire extensive customer data, but also to analyze such
data to optimize marketing management practices, which is essential for corporate
survival.
However, differentiated marketing practices in Taiwan are insufficient, with
conventional methods seldom incorporating strategies that analyze customer data
effectively. Thus, the lack of interacting with customers will diminish the focus of the
Product and Promotion strategy. For instance, conventional methods fail to provide
convenient services to customers efficiently.
Namely, although the mail-order division of a company sends its
promotional materials to its customers, only 10% of those customers subsequently
purchased those advertise products. The inability to identify whom those 10% potential
customers are in advance makes it impossible not only to save the remaining 90%
overhead costs of the promotional materials, but also to prevent the sales division from
concentrating on potential customers to enhance work productivity by providing upgraded
products and services.
Consequently, conventional methods may cause decision makers to
select inappropriate strategies. Additionally, the lack of a differentiated marketing strategy
will lead to inefficiency and high overhead costs. Under such circumstances, banking
institutions can not implement product promotion effectively owing to the inability not only
to provide reliable services, but also to adopt differentiated marketing practices.
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Based on the above, we should develop a dynamic purchasing
model of potential customers, for use in market differentiation and effective
management of customer relations.
To do so, based on numerous customer data available, a data
mining method, i.e. CRISP-DM, can be adopted, which combines the
conventional means of data exploration with two mathematical calculations
(decision tree and category nerve) to determine how various purchasing
activities are related. Factors of customer relations and customer life cycle can
then be combined to construct an enhanced management model.
As anticipated, the proposed dynamic purchasing model for
managing customer relations effectively can significantly reduce promotional
costs, as well as allow sales staff to concentrate on identifying potential
customers.
By incorporating CRIPS-DM, the proposed model can analyze
current customer data efficiently, enabling marketing staff to identify potential
niche markets and manage customer relations effectively. Via the proposed
model, factors of the dynamic module can be verified and adjusted to ensure
that a company provides quality services continuously.
Further details can be found at
http://www.chineseowl.idv.tw