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During 1977 MITS, which was in the process of being taken over by
Pertec, refused to license the 8080 BASIC to potential customers. On
20 April 1977 Gates & Allen sent a letter to MITS protesting their
lack of making "best efforts" to commercialize the program. MITS
responded by getting a judge to restrain Microsoft from disclosing
8080 BASIC code to any 3rd party and taking Microsoft to arbitration
to force them to abide by the contract. Microsoft's income begins
drying up that summer. They get bailed out in August by a $10,500
payment for the 6502 BASIC from Apple Computer for the Apple II.
1980 APPLE 3
International expansion
-Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop
segment.
- Apple software, Cell phone and hardware are expensive as compared to
other competitors such as Dell.
-Microsoft launched Microsoft Vista, Windows 7 which is gaining market
share.
-The switching in technology is very fast.
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