Contents

v Nestle Introduction
v Growth share matrix
v Nido
v Nido features
v Alternatives of nido
v Nido competitors with graphical representation
v Value proposition of Nido
v Competitive edge
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 MISSION STATEMENT
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“Nestle is dedicated to providing
the best foods to people
throughout their day, throughout
their lives, throughout the world.
With our unique experience of
anticipating consumers' needs
 Culinary products

Pure Life Water
Confectioneries

Milk Products Chocolate Drinks



Coffee Fruit Drinks

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Dietetic & Infant foods

Features:
v NESTLÉ® NIDO® 1 +, 3 +, 6 + is Nestlé's new series of milk powders
addressing the developmental needs of children for various age
groups and at the various stages of growth.
v NIDO 1 +with prebiotics , is developed for children ages 1 – 3 years as
they experience the beginning of a change in their nutrition and
development.
v  NIDO 3 + with iron and vitamin C, is designed for children who are
beginning their pre-school years. 
v NIDO 6 + with Calcium, is focused on children of school age who are
experiencing an increase in physical activities.

Alternatives of Nido:

vs
 NESTLÉ® NESLAC® is
available in Honey
flavor and is enriched
with the right balance
of Protein, Iron, Calcium
and Multivitamins to
help give your child a
strong and healthy
foundation for life!

Nutren Junior Fiber Complete Liquid

Nutrition is a balanced nutritional

formula specifically designed to meet

the nutrition needs of children, ages 1-

10. It contains PREBIO to support

complete good health. Nutren Junior's

protein source is 50% whey, to

facilitate gastric emptying.

Nestle Nido Competitors:

vs
vs
vs
vs
vs
Value proposition of
 POSITIONING STRATEGY :
 
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 There are some competitive

advantages or important
attributes of Nestle Nido,
occupying in consumer's mind
relative to competing powder
milk products are as follows:
 
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 10 SIGNS OF GOOD NUTRITION

 Nestle Nido is only milk product in the
market, which provides 10 healthy
nutrition's all together. Their competitors
are selling powder milk which contain extra
melamine which are harm full for human body,
but as for as Nido is concerned it is made
by keeping in mind the melamine which human
body requires.

 NESTLE LOGO & FAMILY BRAND :
 Nido use Nestle brand name and the
logo of nestle is also showing family
care to consumer which is enough to
attract the customer. That's why customer
gives it preference on other products.
 


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 COMMUNICABLE :
 
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 Nestle Nido is a brand of nestle which

shows a big sign of quality to customer.
Due to its brand name it is very easy to
communicate.
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