Agenda

 Industry
 Transportation System and Pattern
 Categories of B2B and Merchandise
 Techniques and Method of Presentation and storage of goods
 Trade convention
 Payment terms
 General market practice
 Entire SC process in the market
 Conclusion
Introduction (APMC-VASHI)
Introduction (APMC-VASHI)

 An autonomous body
 Constituted under “The Maharashtra Agricultural Produce Marketing
(Regulation) Act, 1963”
 Purpose
1) To regulate the marketing of different kinds of Agricultural Produce.
2) To cater to the marketing needs of the farmers and provide them a platform for
selling agricultural produce in various markets and at competitive prices.
3) To provide infrastructural facilities for marketing of agricultural produce
including maintenance and management of markets.
4) The commodities under regulation of it are food grains, fruits, vegetables, spices,
dry fruits, pulses, edible oil & oilseeds
Rent of the shops around `45000 to `60000
Geographical Presence
 SUPPLY CHAIN Of APMC MARKET

Growers Collection
Centres AP Wholesaler Retailers
M
C Retailers
Ma
Small Wholesaler
rke
Farmers Retailers
t

Collection Wholesaler Retailers

Medium Centres
Farmers Retailers

Big Distant
Wholesaler Market

Large & Transport

High-tech Exporter Export
Farmers

5
Interest Growers Interest Buyers
 Daily Arrivals

Markets Daily Arrivals (Quintals)

Onion-Potato 25000

Fruits 11000

Vegetables 16000

Dry-fruits & Spices 27000

Foodgrains & pulses 40000

Total 119000
 Market Participants
7

 Producers / Seller ( farmers)

 Commission Agents
 Brokers
 Traders
 Wholesaler
 Retailers
 Consumers
 Functions of APMC Market
8

 Measures for the prevention of purchases and sales below the

minimum support prices as fixed by the government
 Collect, maintain, disseminate and supply information in respect
of production, sale, storage, processing, prices and movement of
notified agricultural produce including information relating to
crops statistics and marketing intelligence
 Provide for settling of disputes arising out of any kind of
transactions connected with the marketing of agricultural
produce
 Receive charges, fees, rates and other sum or money to which
the Market Committee is entitled
 Inspect and verify the books of accounts and other documents
maintained by the licensees
 Provide storage and warehousing facilities in the market area
 Advantages of APMC markets
9

 Ethical practices in selling the produce through open

agreement

 It has removed malpractices in weighing the produce

 Use of certified weighs and measures

 It has overcome adulteration

 Quick settlement of disputes

 Benefits to Farmers
10

 Get fair price (minimum support price) for the produce, as the
intermediaries are not able to indulge in malpractices
 Correct weighing of the produce
 Storage facilities for agricultural produce
 Ethical practices in selling the produce i.e. open auctions and
open agreement
 Maintenance of daily list of prices of commodities for the
benefits of farmers
 Immediate payment after disposal of the produce (within 24
hrs)
System of Sale
 Wholesaler-to-Wholesaler
 Wholesaler-to-Agents
 Wholesaler-to-Consumers
1. Cash Basis
2. Credit Basis – only by agents
Methods of Sale
1) Sale by Sample
2) Open Auction
3) Dara sale-Example –onion and potato market  
HATTA Sale (Under Cover)
 Legally not permitted to be practiced in the regulated markets.
 Fruit and vegetables market.
 Maintaining confidentiality of wholesale prices
 Codes:
1) 1 finger = Rs 10
2) 1 tapping = Re 1
3) Fist = Rs100
 Ex.: holding 3 fingers and then tapping the finger 2 times would communicate Price of
Rs.32/kg.
 If the prices are acceptable to both the parties, lapping hands signals the deal as done.
Storage Methods
Open storage
Thank You