Public Relations at CPL Ltd.

Group I – TYBBA (A)

Public Relations & Effective
Communication
11/12/2010
Group (1) Members
 
Aditya Shah – 05
Harshal Patwa – 20
Natasha Bandodkar – 31
Piyush Chaudhary – 40
Shikha Aran – 48
Vijay Singh – 55
Structure of the Presentation
Some Definitions
About the Company
History
Why CPL Ltd.
CPL Ltd and PR
Media Relations
Some print adds
Testimonials
Interview with Mr. Parag Chitale
Definitions of PR
“Some are born great, some achieve greatness, and
some hire Public Relations officers.”
- Daniel J Boorstin
 
“Public Relations specialists make flower
arrangements of the facts, placing them so that the
wilted and less attractive petals are hidden by the
sturdy blooms.”

- Alan Harrington
 
About the Company
We have chosen the company CPL India Ltd.
It specializes in Coaching for MBA-preparation
including CAT, CET, XAT, NMAT, SNAP etc and
International exams like GRE and GMAT.
Founded in December 2002
CPL was founded by Prof. S.G Chitale and his son
Parag Chitale.
The Director is Mr. Parag Chitale – An MBA from
JBIMS
History
Started off at a residential premise at Santacruz mere
two full time faculty members
CPL has a battery of 15 full time employees which
includes 10 faculty members.
 There are another 8 faculty members who teach part-
time
CPL has a philosophy of "Value Education with
Personal Attention".
Why CPL Ltd. ???
From the student’s point of view CPL as an institute
of quality, choice and personalised attention and
value our honesty and integrity.
"The kind of attention every student enjoys here
is unmatched", says Ankur from NM College
"Parag sir knows every single student personally.
You can approach him any time, and he willingly
takes on the role of a mentor, and a very able one
at that", adds Pooja, another CPL student. 
CPL Ltd. & PR
PR is like the icing on the cake, not the cake itself.
Earlier on their only source of PR were their ex-
students
CPL Ltd. has a marketing team of its own and the PR
is managed by a separate person, Mr Aditya Joshi
Media Relations
Since 07-08, they contribute a weekly article in the
DNA and the Hindustan Times, to help the students
Hold events for CAT and CET with HT
Currently in talks with Education Times
An interview with
Mr. Parag Chitale
Q.1) Could you give us your view about PR and its
importance in your line of work?
Q.2) Sir, could you give us some details about the
PR activities in your organization?
Q.3) When you started of with this coaching
class, what were your thoughts relating to PR and
Marketing Activities?
An interview with
Mr. Parag Chitale (contd…)
Q.4) Could you shed some light on CPL Ltd.’s PR
activities in the media?
Q.5) Based on a recent incident, involving group
of teachers illegally reproducing coaching
material and stealing students’ database, How
would you handle this sort of a crisis, if it were to
happen in your organization?
An interview with
Mr. Parag Chitale (contd…)
Q.6) We have all heard about the media tizzy
during last year’s CAT fiasco, when it went online
for the first time and there were a lot of system
failures. Could you give us your views on that?
Q.7) Can you tell us a bit more about your Special
CAT/CET Events that have become quite popular
with aspiring exam-takers?
Q.8) What PR strategies would CPL Ltd. plan to
enjoy competitive advantage in the near future?
 
Testimonial
 Avani Jain
CPL Student 
CET 2010 University Rank 10 
Score: 200/240.

The HT seminar helped me a lot during the last few days of my preparation. It helped me improve and get those
additional few crucial marks. I was weak at Visual reasoning and Syllogisms. But the way the seminar tackled
these two areas helped me score better. Very good pointers regarding improving speed, proper question
selection, accuracy were discussed. The seminar gave me that edge that I was lacking and helped me perform
better on the final day.
 
 Sourabh Bansal
CPL Student 
Final CET University rank 33 
Score: 197/240.

I was usually scoring around 150-155 marks in my mock-tests for MBA-CET. To get into JBIMS, I knew, I had to
increase my score by at least 10 marks. Then I got to know about this workshop being conducted
A one day workshop was exactly what I was looking for. The shortcuts which were discussed were amazing
which helped me save at least 10-15 minutes overall. In CET every second counts, so this tremendously helped
me to increase my score. Another important section in CET is verbal reasoning and I had major problems in this
area. After attending the workshop I could get 90 percent of these questions correct. I implemented these
methods in my subsequent mocks as well as in the final CET, due to which I could score a 99.94 percentile in the
final CET.