CORPORATE SOCIAL

RESPONSIBILTY WITH
REFERENCE TO TATA
STEEL
GROUP MEMBERS.
•ANKIT ACHARYA 01
•TUSHAR KANOJIA 20
•AAMIR SHAIKH 40
•JAHANGIR ANSARI 04
•AZAM KHAN 22
•SIDDHESH SHRIYAN 44
DEFINITION OF C.S.R.
“Corporate Social Responsibility is a
commitment to improve community well being
through discretionary business practices and
contributions of corporate resources.”
- KOTLER & LEE
INTRODUCTION TO
C.S.R.
Corporate social responsibility (CSR), also known as corporate responsibility,
corporate citizenship, responsible business, sustainable responsible business
(SRB), or corporate social performance integrated into a business model.

It is doing something voluntarily for social development.

Socially responsible companies should consider various issues, from the

organization of the firm to building relationships with the community.

The C.S.R ,which was a voluntary initiative by some companies has turned
into a legal initiative by the government making it mandatory for all the
companies.

EVOLUTION OF C.S.R IN
INDIA.
The term C.S.R came into common use in the early 1970s,after many
multinational companies were formed.

Another reason fuelling the adoption of C.S.R. was the state of Indian
society.

Corporate like Tata group, Aditya Birla group and Indian oil
corporation have adopted C.S.R.

Corporate now in India have the expertise, strategic thinking,

manpower and money to facilitate social change.
IMPORTANCE &
BENEFITS OF C.S.R.
The benefits of corporate social responsibility to a company are as follows :

•Attracting, retaining and developing motivated and committed employees.

•Winning and retaining consumers and business customers.

•Improving business reputation and positive publicity.

•Maintaining and improving their licence to operate from the local community.

•Cost and efficiency savings.

•Networking and speaking opportunities.

•Anticipating future legislation and protecting yourself .

WAYS OF CONTRIBUTING
TO C.S.R.
•Having well defined code of ethics.
•Observe ethical principles in business operations.
•Creating work environment that adds values to the quality of life for
employees.
•Taking concrete steps to protect and enhance the environment
•Donations to charitable, social and service organizations.
•Contributing to the education of downtrodden.
•Establishing rural development and welfare foundations.
•Contributing to the health programmers especially for HIV/AIDS.
•Initiating micro-credit and enterprise programmes.
•Initiating co-operative banking.
 AREAS TO FOCUS ON.
Policy:
Business Principles, Defining your Purpose, Innovation, Know the law, Managing
risks, Measuring success, Sharing good practice
What are the theories and business principles which drive successful businesses.

Practice:
Better payment, Developing skills, Diversity, Equality, Health and safety,
Managing resources, Marketing with a cause, Minimising waste, etc.

 Stakeholders:
Priority towards Employees, Customers, Suppliers, Communities.
INTRODUCTION OF
TATA STEEL.
TATA STEEL, , a company of Tata group founded by Jamshedji Tata in 1868.

TATA STEEL, formerly known as TISCO and Tata Iron and Steel Company
Limited, is the world's seventh largest steel company[4], with an annual crude steel
capacity of 31 million tonnes

Its main plant is located in Jamshedpur, Jharkhand, and its registered office is in
Mumbai.

Its products and services include hot and cold rolled coils and sheets, tubes,
construction bars, forging quality steel, rods, structurals, strips and bearings, steel
plant and material handling equipment, Ferro alloys and other minerals, software for
process controls and cargo handling services.
TATA C.S.R. PHILOSOPERS.
“We think we started on sound and straight
forward business principles, considering the interests
of the shareholders our own and the health and
welfare of the employees, the sure foundations of our
success”
-Jamshedji Nusserwanji Tata.

“ No success or achievement in national terms is

worthwhile unless it serves the needs or interests of the
country and its people.”
-JRD Tata
 
 CORPORATE SOCIAL
RESPONSIBILITY OF TATA STEEL
•Tata steel believes that “the primary purpose of a business is to improve the
quality of life of people .Tata steel will volunteer its resources to the extent
that it can reasonably afford, to sustain and improve a healthy and
prosperous environment and to improve the quality of life of the people of
the areas in which it operates”.
•Tata steel is one of the most admired companies by stakeholders for their
C.S.R initiatives.
•The company believes in sharing wealth to diminish disparities and discharge
its overall social responsibilities to the community and society at large.
CORPORATE SOCIAL
RESPONSIBILITY OF TATA
STEEL
•The attitude and philosophy of the Tata group is guided by the
principles of our founders, who believed that we must balance
the interests of all our stakeholders.
•Tata steel has evolved a Tata index.
•Tata Steel Limited has been awarded the prestigious Golden
Peacock Global Award for Corporate Social responsibility.
C.S.R PRINCIPLES OF
TATA STEEL.
1) Guided by Legacy :
The Tata steel is guided by the Principle of Trusteeship and the conviction that
Free Enterprise, in order to thrive, must serve the needs of society

2) Need for Proactive Stance :

Equally, Tata steel believes in being proactive in achieving a balance between
business growth and social and environment related needs
 
3) Need to go beyond Compliance :
Whether in pursuing its business growth or meeting its responsibilities, Tata steel’s
intent is to contribute by doing the right thing's against merely being compliant by
³not doing the wrong things´
 
 Contd….
4) Boost to Brand Image :
In a global syndicated study conducted by TNS it was evident that general
public’s perception of a company’s conduct is a strong reflection of the
overall market sentiment towards that company.

5) Top Management Involvement :

The Top Management that is the Board of Directors, MD of the company
should be involved in C.S.R responsibilities.

6) Public Image Building :

According to Tata steel, if a company undertakes C.S.R activities, it improves
the public image of the company.

 
 C.S.R APPROACHES OF
TATA STEEL.
•Jamshedji Irani, Director of Tata Sons Ltd, says, "The Tata credo is that 'give back to the
people what you have earned from them.”
So from the very inception, Jamshedji Tata and his family have been following this
principle.

•Tata steel has instituted the Tata Council for Community Initiatives TCCI, a central
body that acts as a facilitator to the Tata’s CSR activities .

•C.S.R is implemented.

•The common approach of Tata steel to community development ensures that every activity
or project is checked out on certain important aspects of development and values the group
collectively.
C.S.R INITIATIVES OF TATA
STEEL.
 Conserving Nature

 Establishing employee relations

 Stimulating Economic Growth

 Maintaining Civic Amenities and Providing community services

 Population management

 Conducting Sports and Adventure activities

 Health and Medical services to all

 Relief during Natural Calamities

 Tribal Upliftment/Uthnau

 Education/Arts and Culture

C.S.R PROGRAMME FOR
WOMEN EMPOWERMENT.
 Empowering the women folk has been a
thrust area for Corporate Sustainability
Services division of TATA Steel.

 TATA Steel jointly inaugurated two

vocational training modules at the jail
premises ,Ghadigh for women inmates.

 The women inmates will now undergo

training on jewellery making and
beautician courses.

 TATA Steel on principal has agreed to bear

the entire expenses for the training.
TATA STEEL TAKES C.S.R
TO THE SILVER SCREEN.
Hello Zindagi, a movie venture supported by Tata Steel and Dhamra Port
Company Ltd, which released on March 5, highlights the sensitive issue of
the conservation of Olive Ridley turtles in the story.

A Tata Steel spokesperson said the association with Hello Zindagi is a part
of Tata Steel's corporate social responsibility.

Produced by Suresh Menon and Amit Garg of Ample Entertainment Co,

Hello Zindagi stars Kanwaljit Singh, Neena Gupta, Kitu Gidwani, Milind
Gunaji Amit Behl and Mrunmayee Lagoo
CONCLUSION.
THANK YOU