Children’s Hospital No.

Brochure and Playground Redesign

Presenters:
Presenters:
Mina Eliza
Lam Tien
Tom My
Acknowledgements
 Agenda

 Background

 Brochure Recommendations

 Playground Recommendations

 Sponsorship

 Question and Answer

 Background
Children’s Hospital No. 1 (CH1)
 Servicing patients from over 31 provinces
 Main health care for all children

Projects
 Information brochure design and distribution
 Playground design
 Sponsorship opportunities
Stakeholders
Stakeholders
Brochures
 Approaching the project
• Requires redesign of current brochures
• Effective distribution method

- Where do the brochures fit as a method of

communication in the health care system?
- How does this compare to how Children’s Hospital No.
1 would like to use brochures?
- How can we enhance brochure usage and distribution?
 Goal
To support and sustain an
effective health information
campaign for families of
Redesign
young children.
Increase
Sponsorship

Increase
Distribution
 Objectives
Objectives

Obtain long term

solution to the
lack of volume of
brochures
Visually clear
brochure
Sponsorship template with a
proposal standardized
design

Literature review Recommending

of the evidence distribution
channels

Increase usage
and awareness
 Supporting Theory

 89-95% patients read informative material

 Provides relevant advice for short

consultations

 Most effective when combined with verbal

reinforcement
 Supporting Theory

Ley’s model of patient-related communication

Design Samples
Design Samples
Design Samples
Design Samples
Design Samples
 Design Samples

DL design Poster design Brochure front

page design
Current Distribution Situation
Distribution Recommendations
 Limited number of brochures displayed

 Some parents are not aware of current brochures

 Minimal parents are not in the habit of reading

brochures without doctors and nurses’
recommendation

 Some parents undervalue the usefulness of

brochures
Distribution Recommendations
Distribution Recommendations
Display the brochures in racks in common sitting
areas and in each department, as well as being
handed out by Doctors and Nurses.
Distribution Recommendations
Distribution Recommendations
Display more brochures and posters on poster
boards for reading.
Distribution Recommendations
Distribution Recommendations
Evaluate the most common brochures used and
print more of those.

Printing schedule based on seasonal diseases

 Printing Cost
Distribution Sang
Recommendations
Company
type volume color (VND/unit) grey (VND/unit)
3 fold brochure 50,000 520 VND 200 VND
1/3 A4 50,000 200 VND 100 VND
1/2 A4 50,000 350 VND 150 VND
Poster A3 30 8000 VND  
       
Song Tao
type volume color (VND/unit) grey (VND/unit)
3 fold brochure 100,000 200 VND 100 VND
1/3 A4 50,000 150 VND 70 VND
1/2 A4 50,000    
Poster A3 30 20,000 VND  
       
Smart Printing
type volume color (VND/unit) grey (VND/unit)
3 fold brochure 100,000 355  
1/3 A4 50,000 285  
1/2 A4 50,000    
Poster A3 30 13,500  
 Racks and Poster board Cost
Distribution Recommendations
type size Viet Tin Nam Son Ha Viet Product
Stand (9 lots) 72 x 35 cm 250,000 VND 190,000 VND  
         
Thuong Mai Dien
type size Viet Tin Quang Minh Tu Nhanh
80 x 120 550,000 + 5%
Pin board 300,000 VND  
cm tax

81 x 120
Poster Board 80,000 VND   91,000 VND
cm
 Outcome
Outcome

We believe that these suggestions will

support and sustain an effective health
information campaign for families of young
children at the Children’s Hospital No.1.
Playground
 Overview
Attractive
Functional
New elements of play
Cope with demand.

jkhs
 Opportunity

• Increase accessibility
• Encourage personal,
physical and social
development.
• Fun, family orientated
environment.
• Main area of play
accommodating
increased demand.
 Piaget’s Theory

Importance of Play:
To enhance physical, language, social and cognitive
development

Elements of Play:
Social- solitary, dual, parallel & group play
Cognitive- sensorimotor & make-believe (Piaget’s
Theory), constructive, mastery, games with rules
 Key Features

New •Accommodate increased demand

Equipment •Accommodate variety of users
•Decrease risk of playground injuries
•Facilitate fine & gross motor skill
development
•Facilitate solo, dual, parallel and group
play

Activity Wall •Sensory and physical stimulation

•Improve fine motor skills
•Education
•Facilitate sole, dual & parallel play
•Facilitate family interaction
 Key Features

•Non-slip (rain and spills)

Rubber •Shock absorbing
Flooring •Durable
•Versatile (can incorporate aspects of
physical activity e.g. hopscotch)
•Low-maintenance

Fence •Individualised area to support

increased demand and users
•Support human traffic flow
•Increased opportunity for parental
supervision

Shades •Protects both users and equipment

against sun, rain and wind
•Creates an enclosed and fun space,
separate to hospital
 Key Features

Fans •Increase accessibility by:

•Cooling
•Increased air circulation

Ramp •Direct human traffic

•Wheelchair, trolley, medical
accessibility
 Additional Features
Signage : • Sanitize/ Wash hands
- entrances • Supervision
at playground • Safe use of facilities

Climbing Tree •Infant use

• Interactive
• Family inclusion
• Social and Group play

Multi level • All forms of play

play centre • Compact layout
• All forms of sensory stimulation
and relaxation
• Accessibility
• Rehabilitation items included
• Gross motor skill development
 Additional Features
Eating Area – • Family interaction
transformation • Socialize
of 2 flower • Food and beverages
beds to dining
area.

Quiet Area • Family orientated area. E.g.

Breast feeding
• Relaxation
• Quiet time

Clock •Time maintenance e.g.

Appointments and waiting
times
• Skill building for children
 Additional Features
Activity / • Division of younger and older users
dividing wall • Motor development
• Fun
• Practicality
• Life skills Development and education

Activity Wall / •Interactive

Growth chart • Noise Reduction
• Sensory stimulation
• Educational
Additional Features
Proposal
International unintentional
injury rates 2002
 SWOT Analysis
STRENGTHS WEAKNESSES

• High-standard features in diverse • Lack of patent

playing equipment. • Heat and ventilation
• Age appropriate equipment. • Not enough fund raised capital
• Efficient space management.
• Local and foreign conception design

OPPORTUNITIES THREATS

• Increased sourcing of local suppliers • Price fluctuation

• Achieve a variety of potential sponsors • Unattractive to sponsor
• Join WTO: importing restrictions • Financial crisis  decreasing budget.
decrease and high product quality. • Inadequate maintenance and high
quality supervision
 Client Considerations

Social:
•Cultural friendly
•Accessibility
Health:
• Hygiene and Cross-Contamination
Environment:
• Weather conditions
• Noise pollution
Cost:
•Time delays
•Importation
•Training of installation
Cost Budget
 Where from here?

1. Sketch design (approval)

2. Detailed approval (Specification)

3. Design documentation (approval)

4. Funding
 Sponsorship
Sponsorship Recommendations

Long term solution to:

 Increase brochure volume.

 Increase distribution.

 Replace & buy new play equipment.

 Maintain the playground.

Potential sponsors
SponsorshipReferences
Recommendations
 Bhopal RS, Gilmour WH, Fallon CW, Bhopas JS,
Hamilton I., (1990), Evaluation of a general
practice information leaflet, Family Practice
1990;7:132-7.

 George CF, Waters WE, Nicholas JA. (1983),

Prescription information leaflets: a pilot study in
general practice, British Medical Journal,
1983;287:1193

 Ley P. Communicating with Patients: Improving

Communication, Satisfaction and Compliance. New
York: Croom Helm, 1988 <
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC539
473/#ref3
>
Thank you for listening!
Q&A