Influencer Blogger Research

December 2010
Entertainment – Life Style
 • Social Graphs: 4 active networks
Quach Dai Ca • http://quachdaica.info/

• http://quachdaica.biz/
http://quachdaica.vn/

• http://www.facebook.com/pages/Quach-D
ai-Ca-Group/115481810035

http://www.facebook.com/daicaquach

• 22,368 Facebook fans; 29,817 UMVs;

380k PVs/day

• Profile: For Vietnam social networks users,

Quach Dai Ca is already a popular
“brand”. Handsome, hot, sensual, violent,
lovely, cruel, fast & furious… are some
words he describes his blog which now
has evolved to an alternative news site

• Content: Celebs news & scandals, 8x-9x

hot news, bizarre stories
 • Social Graphs: 10 active networks
Robbey McNificent http://robbey.info
http://robbey.cu.to
http://robbeydeptrai.wordpress.com/
http://yume.timnhanh.com/robbey
http://vn.myblog.yahoo.com/robbey-deptrai
http://yobanbe.zing.vn/highlandmanle
http://robbey.multiply.com/
http://robbeydeptrai.blogspot.com/
http://www.tamtay.vn/home/Robbey
http://www.facebook.com/robbey.deptrai
• 4984 Facebook friends & 2363 Yume friends
• 24K UMVs, more than 2M PVs (wordpress
Robbey blog)
McNificent
• Profile: a phenomenal blogger known for his
wide connections with celebrities in Viet show
biz & presence at important entertainment &
lifestyle events

• Content: controversial critics and frequent

updates on Vietnam show biz, celebrities,
entertainment events
 • Social Graphs: 2 active networks
Ngo Thanh Van http://www.facebook.com/pages/Ngo-T
hanh-VanNTV-Virus/195631925229

• http://www.ngothanhvanblog.info/
• 6269 Facebook friends
• 5.7 M UMVs
• Profile: Ngo Thanh Van is a well known
actress, singer, dancer, model who has
a rich portfolio in various areas: 2nd
runner up in beauty pageant by
Vietnamese Women ‘s World, branded
“NTV virus” in pop-dance style, many
debut movies with heavy promotions ,
& her own celeb agency (VAA)
• Content: life behind the scenes &
catwalks, stories of models and
actresses, actors attract youngsters and
celebrities, personal everyday life
stories
 • Social Graphs: 4 active networks
Mr Lee
http://blog.yume.vn/vietsonkorea

http://www.facebook.com/pages/MrLee/132128216908?r
ef=ts&v=wall

http://www.tamtay.vn/home/MrLee_Blog

http://mrlee.vn/default.aspx

• 19 858 Facebook fans & 64, 501 PVs (Yume Blog)

• Profile: An infamous Hanoian player, a shutterbug of

breath-taking pictures, a designer, owner of fashion
store series, and winner of “Blog of the Year” awarded
by Blog Viet Community.

• Content: personal diary, playful trends, love stories,

photo collections
 • Social Graphs: 6 active networks

Joe http://www.facebook.com/mrdautay

http://www.facebook.com/strawberryjoe

http://joe.vn/#blog_en

www.mrdautay.wordpress.com

http://twitter.com/mrdautay

http://twitter.com/strawberry_joe

• 64,438 Facebook fans, 1.3M UMVs

• Profile: Joe is a 31-year-old Canadian, well-known in Vietnam for

his amazing Vietnamese language ability, hosting a weekly
television show, appearing in comedy stage productions and
maintaining his popular blogs written in Vietnamese with a great
sense of humor

• Content: random stories about social issues in Vietnam from a

foreigner’s perspective, combination of arts & entertainment
events critics, parody of controversial topics extracted from
major news publishers
 • Social Graphs: 5 active networks

Ha Kin http://www.hakinkin.net/

http://www.hakinkin.info/

http://www.youtube.com/hakinkin

http://www.facebook.com/hakinpage

http://www.hakinkin.com/

• 12,583 Facebook fans, 1.5M UMVs & 4 millions

PVs (blog), 228,773 YouTube PVs

• Profile: Wide & bright smile, friendly, edgy

characteristic, curious & funny is something
about Hakin. But she actually made her
influential debut in both online & offline world
by publishing the book “New York Love Story”
which stands out as a great example of viral PR
in cyberspace

• Content: amazing photo collections of her

travelling experiences around the world,
personal sharing about littlest things,
remarkable cutting edges of her life
 • Social Graphs:

Chu Minh Vu http://chuminhvu.wordpress.com/

http://www.facebook.com/chuminhvu#!/chumi
nhvu?sk=wall

http://twitter.com/vumit

• 6M PVs, 1648 Facebook friends

• Profile: Graduated from Medicine

University, Chu Minh Vu finds himself
passionate about TV programmer &
journalism. He has been known as the
successful editor of the show “Con Duong
Am Nhac” and close relationships with
celebrities & artists’ world.

• Content: Interviews & chats with Viet

celebs, commentaries on entertainment
events, celebs profiles
 • Social Graphs: 6 active networks

Meo Ac http://meoac.info

http://twitter.com/meowistoc

http://meowistoc.info

http://meoac.multiply.com

http://www.facebook.com/meowistoc

http://www.facebook.com/luccie.nguyen

4937 Facebook friends, 4696 UMVs

• Profile: Meo Ac is a famous story teller

in Vietnam online community, having
sharp & humorous tone of voice, she has
made a factory of contents in various
topics

• Content: travelling, foods, fashion,

beauty, hi-tech, entertainment, &
random stuffs)
Food
 •Social Graphs: 3 active networks
Viet World Kitchen
http://www.vietworldkitchen.com/

http://www.facebook.com/pages/Viet-World-
Kitchen/76524954706

http://twitter.com/aqnguyen

•1,104 Facebook fans, 39K UMVs, 100K PVs

•Profile: Andrea Quynh Dao Nguyen, the

blog’s creator is a Vietnamese expat living in
US, a true writer of Viet cuisine, has published
a famous culinary book “Into the Vietnamese
Kitchen” , “Asian Dumplings”which introduced
by New York Times, Chicago Tribune, Houston
Chronicle, San Jose Mercury News... 

•Content: Foods critics, recipes index, Pho,

noodle, Banh Mi sandwich recipes, Claypot
Recipes, Asian ingredients
 • Social Graphs: 2 active networks
Sticky Rice •http://stickyrice.typepad.com/my_weblog/

•http://twitter.com/stickyinhanoi

•363 Twitter followers, 1M PVs, 149 inbound

links

•Profile: Mark Lowerson, who has spent nearly

10 years teaching English in Vietnam, possibly
the only foreign food writer frequently publishes
online about Vietnamese foods. Having a great
sense of humor, his passion about traditional
Vietnamese culinary & culture shines through
the writings which are truthfully inspirational for
Viet foodies, especially expat community in
Vietnam

•Content: Hanoi food news, restaurant reviews,

and street foods docudrama
Esheep
•Social Graphs:

http://esheep-esheep.blogspot.com/

http://www.facebook.com/pages/Esheep-Kitc
hen/339754707545

•6,107 Facebook fans & 27,750 PVs

•Profile: Young, Hanoian, romantic, Esheep

brings a space of homey cookery to Viet
online community. Enthusiastic sharing her
cooking passion, clear & comprehensive
culinary & girly design are factors that attract
many female friends to her blog

•Content: Esheep trivial stories, Esheep

kitchen, Esheep Love, Esheep Secret Garden,
Sweet Home, That’s so Esheep
Bon appétit! •Social Graph:

http://my.opera.com/cutechick3108/blog/

168 friends, 180 entries

•Profile: A 17 year old student who having a

true passion in cooking & home-made cakes is
inspired by a quote in the movie Julie&Julia to
create her own collection of very unique cakes
cuisines.

•Content: Different types of cake cookery &

special dishes made for special occasions
IT-Technology
eBlogviet •Social Graphs: 4 active networks

http://eblogviet.com/

http://twitter.com/blogviet/

http://goblogviet.blogspot.com/

http://www.facebook.com/pages/BlogViet/1196
26422290

•95.8 M PVs, 5489 Twitter followers, 2155 RSS

subscribers

•Profile: eBlogviet is owned by Tran Tinh and

other writing contributors who are real experts
having ample reputation among Viet blogger
community in sharing tips , IT news, & pages to
earn money online

•Content: Blogging tips, online money making,

IT news, design tips, social media
MISAO •Social Graphs:

http://misaoblog.com/

3200 RSS subscribers, 401K PVs

•Profile: Misao is one of the pioneering

bloggers who have own domain and
development strategy for his own blog.
He has pursued his interested in IT and
techs for a long time and an influential
members on Vietnam’s leading IT forum
DDTH.com since 2006

•Content: free software, SEO tips, IT &

tech news, web hosting
Minh Meo •Social Graphs: 3 active networks

http://minhmeo.info/

http://twitter.com/ngoanhminh

http://www.wordpressvn.net/the/minh-meo/

•4858 Twitter followers, 303K PVs

•Profile: Minh Meo, an IT geek and has his blog

favored by community of tech lovers in Vietnam
thanks to a comprehensive and latest IT & tech news
collection

•Content: Google tips, IT news, software usage hints,

domain & hosting
Tip4PC •Social Graphs:

http://www.facebook.com/blog.tip4pc

http://tip4pc.com/

•498K PVs, 818 RSS subcribers, 663 Facebook friends

•Profile: Co-creators, Thanh Nguyen & Nobi Rua who

share common interest in IT, photography, &
travelling have made a useful page for IT & tech
lovers. The blog receives a high level of response rate
& comments

•Content: Blogger Tips, software tricks, IT news

Hutek
•Social Graphs: 3 active networks

http://hutek.info/

http://twitter.com/vunamhung

http://www.facebook.com/vunamhung

•1,159 125 PVs, 366 Twitter followers, 548 Facebook

friends

•Profile: Vu Nam Hung, the blog’s creator belongs to

active 8x generation and has built up his own IT blog
from A-Z as a sharing platform for technology & IT
lovers

•Content: Wordpress tips, web design lessons, IT &

tech news
Health
•Social Graphs: 4 active networks

http://www.toiyeusuckhoe.com/

http://www.facebook.com/toiyeusuckhoe?v=app_4
949752878

http://twitter.com/lam_dep_da/

http://twitter.com/lam_dep_toc

•18,269 Facebook fans, 1.3 PVs

•Profile: Toi yeu suc khoe is a popular place for Viet

online community to update health information &
advices. Systematic appearance & easy-to-read
posts turn the blog a health news site rather than a
personal blog

•Content: Dental care, beauty care, health,

medicine, mom & kid, funny health story, mental
 •Social Graphs: 4 active networks
VNDOC http://yeusuckhoe.tk

http://yeusuckhoe.blogspot.com/

http://suckhoe.tk

http://twitter.com/blogsuckhoe

•2,206,642 PVs, 4347 posts, 2867 comments,

1151 Facebook friends

•Profile: Tran Manh Ha, 33 year old doctor

working in a hospital in HCMC called himself
“a health blogger” with the creation of
VNDOC blog on Yahoo 360 in 2007. After the
diminishing of the platform, he has expanded
“his house” as a free place for free health
consultation & checks for blogger community

•Content: Health news, preventions, health

advices, multi media library
Sport
Anh Ngoc •Social Graphs:

http://vn.360plus.yahoo.com/anhngoc_indo

http://www.facebook.com/truonganhngoc

•5000 Facebook friends, 711 blog posts; 15,520 PVs;

21,633 comments

•Profile: Anh Ngoc is called “talented” football

commentator and adored by many “soccerism”
followers. Having edgy, informative & humorous
tone of voice, his reputation is spread from
broadcasting channels to social networks with many
remarks on A series & Italian football.

•Content: Analysis & comments on Italian football,

Champion Leagues, Italian culture & language
Social
 • Social Graphs: 5 active networks
Nhim Long Xanh
http://blog.nhimlongxanh.com/

http://twitter.com/nhimlongxanh

http://i.nhimlongxanh.com/

http://www.facebook.com/NhimLongXanh.Bl
og?v=wall

http://my.opera.com/nhimlongxanh/blog/

• 838,259 PVs; 55,393 downloads, highest

visit/day: 79,450; 887 Twitter followers

• Profile: Nhim Dai Ca, a Viet expat in

Japan has his blog widely read since the
peak time of Yahoo 360 in 2007. His
writing style is less playful & casual than
other bloggers in the same category yet
comprehensive & various information

• Content: Hot social news, business

knowledge, literacy works
 • Social Graphs: 3 active networks
Bo Cu Hung
http://bocuhungblog.blogspot.com/

http://bocuhung.multiply.com/

http://vn.360plus.yahoo.com/nhabaoduchien

• 4,3 M PVs; 12,088 UMVs

• Profile: Bo Cu Hung is the nickname of

Nguyen Duc Hien, Editor in Chief of Laws
Magazine, HCMC. He has been blogging
since 2006 & received high interest from
publics & peers in his provocative opinions
& in-depth analysis on current social issues.

• Content: Bauxite Tay Nguyen, Me-Family,

Journalism, My country, Trivial Stories, My
Country
 • Social Graphs:

Trang Ha http://blogtrangha.multiply.com/

http://trangha.wordpress.com/2009/08/29/nguoi-bu
on-gio/

http://www.wretch.cc/blog/trangha

http://www.facebook.com/blogTrangHa

• 640k PVs; 61.5K UMVs

• Profile: Trang Ha, “the Wind Seller”, “the Real

Woman” are not strange names for online
community in Vietnam. Being a novelist &
journalist, her writing style have a strong touch
on sensual topics controversial & welcomed at
the same time, especially for women. She has
her blogs published in both Vietnamese &
Mandarin.

• Content: Literary works, thoughts for women,

interviews, random pieces of daily life stories
Travel
 •Social Graphs:2 active networks
Du Lich Bui http://www.dulichbui.org/

http://www.facebook.com/ilovedulichbui

•43 K PVs, 17K UMVs, 222 Facebook fans

•Profile: Nguyen Tung Lam started the blog

since 2008 just as most Viet netizens with
the personal interest in travelling & the
slogan “Let’s go, let’s share”. After a few
months, his blog was ranked 3/5 in the final
ground of Travel Blogger Award 2009 in the
category of The Best Blog in Foreign
Language hosted by Lonely Planet. Having
published Travel Guide for Vietnamese as E-
Books, Lam is pursuing his dream as to
become the first travel writer of Vietnam in
cyber space.

•Content: Travel promotion news, pack back

tours, guide, travel diary, forum, foods &
drinks
 •Social Graphs: 3 active networks
Du Lich, Go!
http://dulichgo.blogspot.com/

http://diengiadungblogger.blogspot.com/

http://phuotbui.blogspot.com/

•28,5K PVs, 30K UMVs, 452 posts

•Profile: Dien Gia Dung explicitly shows his

love in domestic travel with the slogan
“Vietnamese use Vietnamese goods”. His blog
has joined the blogger community recently in
August 2010 yet covered comprehensive
traveling tips & unique experiences across
Vietnam destinations

•Content: Amazing trips, travel guide, hotels,

travel experiences, Vietnamese culture, my
city, local foods, traveling destinations