Professional Documents
Culture Documents
MBA
Section “B”
Semester 2nd
PEL (Pakistan Elektron Limited)
Established in 1956 with technical
collaborations with M/S AEG Germany
Mitsubishi
Waves
Dowlance
L.G
Others
2.0 Situation Analysis
2.1.1 Market Segmentation
Male/Female, young/aged,
profession/Non-professionals,
Demographics Urban and especially Rural.
The cost will become less in the The downwards turn of the
future economy in the near future
On time delivery
Free installation
Timely contact
Warranty
Socio cultural
Political legal
Demographic
economic
3.0 Marketing Strategy
To achieve the goal of providing
Middle Class
elite
3.5 Positioning
On the basis of removal seasonal
barrier.
Positioning Statement:
Garmi Ho ya Sardi Hum Sath Nahi
Chortai
3.7 Marketing Mix
Product
Installation
Repairing
Warranty
Tool free No’s
Customer Manual
Installation video disc
3.7 Marketing Mix
Channels of distribution
Already existing Authorized Dealers that are spread over
the country
3.8 Marketing Research
Contribution Margin
Total Units * Profit Margin Per
280 * 1785 499,800
Unit