î
 î

c Matrimony research is the 13th most popular activity on the

internet
c There are more than 12 million visitors of matrimonial sites
in urban India.
c These matrimonial sites are having business of more than 60
crore rupees.
M 
 
M 
MB 

Majore ayer Marketare

Baratatriony.co 

eevanati.co 

i yarry.co 


eearcetodo ogy

¦


recritive
3 
 
3ampling area was chosen as Ghaziabad city as it was
approachable and convenient.
3 

Total number of hundred people were surveyed and
the data has been collected from those hundred
respondents.
3 
 


3ampling techniques used in this research is convenience
sampling as the research was carried inside the periphery of
Ghaziabad which was in our reach.
3 

Housing societies of Ghaziabad .
 a

 



The data collection method used in this research through

survey was divided into two main data collection
methods:
ÿ   
 
 questionnaire was prepared in order to collect the data
from hundred respondents in Ghaziabad region. Each
respondent was provided with a questionnaire in order to
attain the desired information.
3
 


 
The secondary data was collected mainly through
Internet i.e. by visiting different matrimonial web
sites. Few of the web sites names are as follows:
www.jeevansathi.com
www.shaadi.com
www.bharatmatrimony.com
www.ekjodi.com
 nterretation

§  r r   
 

.
Bart ett'etofericity rox.
i-are


df

.
ig.


 

Here expected value is 0.50 and observed value is .558
 i
  


frequently_visit . . !
needs_requirement . ."
Trustworthy . .!
time_consuming . .
promise_delivery . ."
consumer_reference . .
Information . .
ttractive_advertisement . .
consumer_dependence . ."
youngster_preferences . . 
uthenticity . . "
3uccess . .!!

xtractionMetod:rincia 
oonent na yi.

¦

 
  




 1 2 3 4 5
 
 

. 
J 
  
 . 


 .770
 


.! -.!


   -."



   
 .



-.
   

."



  

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[1) Reliability Frequent visit

Usefullness

[2) Promisable Trustworthy

Need requirement
Promise delivery
[3) Communication Consumer reference

Youngster preference
[4) chievement Time consuming

ttractive advertisement
3uccess
[5) ccesability Information

Consumer dependence
CALCULATION 1:CHI SQUARE TEST

üH0: There is no association between frequent visits by

consumer and the level of promise delivery they
are getting.
üHA: There is a association between frequent visits by
consumer and the level of promise delivery they
are getting.

i-aretet

e t:.#.
 tconfidence eve ignificance eve i
.$ici etan.

ejectn yotei%&'

ü
onc ion:tignifietattereiaociation
(et$eenfreentviit(yconerand eve 
ofroiede iveryteyaregetting.

&-)


üH0: There is no association between attractive

advertisement of websites and the Success.

üHA:There is a association between attractive

advertisement of websites and success.

e t:.#.
 tconfidence eve *ignificant eve i
.$ici etan..

ejectn yotei%&'.

onc ion:tignifietattereiaociation
(et$eenattractiveadvertieentof$e(iteand
cce.
 CHI-3 URE 3

ü H0: There is no association between information

and the Success.

ü HA: There is a association between information

and success.

e t:. #.
 tconfidence eve *ignificant eve i..
 $ici etan..

eject yotei%&'

onc ion- tignifietattereiaociation
(et$eeninforationandcce.

&-)


 H0X ereinoaociation(et$eentrt$orty
andîreentviit.
 HA X ereiaociation(et$eentrt$orty
andîreentviit.

e t:.!#.
 tconfidence eve *ignificant eve i
.!$ici etan.

ejectn yotei%&o'

onc ion:tignifietattereiaociation
(et$eentrt$ortyandfreentviit
 M tiieniona ca ing%M'
 edforrodctoitioningand(rand
oitioning.
 Ma(eenedtoidentify:
 en(erandnatreofdienion
coneretoerceivedifferent(randinte
arket ace.
 eoitionofcrrent(randontee
dienion.
 eoitioningofconer¶idea (randon
teedienion.
 aisimilarity Based pporach
º  
 i  !


 
 "


 


  

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 "dienionarederived
3tress value for these three dimensions are:
m aimension 1:0.36852
m aimension 2:0.08609
m aimension 3:0.05975
m 3tress value indicates the measure of lack of fit, so it should be as
close to zero as possible.
m 3o the objective should be to get the solution with an acceptably
low value of stress, in the least possible no. of dimensions.
m Hence, the 3-dimensioal solution looks the best, as the stress
value is a low 0.05
 Now by looking at the scores for the 6 Matrimonial
3ites on 3 dimensions, we decide on the following
names for the three dimensions.
 aimension 1: Reliability
 aimension 2: Performance
 aimension 3:Current matrimonial site Image
 ccordingtotecore

e ia(i ity:
eevanaati.co*kjodi.co
 erforanceinervicea ity:
ikaaaearc.co*eevanaat.co

rrentMatrionia iteage:
Baratatriony.co
 Motivationîactor
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