DIRECT MARKETING

IBRAHIM ZAMAN
Reg # 1711-108006

Presentation topic :: Features and direct marketing media

by FUJIFILM
A BRIEF HISTORY OF
 Starting of operation:
 1934

 Main objective of Fujifilm:

 Change, Create New Things, and Keep Growing

 Main products of Fujifilm:

 optical devices i.e. cameras

 LCD

 pharmacy products

 Launching of Finepix S2000HD:

 2008
FINEPIX S2000HD SPECIFICATION
Attribute DETAIL
Number of pixel 10 MP
Zoom 15x (27.6-414mm)
ISO 6400 (5 MP)
Image stabilization CCD shift type
Picture clarity Picture stabilization mode
Face detection Yes
LCD 2.7", 230K-pixel LCD
Micro thumbnail Yes
High speed playback Yes
Number of available shots AA-size alkaline 300 shots
AA-size nickel 500 shots
AA-size lithium 700 shots
Output format HD Jpeg picture
HD compatible
Memory Internal 55 MB
External Memory card
Attribute Detail
Lens Fujinon 15x Optical zoom lens, F3.5
(Wide) - F5.4 (Telephoto)
Shooting modes Mode dial: Auto, PS (Anti-Blur),
Natural Light, Natural Light &
with Flash, Zoom Bracketing, P,
S, M, C (Custom setting
position), Movie

SP: Portrait, Landscape, Sport, Night,

Fireworks, Sunset, Snow, Beach,
Museum, Party, Flower, Text,
Auction

White balance Automatic scene recognition, Preset:

Fine, Shade, Fluorescent light (Daylight),
Fluorescent light (Warm white),
Fluorescent light (Cool white),
Incandescent light, Custom
Attribute Detail
Flash •Auto flash

•Flash Modes:
 Red-eye removal OFF: Auto,
Forced Flash, Suppressed Flash,
Slow Synchro
 Red-eye removal ON: Red-eye
Reduction Auto, Red-eye Reduction
& Forced Flash, Suppressed Flash,
Red-eye Reduction & Slow
Synchro
Play back functions Face Detection (with red-eye removal),
Slide show, Scrap book view slide
show, Trimming, Multi-frame playback
(with Micro Thumbnail), Sorting by
date, Image rotate, Voice memo,
Histograms (Highlight warning)
Attributes Details
Digital interface USB 2.0 High-speed

Power supply 4 x AA type alkaline batteries

(included) / 4 x AA type Ni-MH
rechargeable batteries (sold
separately) / 4 x AA type lithium
batteries (sold separately) / DC
coupler CP-04 with AC power
adapter AC-5VX (sold separately)

Weight Approx. 386 g / 13.0 oz. (excluding

accessories, battery and memory
card)
Connection with digital TV
PC
media Audio devices
Video output HD OUT,
NTSC / PAL selectable
MAJOR COMPETENCIES OF FINEPIX
S2000HD
1. Bringing finepix photo quality to your TV :

 Discoverthe impact of full screen HD TV display of photos

and movies
2. High zoom capability:
o15 x zoom

Dual IS & face detection

Zoom bracketing mode

Instant zoom
3. Capture the moment at any time:
 High speed continuous shooting at 13.5 frames/sec (up to
33 frames is perfect for moving subject)
4. SDHC memory :

 The versatile card slots is compatible with SD and high-capacity Secure

Digital (SDHC) memory cards.
5. S2000HD POWER:
6. S2000HD ACCESSORIES:
 REMOTE

 AV connection
FINEPIX S2000HD:
 Price:

Currency Amount
Euro 192
Dirham AED 1050
Rupees PKR 24000
Dollars $ 299
MEDIA USED BY FINEPIX S2000HD:
1. TELEMARKETING:
 In-bound,, where customers are calling
Customers can find telephone numbers in
various advertisements.
2. INFOMERCIALS:

 TV advertisements more about from 20 minutes

3. Catalogs:

oVisual listing of all the products for sale

o Design {size, format, merchandise arrangement,
visual presentation,
sales promotion}

4. Magazines:
5. Newspapers:
Daily, weekly
5. Database marketing:
Recording every transaction of every customer
SAMPLE PICTURES BY S2000HD
THANKS!!