Professional Documents
Culture Documents
DYNAMIC
PUNJABIANS
Mehboob Alam
(G1F05BBAH0311)
SUGARCAN’S JUICE
N-PLUM SAUCE
N-TAMARIND SAUCE
IDEA SCREENING:
SUGARCAN’S JUICE
N-PLUM SAUCE
DEVELOPMENT AND TESTING:
Behavioral:
Occasions: Eid, Ceremonies & at daily
use with meal and without meal.
POSITIONIING
Market Positioning
SLOGAN
Large Investment
Innovations
Rigorous Distribution (Intensive/Exact)
Well known Company “NATIONAL”
Threats
•Lahore
• Gujranwala
• We communicate with our consumers by
establishing interactive relationship with them,
by using different media in order to aware them
about our innovative product’s features
N-PLUM CHUTNI
Low
High Low
Relative Market Share
Product Life Cycle
Relationship:
Supplier
We seek to work with suppliers
that are innovative, financially
solid and committed to our
businesses.
Employs
Super Asia is a family company
with strong core values with
employees.
Customers
Long-term relationships with
our customers.
Retailers
We protect retailers’ profitability through efficient
ways.
Consumer
We try to provide best quality goods which may
fulfill their needs.
Society
Super Asia has constructed a mosque where above
100 children are learning Quran and receive money
which they may earn if they would work in Factory.
Also a Mian Muhammad Din Trust hospital is
constructed , where free medical treatment is being
provided to factory workers, and the needy of nearby
localities.
Protection & Preservation
Sterilization Process
3 seconds
102.5 degree centigrade
Market
Research
We shall offer attractive
packing for our product.