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Saying of Holy Prophet (Peace Be Upon Him)

“May Allah shower mercy upon people who are


polite and considerable when they sell and buy
and demand back their debts”.
Presented to

Hafiz Ahmad Ashraf


Presented By

DYNAMIC
PUNJABIANS
Mehboob Alam
(G1F05BBAH0311)

Hafiz Muhammad Asad Raza


(G1F05BBAH0304)

Muhammad Waleed Mughal


(G1F05BBAH0329)
National Foods Industries PVT LTD
Because of its quality products,
and good management, the
Company has swept the board. It
has won a number of local and
international awards:
Asia Award .
Europe Award .
Swiss Management Award .
Selection Gold Medal Award .
ARQIAT (DISTILATES)
CHUTNEY
KETCHUP & SAUCES
COOKED FOOD CURRY
(HALAL)
GROUND & WHOLE SPICES
HALVAJAT
JAMS & MARMALADE
JELLY CRYSTAL (HALAL)
ONION
MISSION

To provide a new innovative and delicious


item to their brand loyal customers at an
affordable price
VISION
To be a Rs. 50 billion food company by the
year 2020 in the convenience food segment
by launching products and services in the
domestic and international markets that
enhance lifestyle and create value for our
customers through management excellence
at all levels
LAUNCHING A NEW
PRODUCT
NEW Product
Brand name:
N-PLUM CHUTNI

Brand Image and Brand Loyalty

Although the consumers are brand loyal with the


national products and in our expectations they
will also use National PLUM CHUTNEY
NEW PRODUCT
DEVELOPMENT
PROCESS
IDEA GENERATION:

 SUGARCAN’S JUICE
 N-PLUM SAUCE
 N-TAMARIND SAUCE
IDEA SCREENING:

 SUGARCAN’S JUICE

 N-PLUM SAUCE
DEVELOPMENT AND TESTING:

 CONCEPT OF SUGARCAN’S JUICE

 CONCEPT OF N-PLUM SAUCE


TEST RESULTS:
After analysis both ideas we finalize
that N-FOODS should launch a new
brand which is “N-PLUM SAUCE”
because it is very popular in every
class.
CAUSES OF LAUNCH

 Mostly available in ceremonies


 People like healthy foods
 People are shifting towards traditional foods
 To fulfill Company’s motive which is
continuously introducing new products
Targeting Market
We decide to apply the concentrated
marketing for our product named National
“Chatni” because of great competitive
environment. The company will target the
segment in which it can generate the
greatest customer value and sustain it.
SEGMENTATION
Market Segmentation
Geographic:
Pakistan: Lahore & Gujranwala

Behavioral:
Occasions: Eid, Ceremonies & at daily
use with meal and without meal.
POSITIONIING
Market Positioning

SLOGAN

“Is Say Bachoy Gay Kaisay”


Market Share

55% market share

Our slogan is designed to target customer minds


and its slogan captures the customer & left the
everlasting image than the other brand do.
SWOT
ANALYSI
S
Strength
 Our company already have a goodwill in market
 We have loyalty of customers and vendors
 Habitual or Regular Product
 Risk Free Product
 Experienced Staff
Weaknesses
Opportunities

 Large Investment
 Innovations
 Rigorous Distribution (Intensive/Exact)
 Well known Company “NATIONAL”
Threats

 Chancing of not making the grades (failure).


 Direct Competitor or rivals or challengers.
 Business profitable.
• We select cost-based price for our product.

We will offer consumer with an affordable


price at un-comparable quality.
• The Pricing Strategy that we have
selected for our new product is the Market
Penetration .
RS. 40 for small pack
Product price =
RS. 60 for large bottle
Our objective is simply that consumers
should have an access to our product
when, where, and how they want……

We will appoint wholesalers and retailers,


they will provide our product in all most
each store of the particular city.
We shall introduce our product in main
cities of Punjab.

•Lahore
• Gujranwala
• We communicate with our consumers by
establishing interactive relationship with them,
by using different media in order to aware them
about our innovative product’s features

• The focus of all our communication is to


ensure that our brand appears to today’s
consumers
• Electronic Media (TV, Internet)
• Print Media (newspaper, magazine, direct
mail)
• Display Media (bill boards, signs, posters)
• Mobile media (buses, shopping bags)
Advertisement
BUSINESS
PORTFOLIO
BCG Matrix
High
Market Growth Rate

N-PLUM CHUTNI
Low

High Low
Relative Market Share
Product Life Cycle
Relationship:

Supplier
We seek to work with suppliers
that are innovative, financially
solid and committed to our
businesses.

Employs
Super Asia is a family company
with strong core values with
employees.

Customers
Long-term relationships with
our customers.
Retailers
We protect retailers’ profitability through efficient
ways.
Consumer
We try to provide best quality goods which may
fulfill their needs.
Society
Super Asia has constructed a mosque where above
100 children are learning Quran and receive money
which they may earn if they would work in Factory.
Also a Mian Muhammad Din Trust hospital is
constructed , where free medical treatment is being
provided to factory workers, and the needy of nearby
localities.
Protection & Preservation
Sterilization Process
3 seconds
102.5 degree centigrade
Market
Research
We shall offer attractive
packing for our product.

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