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1.Company͛s profile 11.Project Title

2.History 12.Objective of the reserch
3.Mission /vision
13.About my Project Work
4.Introduction of coca-cola
14.Reserch tool ʹSample EDS sheet
5.Products
6.coca-cola in india 15.Area covered
7.Products in India 16.Conclusion
8.Major competitor
17.Facts/Findings
9.segmentation model
18.Recommendations
10.swot analysis
19..Bibliography
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' Coca-Cola was invented by Doctor John Pemberton a
pharmacist from Atlanta Georgia in May of 1886.

' The name Coca Cola was actually given to John

Pemberton by his bookkeeper Frank Robinson . He first
scripted "Coca Cola" into the flowing letters which has
become the famous logo we know and love today.

' Coca-Cola originated as a soda fountain beverage in

1886 selling for five cents a glass. Early growth was
impressive, but it was only when a strong bottling system ·
  
developed that Coca-Cola became the world-famous 
  
brand it is today.
 ½
Mission & vision are outline who we are, what we
seek to achieve, and how we want to achieve it. They
provide a clear direction for our Company and help
ensure that we are all working toward the same
goals.

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' Our vision serves as the framework for our Roadmap and guides every aspect
of our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.

' gBe a great place to work where people are inspired to be the best they
can be.
' g  üurture a winning network of customers and suppliers, together we
create mutual, enduring value.
' g  Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
' g  Maximize long-term return to shareowners while being mindful of our
overall responsibilities
 
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' The Coca-Cola Company is the world's largest

beverage company, largest manufacturer,
distributor and marketer of non-alcoholic
beverage concentrates and syrups in the world.
' Coca-Cola currently offers nearly 400 brands in
over 200 countries and serves 1.5 billion
servings each day.
' Cocacola enjoys approx 65% market share in
Indian beverage industry.
 Products
COCO-COLA having about 400 brands all over the world which
were divided into following categories:

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Coca Cola͛s brands also include

milk products, soup, and more͙
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 Objective of the Reserch
' The main objective of this study is to expand
its market in rural areas.
' The next objective of this study is to estimate
the current dealer status in every village.
' To find out available opportunities in the
market by findings gaps in competitors
penetration.
' To find out major problems dealer facing from
company and its products.
' To collect data from retailers for the activation
of new channels.
' To enhance the market share of the company.
 About my Project Work
' My work was to collected the data from the Retailers.
' Reserch tool -EDS sheet
From the collected data my next work was to find out :
' üumber of dry outlets
' Exclusive coke outlets
' Exclusive pepsi outlets
' Shared outlets
From the above data i had found the:
' % of area which is still not selling any soft drink
' Ratio between coke & Pepsi in the market
' Also to find out the major problems in the market.
' Finally I had to conclude all the collected data & found
out the overall status of the market.
EDS-SHEET
 Area covered
1.Allipur !''

2.Phaphunda 8!
3.Zahidpur ;!S' # 

4.Lohia üagar <! '

5.üokza 7!" 
6.Chandrasara =!)'

7. Slampur !51 

8.Zallalpur ! 

9.Piplikheda >!?  
10.Hazipur !3 
11.Kazipur !
  
 COüCLUSIOü
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 xx
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dry outlet
24%

shared
Exclusive coke
12%
61%

Exclusive pepsi
3%

61% market is captured by coke, 3% market is captured by

pepsi, 12% market is in shared and 24% market still not
selling any cold drink. Therefore , this % of market yet not
covered by any soft drink company.
 FIüDIüGS
' The most popular flavour is Thums up! In the whole
market.
' Coco-Cola is demanded as a substitute of Thums Up!
' The second most popular flavour is Sprite.
' Thums Up! Has the highest sale from Coco-Cola
company.
' Pepsi provides more schemes then Coco-Cola.
'  # 
' Thums Up! , Sprite & Coca-Cola are in huge demand.
' Limca & Fenta were less demanded .
' Mazza & Minute pulpy orange having neglegeable sale.
 RECOMMEüDATIOüS
' The company must try to make different brands of coco-cola available at
every retail outlet whether it is large or small,otherwise the consumer may
go for substitute.
' Sales people and delivery persons should monitor the market whether stocks
are available or not and they deliver to each and every retailer of coke when
they do supply.
' Company can also provide the display items by this retailer feels that
company provide them other then revenue so,it becomes company͛s
satisfied retailer Company should do this because it is also a mean of
Advertising/Promotion.
' Display material should be provided to the retailers on more regular basis to
increase the sales level.
' The company should take steps to replace damaged or unsellable & less
water content coco-cola goods frequently from the retailers.
BIBLIOGRAPHY
' www.google.com
' www.cocacola.com
' www.cocacolaindia.in
' www.scribd.com
' Company outlets
' Company employees
' Company͛s guide
•' 1@A