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‡ Put yourself ´insideµ the case

² Think like an actual participant
‡ Strategic decision maker
‡ Board of directors
‡ x
 



 


Become familiar with the material

² Read quickly through the case
one time
² Use initial read-through to assess possible
links to strategic concepts
² Read the case again, making notes
² Evaluate application of strategic concepts
² After forming first recommendation, thumb
through the case again to assess consequences
of actions you propose
 


udentify problems
² Symptoms vs.. Problems: avoid getting hung up
on symptoms
² Some cases have more than one problem
² Articulate the problem
‡ Writing down a problem statement gives you a
reference point when you proceed through the
case analysis
² Some problems are not apparent until after you
do the analysis
 


monduct strategic analyses

² Determine which strategic issues are involved
² Use strategic tools to conduct the analysis
‡ Five-forces analysis
‡ PEST analysis
‡ SWOT analysis
‡ Value chain analysis
‡ Resource-Based View of the Firm (VRuO)
‡ montingency frameworks
‡ Financial analysis
² Test your own assumptions about the case
 
 

Propose alternative solutions

² Develop a list of options first without judging
them
‡ Do nothing is often a reasonable alternative
² Evaluate alternatives
‡ man the company afford it?
‡ us the solution likely to evoke a competitive
response?
‡ Will employees accept the change?
‡ How will it affect other stakeholders?
‡ How does it fit with the vision, mission,
objectives?
‡ Will the culture or values of the company
change?
 


Dake recommendations
² Dake a set of recommendations
that your analysis supports
² Describe exactly what needs to be done
² Explain why this course of action will solve the
problem
² unclude suggestions for how best to
implement the proposed solution
² The solution you propose must solve the
problem you identified
 á 
 
‡ Always connect the problem(s), alternatives,
and recommendations
‡ Often, the problem is stated in the case; you
just have to look a little for it
 á
  

‡ untroduction of Dembers of theTeam

‡ Outline of presentation
‡ mompany Overview
‡ Problem udentification
‡ Strategic Analysis
‡ Alternatives
‡ Recommendation
‡ monclusion/Wrap Up of pertinent information
‡ 15-20 minutes in length
  

1. unclude:
a) mover sheet with:
a) mlass and section
b) Group name
c) List of group members
d) mase name and number
b) Historical Overview/mompany Profile
c) udentify problem(s)
d) Strategic Analysis
e) Alternatives
f) Recommendation(s)
2. Be thorough, but brief and concise.
3. Use charts and graphs to consolidate information and
keep it interesting.
4. Pattern report on presentation
  
 

‡ Format-Business style writing

² 3-5 pages in length
² Times New Roman font, 12 pt., 1 inch margins
² Single-space paragraphs
² Double-space between paragraphs and after headers
² Section headers in bold; sub-headers italicized; no
punctuation after headers
² mharts and graphs should be in-line, not in appendix
‡ Watch paragraph lengths, grammar, spelling
‡ monsistent formatting throughout
‡ Use charts, graphs, images and bullets; be
creative but professional; graphs should not be to
big
 Structure of the written
report
‡ Title Page
‡ Table of contents
‡ Executive summary
‡ Problem/issue of statement
‡ Data analysis
‡ Key Decision criteria
‡ Alternatives analysis
‡ Recommendations
‡ Action and implementation plan
‡ Exhibits/evidence
Submission Requirements
‡ On day of presentation, submit the
following:
² Report
² mopy of slides
Thank you!!!

Dadhu Reddy,
uzee Business school.