Professional Documents
Culture Documents
Mumbai
RETAIL REVOLUTION IN INDIA ,
IMPACT ON AGRICULTURE AND AGRICULTURE
LENDING, ROLE OF MARKETING IN TAPPING
GROWTH OPPORTUNITY
AGENDA…
INTRODUCTION
GROWTH OF RETAIL IN INDIA
CHANGING SCENERIO OF SUPPLY CHAIN
IMPACT OF RETAIL ON AGRICULTURE &
AGRICULTURE LENDING
ROLE OF MARKETING IN TAPPING
GROWTH OPPORTUNITY
CONCLUSION
REFERENCES
INTRODUCTION
Types of Retailers
Small/ Large Consumer Direct
scale Co-op Mktg/Channel
Medium Size
Retailers Stores less Retailing
Retailer
Favorable demographics
Growth in income
Importance of Marketing.
Organisations around the world strive to
develop products and services that appeal to
their customers
Aim to differentiate their offering in the
increasingly-crowded global marketplace.
Customers satisfaction should be the
ultimate objective of marketing
ROLE OF MARKETING IN TAPPING
GROWTH OPPORTUNITY
FARMER
BANK
Forward linkages
WHOLESALER
RETAILER
CONSUMER
STRATEGIES TO TAP THE
GROWTH OPPORTUNITIES
Effective deployment of agriculture officers
with special target .
Finance entire commodity chain from farmers
to retailers.
Targeting standard accounts of other banks.
Taking partnership route to drive growth in
agriculture.
Thrust on investment credit.
STRATEGIES TO TAP THE GROWTH
OPPORTUNITIES CONTD…
Innovative & need based products
Banks need to prepare big ticket loan