|




  

 | 



 
 




   
‡ Worldwide leader in flavor and
meal enhancement.
‡ Internationally as the trusted
brand in consumer and
professional kitchens.
‡ Almost 89 percent of chefs in
Hong Kong-the center of
Chinese culinary excellence-
use Maggi products in their
meal creations.
‡ The market leader in People's
Republic of China,
Philippines, India, Vietnam,
Malaysia and Thailand.
' ±
TL introduced Maggi brand in I±IA in 1982.
' With the launch of Maggi noodles, ±L created a new
food category in Indian packaged food market.
' Over in India, Maggi became a popular snack food
product.
' In fact, "Maggi" has become a generalized name for
instant noodles in India and Malaysia
 Target audience
‡ Kids
‡ Youth
‡ Working women

It helps mothers with the promise of fast to cook

and good to eat snacks.
µconvenience savvy time misers¶
 K
  
±oodles :
auces :
1. Top Ramen 1. Kissan
2. Wai Wai 2. el Monte
3. el Monte

oups : Pasta:
1. Knorr 1.
un Feast
2. Top Ramen
3. Kissan
 |

‡ Maggi belongs to brand ±estle
‡ It never uses ±estle name in its advertisements.
‡ It has become a brand in its own name
‡ ominates ±estle brand
 v 


‡ Taglines like 'Mummy, bhookh lagi hai' (Mom,

I'm hungry)
‡ 'Bas 2-Minute,' (Only 2 minutes)
‡ 'Fast to Cook Good to at' effectively
communicated the product's benefits to target
consumers
 | 
±oodles
Pasta(|

K


  !
Tomato
auce
Pickles
Bhuna Masala
Cuppa Mania

oups
1. Are you aware of Maggi? Ã

‡ Yes 

‡ ±o 


 


Ã


2. If yes, which product of Maggi do
you prefer the most? Ã

‡ ±oodles 
  

‡ Pasta  

‡
auces 



 
‡
oups  


‡ Cuppa Mania
Ã
 

3. Why do you prefer it? 


‡ Price 


‡ Brand image 
  
 
‡ Taste

4. o you think attractive 


advertisement helped 
Maggi to increase their 

sales  


‡ Yes

‡ ±o Ã
 
î.o you think prices of Maggi

products are affordable? 

‡ Yes 

‡ ±o 







6. According to you which age
Ã
group prefers Maggi most?


‡ 4± 12
‡ 13± 26
‡ 27± 40
‡ 41± above
7. o you think Maggi is a
healthy product?

‡ Yes 


‡ ±o 




‡ 8. According to you who is


the biggest competitor for 

Maggi products? 
‡ ±oodles: Ã

‡
auces: Ã


‡
oups:
‡ Pasta:
 

 


  

   

 
  
  

Ã

    Ã
 

±
 


 
 
 
 
    


 
    

à Ã
 
 
 
      
| 
 
9. Which Maggi slogan do you


relate yourself to the most? 
1 Just 2 minutes Maggi 

noodles 


2 Maggi taste bhi health bhi 


3 Me aur meri Maggi
Ã

4 asy to cook, good to eat Ã

10. Why do you eat Maggi?

Because:



‡ Its affordable 
‡ Its healthy 





‡ Its easy and quick to cook 


 
 

‡ Its tasty 

 


Ã

Ã
I± TH LA
T 20 Y AR

W HAV A
K 
J
T FOR
2 MI±T

OF YOR TIM

THA±K YO