m On 10 August 2009, Puan Usdiyati binti Raden

requested a team of student led by Mohmmad Afif

Ansari Bin Jamaludin to conduct a research and
prepare a report on the awareness of 3G facilities
and services among the community in Shah Alam.
The report has to include background information,
provide statically data and relevant information
and submitted together with recommendations on
the 5th October 2009.
m The great advancements in computer technology
have resulted in vast improvements being made in
the way we communicate. As a result, much has
been done improve telecommunications services
and tools. It is often quite difficult to keep up with
the latest advancements and many people are
unaware of the latest facilities for communication.
This report will focus on the awareness of the
general public concerning the existence and
benefits of 3G facilities.
m The term ³3G´ stands for ³third generation´ and
refers to ³a wireless industry term for a collection
of international standards and technologies
aimed at increasing efficiency and improving the
performance of mobile wireless networks
m ðitizens can access vital communication services and
promoting the development of technology
advancements.
m 3G allows for higher call volumes and supports
multimedia data applications such as video and
photography.
m Today, 3G networks play a vital role in expanding
access to essential communication (voice) and value-
added information (data) services.
m We can also view the news headlines, get information
about the evening weather so that we can plan our
party.
m Sources from IT community said the expansion of 3G
networks, devices and services in countries around the
world is enhancing quality of life and providing expanded
economic opportunities, both in the public and private
sectors.
m The expansion of economic opportunities results in
increased competition, the development of innovative new
services for consumers and greater productivity for
enterprises by workers.
m Finally, 3G provides the country¶s citizens with richer, more
compelling communications services. Access to convenient
affordable and highly customizable mobile broadband
devices and services makes life more productive, secure
and meaningful and empowers people to transform the way
they live, learn, work and play.
m The objectives of this report are to:

° Asses the awareness of the community in Shah Alam

concerning the availability of modern tools of
communications.

° Discover the need for and usefulness of 3G among

the community in Shah Alam.
m This study was only carried out 1 major urban
areas with access to broadband facilities.
m No attempt was made to conduct a research in
rural areas or areas where hotspots were limited.
m Various printed resources and published reports
on the issue were looked into before analyzing the
data in detail.
m Other relevant text references were also used to
justify the scope and focus of the report.
m The information for this report was obtained
through a survey in which 300 questionnaires
were distributed to community at shopping malls in
Shah Alam.
m Interviews were also conducted with Mr. Ahmad
Danial, a branch manager of Maxis at 3.00 p.m on
21st of September 2009, at his office in SAðð mall
in Shah Alam.
m Data obtained from the questionnaire were
collated and analyzed. Frequency counts and
percentages of the data were computed.
 p
   
 ‰ ðiting the lack of user
education and the affordability

   
of services as acting as


 barriers in the market. (4


 4
     
!!"#

120;
‰ About 15.5 million mobile SIM
40% YES
cards active on the local
180; NO market, less then 3% of them
60% are used for 3G. (á  
$  %& ' $()!!*#
 ˜
 

120
120 newspaper

100 magazines

80 television
60
60 45 45 radio

40 30 internet

20

0
newspaper magazines television radio internet

m Television has become a common communication in homes, business, and

institutions. It a powerful and attractive medium for advertisers.

m Internet is a new medium that is commonly used to get any information. It is

more friendly and easy to explore.
 p
  p   
  

66; 22%

YES
234; 78% NO

m 3G mobile phones are more expansive .

m They just looking for the phone that only has the basic features.
Example SMS, MMS and camera.
 ˜

  ˜
 

33
35
30 25
25
20
15
8
10
5
0
MAXIS ðELðOM DIGI

m Maxis and ðelcom provide wider coverage than Digi. Both of them are the
leading 3G services company in Malaysia and Digi only starts provide 3G on
early 2009.

m Based on the article from Stars newspaper , Maxis claims to offer the widest
range of mobile data products and services and has the largest base of
mobile data users in Malaysia.
 ˜
   ˜
 

40
40
35
30
25 20
20
15
10
6
5
0
between 1- between 7- more than a year
6months 12months

m According to research of outfit International Data ðorp (IDð), subscriber

numbers in the Asia pacific are expected to grow at a compound annual
growth rate of 68.5 % from 2005-2009.

m Several factors have helped 3G services to take off. One factor is the prices
of 3G mobile phones, which have come down, much to the relief of
consumers.
 ˜ 
   

SMS and MMS 270

internet access 233
tv facilities 67
location based services 45
video conferencing 170
gaming 138
e-mail access 213

0 50 100 150 200 250 300

m Stars Newspaper state that mobile devices not only for making calls and SMS, but
also for new updates, navigation, communications, e-mail, gaming and
entertainment.
m A global research report indicates that the number of messages sent through mobile
devices have exceeded those sent from personal computers.
m Mobile Instant Messaging (MIM) is another exciting feature that is experiencing
strong growth with 13% of global mobile phone users now using this
feature, compared to 8% last year.
m ðonducted with Mr. Ahmad Danial, a branch manager of Maxis. He is an expert
on maxis customer services and he had worked with maxis for almost 4 years
now.

m He stated that compared to other 3G services, maxis has more specialties such
as wider coverage, services like short text messages (SMS), multimedia
messages (MMS), video calls, and high speed internet access and also many
reasonable packages that customer can actually choose to fit their needs.

m According to him, 3G mobile phone is very useful gadget that enables users to
enjoy the 3G technologies and services. There are many types of 3G mobile
phones that are available in market at a very affordable price.

m He suggest that the mobile phone companies or other 3G services provider

enhanced their marketing strategies, do a lot of advertisement to attract more
customers to use 3G services that gives a lot of benefits to them and make their
life easier.
m From the studies done on the 3G Services and Facilities that are provided
in Malaysia, certain conclusions can be drawn from the results obtain
basically from the questionnaire that was distributed to the people.

  Based on the finding of our study, we can conclude that most of the
people are unaware of the benefits of the 3G mobile phones. According
to our respondents the range age between 20 to 30 years old, they are
highly unwaware about that. Even thought the majority of our
respondents do not have 3G mobile phones, they do aware about usage
of 3G services and facilities.

  According to the rate of satisfaction, a majority are satisfied with the

present use of their mobile phones to send short text message and
pictures while most are contented with the basic use of the mobile
phones as a useful tool to stay in touch with relatives, friends and
business associates anywhere and at any time.
   Despite of respondents being aware about ³3G´ terms due to
advertisement and media coverage, most people are not very sure about
the benefits of 3G. They feel that 3G services and facilities although
useful are not necessary and important for everyday life.

  In overall, they consider 3G only useful to the tech savvy or those who
have to be always up-to-date with the latest in the technology market.
Even they have 3G mobile phone, not all of them do know to use 3G
facilities appropriately.

m In conclusion, although most people are aware of ³3G´ as a term, most are
unware of the benefits, or the impact 3G will have on society in the near
future.
 This is the recommendation of this study that the following proposals be
implemented:

1) Benefits of ³3G´ Services and Facilities

m The company that provided ³3G´ services and facilities should make more
advertisements using the media like television and newspaper about their
advantage when using their services and facilities. By doing this, people will
get more information about the benefits of ³3G´.

2) Rate of Satisfaction
m The ³3G´ services provider should improve and increase their existing
range of services especially in speed and network of coverage. There are
many customers who are interested in using ³3G´ services are located in
out of the coverage area. High speed of internet services will increase the
usage of internet using ³3G´ and customer satisfaction.
3) Package of ³3G´ Services
m The ³3G´ services provider should provided various ³3G´ packages with
affordable prices. By doing this, people can choose the best package with
the best price. It can attract more people to use the ³3G´ services especially
medium range income group.