KINGFISHER AIRLINES

Presented By:
Priyanka- 01
Navneet- 10
Hardeep- 08
Sejal- 18
Ritika- 32
INTRODUCTION
 FOUNDER-DR VIJAY MALLYA

 STARTED IN 2005

 PUNCH LINE-FLY THE GOOD TIMES

 5-STAR RATING
Airline Industry Overview

 Large and growing industry.

 Facilitates economic growth, world trade,
international investment and tourism.
 In the past decade, air travel has grown by
7% per year.
 Contribution of World trade to industry
 International air travel to grow by an average
6.6% a year to the end of the decade and
over 5% a year from 2000 to 2010.
 Comparison of Kingfisher to
other players

 Distinctly different strategy

 Priced lower than Indian airlines, yet offer
a great flying experience.
 Feel-good factor
 Interiors and food definitely better
compared to other airlines.
 Captured a 27.6% market share last year in
comparison to Jet-25.2% and Air India-
17.2%.
Job Opportunities
 Aerospace Engineer
They design, develop, and test aircraft,
spacecraft, and missiles and supervise the
manufacture aircrafts.
 Qualification Required :

BE or B.Tech in aerospace engineering

 Skills Required :

• Strong analytical skills• Innovative thinking• Knowledge of

CAD / CAM • Understanding of engineering license
regulations• Excellent technical knowledge• Ability to
manage projects effectively
Contd…

 Aeronautical Engineering :
They work specifically with spacecraft.
 Qualification Required :

BE or B.Tech in aeronautical engineering.

 Skills Required :

• Strong analytical skills• Innovative

thinking• Understanding of engineering
license regulations• Excellent technical
knowledge• Ability to manage projects
effectively
Contd…
 Ground Staff:
 They manage the daily operations of
airport terminal.
 Qualification Required :
 Graduate in any discipline
 Skills Required :• Excellent
Communication Skills • Pleasing
personality
Contd…
 Cabin Crew:
They are responsible for the comfort
and safety of air passengers.
 Qualification Required :

Graduate in any discipline

 Skills Required :

• Excellent Communication Skills

Pleasing personality• Calm and
patient under pressure• Confident &
friendly
Contd…
 Commercial Pilots:
This is a field of discipline, patience, responsibility,
punctuality, commitment and self-confidence.
 Eligibility:

 One has to first possess a Student Pilot License (SPL). To

get the SPL those with 10+2 with science and aged at
least 16 years and register at a flying club which is
recognized by (DGCA).
 Registration requires a medical certificate, security
clearance and a bank guarantee. An oral examination in
subjects such as Air Regulations, Aviation Meteorology,
Air Navigation.
 GROWTH RATE (AIRLINE
SECTOR)
 MARKET SIZE
1. 18%pa.
2. 9th position in the world

 ADVERTISING
1. 89% rise in airline sector
2. Kingfisher and Indigo airlines-93%
Contd…..
 Growth Potential
1. Rise by 25%-30%
2. Target -100million passengers
3. Investing-US$-9billion to modernise
airports
 Market share
1. Combined share-29% (Kingfisher-Air-
Deccan)
2. Company share-26%
COMPETITION
 Kingfisher Airlines-Jet Airways

1. Reduction in the Air-fare

2. Use of Air-Deccan to counter Jet.

COLLABORATION
 Kingfisher –Air Deccan merge
1. Cutting costs
2. Marketing synergies
 Kingfisher-Indigo partners. (US-Airline)
AGITATION /STRIKE
 Jet Airways
‘Sick-leave’

 Air-India
50% Reduction in incentives
 CHALLENGES
5-CHALLENGES
o Enhancing safety

o Urgent infrastructure improvement

o Reasonable taxation

o Commercial freedom

o Simplifying the Business through effective use

of technology.
AWARDS OF KINGFISHER
AIRLINES
o "NDTV Profit Business Leadership
Award for Aviation"
o "Brand Leadership Award"
o "India's No. 1 Airline in customer
satisfaction" Economic Times Avaya Award
2006 for Excellence in “Customer
Responsiveness”
o Rated amongst India’s 25 Innovative
Companies
 Case Study-Deccan Airlines
o Operates in Western India

o Short–haul flights

o 60 passengers air-crafts

o Tickets are 35% cheaper than other national

airlines

o No pre-assigned seating & snacks/drinks served

Contd…
o Limited transport facilities relating to
Luggage, Booking offered by the company.

o Limited staff & ground staff can double as

air hostesses. Expansion of business.

o Long-term objective to become a leading

national airline within a period of 5 -7 years
Questions
o Who would be the target market?

o How should the company promote the airline?

o How should the airline plan for future expansions?

Who would be the target market?
 People who are price-minded

 Who do not bother about the quality of service

 People who desire to travel short distance by air

 Economy is the selling point of airlines

 Small mnfctr, executive of small companies, self-

employed professional
How should the company promote the
airline?
 Promote it self as people’s airline

 Provides competitive service at a discount

 Has to emphasize on the better quality of service

Contd…
 Have to show courtesy &offer friendly
treatment to the passengers

 Emphasize on using new & technically fit

aircraft which ensures safe journey
without delays or cancellation
How should the airline plan for future
expansions?
 Airlines has to be optimistic

 Assume that it is going to expand its business once

at breakeven.

 It should keep it’s future plan for expanding it’s

transport network

 Economy can be selling point today but the same

cannot continue in future
Contd…
 It has to meet competition fm the other airline

 Hence to survive provide comfort, speed, safety

& passenger services.

 Co-operation of staff plays a leading role.

 Best publicity word of mouth.

 It must expand the services to the other cities