KILANG

KEROPOK CAP
KAPAL
NAME:MUNIRAH BINTI
MOHD NASIR
MATRIX NUM. : B09A162
COURSE : SBH 2
INTRODUCTION
OBJECTIVES
 Generating knowledge in initiating actions for

the preparation of a business proposal

 Instilling confidence in handling business.

Comparing in the leadership approach of an

organization
COMPANY’S PROFILE
 Name of the factory: Kilang Keropok Cap Kapal
 Owner’s name: Engku Noraini
 Factory address: Lot 343, Kampung Kedai

Buluh, Jalan Kuala Besar,

 15350 Kota Bharu,
Kelantan.
 Telephone Number: 09-7745901

 Type of business: Produce and supply keropok

lekor and keropok kering

 Number of Workers: 10 workers
 Year of establish: Year 2000
PRACTICAL RESULT
OPERATION
 Daily raw materials arrived at the factory
 Storage of raw materials
 Heat water until boil
 Remove fish heads
 Put the fish into debone
 Machine for keropok lekor, fish bones are remove

and for keropok kering, fish bones are not remove.

 Put debone fish into mixing machine together with

starch and salt

 Shape the dough into cylindrical shape
 Boil all keropok lekor for 30 minutes and toss

them
 Keep keropok lekor in the freezer to make

keropok kering
 Slice keropok lekor into small pieces
 Dry them under sunlight and ready to be

packed
MARKETING STRATEGIES
 Promotion
 1. the promotion is spread by the regular

customer by this company

 2. produce variety of end product
 3. maintain the quality of the product
 4. the location quite strategic though the

factory situated in rural area.

 Offer reasonable price for every product
DEVELOPMENT COST
 Total of development cost:

 RM 70 000 + RM 50 000 + RM 70 000 = RM 190 000

AMINISTRATION COST
 Total administration costs are:

 RM 100 + RM 200 + RM 3000 + RM 2500 + RM 2000

+ RM 90 + RM 100 = RM 7 990

OPERATIONAL COST
 Total for operational cost are:

 RM 500 + RM 60 000 + RM 24 000 + RM 3000 + RM

13 800 + RM 600 + RM 10 500

= RM 112 400
  EARLY BUSINESS PROPOSAL
Suggested businesses:
1. Fish farming
2.Broiler farming
Type of business Strengths weaknesses
Fish farming 1.The cost for each 1.Need big space
fish fry is low 2.Need good water
2. Can be consume by sources
all religions 3. Take a few month to
3. Risk of lost profit is gain back profit.
low
Chicken farming 1. Can be consume by 1. Price for day-old
all religions chick is a little higher
2. Need small space 2. Profit lost risk is
3. Can gain profit in high
one month 3. Exposed towards
spread disease like
STAFF MANAGEMENT
 Win win situation outcomes
 Able to talk with the staff face to face
 Take a good care about staff welfare

DISCUSSION
 Problems
1. limited source of sago
2. limited fish supply
 Solution suggestion
1. purchase large amount of sago and keep them in proper
storage.
2. increase their production of keropok kering before monsoon season