EXTERNAL STAKEHOLDER’S

EXTERNAL STAKEHOLDER’S
ISSUES
ISSUES

PRESENTED BY : GROUP NO.8

AVNISH KUMAR CHAUHAN

KIRTI SENGAR
RACHIT KUMAR
SHIKHA PANDEY
VIPIN PRATAP SINGH

Free Powerpoint Templates

Page 1
 WHAT IS THE STAKE IN
STAKEHOLDER ?

 An interest or share in an
undertaking.
 Claim
 Right

Free Powerpoint Templates

Page 2
 WHAT IS A STAKEHOLDER ?
 Individual or group having stake in the
organization.

 A stakeholder is a party that can

affect or be affected by the actions of
the business as a whole.

 The stakeholder concept was first used in a 1963

internal memorandum at the Stanford Research institute.

Free Powerpoint Templates

Page 3
WHO ARE BUSINESS STAKEHOLDERS?
Stockholders
Stockholders Employees
Employees

Customers
Customers Community
Community Competitors
Competitors

Business
Business Stakeholder
Stakeholder Groups
Groups

Special-Interest
Special-Interest
Suppliers
Suppliers Media
Media
Groups
Groups

General
General
Society
Society Public
Public
Free Powerpoint Templates
Page 4
Examples of a company's stakeholders
STAKEHOLDERS EXAMPLES OF INTERESTS
Government Taxation , VAT, legislation, low unemployment
Employees rates of pay, job security, compensation, respect
Customers value, quality, customer care, ethical products
Suppliers equitable business opportunities
Creditors credit score, new contracts, liquidity

Community jobs, involvement, environmental protection, shares,

truthful communication
Trade Unions quality, Staff protection, jobs

Free Powerpoint Templates

Page 5
TYPES OF STAKEHOLDERS

 INTERNAL
- Investors, Employees, Management

 EXTERNAL
- General public, communities , customers, media

Free Powerpoint Templates

Page 6
DIFFERENT EXTERNAL STAKEHOLDERS
1. Customers
2. Government
3. Natural Environment
4. General Public (Community)
5. Media

Free Powerpoint Templates

Page 7
 CUSTOMER ISSUES
Controversial Advertising Issues
• Comparative Advertising
• Advertising to children
• Marketing to the poor
• Advertising of alcoholic beverages
• Cigarette advertising
• Health and environmental claims
Product Information Issues
• Packaging and Labeling
• Quality of Product
• Services
Free Powerpoint Templates
Page 8
 GOVERNMENTAL ISSUES
• Rules and Regulations
• Regulation Enforcements - Action beyond
obligation
• Legislation
• Local/National Development plans - Employment
• Regional/National Economic Planning - Taxation
• Licensing
• Compensation for land and assets
• Permission for environmental exploration etc.
Free Powerpoint Templates
Page 9
 ENVIRONMENTAL ISSUES
1. Climate Change
2. Energy
3. Water
4. Biodiversity and Land Use
5. Chemicals, Toxics, and Heavy Metals
6. Air Pollution
7. Waste Management
8. Ozone Layer Depletion
9. Oceans and Fisheries
10.Deforestation
Free Powerpoint Templates
Page 10
 COMMUNITY STAKEHOLDERS
• Systems, policies, reporting and engagement
• Advertising complaints
• Community Involvement
• Equal opportunities
• Health and safety
• Job creation and security
• Relationships with customers and suppliers
• Supply chains
• Trade unions and employee participation
Free Powerpoint Templates
Page 11
 MEDIA ISSUES
• Promotion of causes
• Health, safety and security
• Transparent ownership
• Education
• Communication impacts
• Responsible advertising
• Human rights
• Information integrity
• Citizenship
• Transparent and responsible editorial policies
• Freedom of expression
• Impartial and balanced output

Free Powerpoint Templates

Page 12
 CASE STUDY NO. 1
Tata Nano Singur Controversy
General Public Issues
• Forcible acquisition of fertile agricultural
land for private enterprises (massive
opposition from displaced farmers)
• Inadequate compensation
• New housing facilities offered were delayed
• Entire local population depends on agriculture
• Jobs expected to go to outsiders
• Environmental degradation
• On October 3,2008, after a brief meeting with the Chief Minister,
Mr. Ratan Tata declared his decision to move the Nano Project out
of West Bengal Free Powerpoint Templates
Page 13
 CASE STUDY NO. 2
Coca-Cola India
Community Critical Issues/Problems: Kerala
• Solid waste – Sludge
• Polluted Water for Drinking
• Health and environmental damage
• Depletion of water levels
• Reduced availability of water for irrigation purposes.
• Pesticides in soft drinks
• Dual product standards: accused of having dual standards in
terms of their products and safety measures
These allegations affected Coca-Cola largely with its sales
and also caused the closure of one of their bottling plants in
Kerala, India. Free Powerpoint Templates
Page 14
THANK
THANK
YOU
YOU
Free Powerpoint Templates
Page 15