• Essar Communications operates in

four business segments: Telecom,

telecom retail, telecom infrastructure
and IT-enable services.
• It has a joint venture with Vodafone.
• A chain of telecom retail outlets.
• A nationwide telecom tower network
and
• A presence in IT enabled services.
 Telecom Retail
• The MobileStore Ltd.
The MobileStore, promoted by
the Essar Group, is a one stop
mobile solution outlet chain.

• Vodafone Essar Ltd, a JV of

Essar and UK-based Vodafone
Group Plc, is India's 2nd largest
GSM telephony provider, with
over 60 million customers.
When Vodafone acquired
Hong Kong based Hutchison
Whampoa's stake in the
erstwhile Hutchison-Essar JV,
the company was valued at
USD 18.8 billion. Essar has
33% stake in the JV with
Vodafone.
 Telecom Infrastructure

• Essar Telecom Infrastructure Private Ltd.

– Essar Telecom Infrastructure Private Limited (ETIPL)
is one of the largest independent telecom
infrastructure service provisioning companies in the
country. It builds telecom site infrastructure and
shares it with multiple telecom operators in India.
 Business Process Outsourcing
• Aegis is the business process outsourcing services division of the
Essar Group. Aegis is a global leader in the outsourcing services
space, specializing in the co-creation of value through the utilisation
of partnerships and value innovation for a number of Fortune 500
and Global 500 companies.
 Company’s mission:

To create enduring value for customers and stakeholders in

core manufacturing and service businesses, through world-
class operating standards, state-of-the-art technology and the
'positive attitude' of our people.
Aegis Limited
Management Team Mr. Aparup Sengupta Group CEO & Managing Director

Mr. Rajiv Sawhney CEO, Telecom Business Group

Mr. Richard Ferry CEO, North America

Mr. Rajiv Agarwal CEO, The Mobile Store Ltd. Ms. Neeti Khaitan Chief Relationship Officer

Mr. Sandip Sen Global Chief Marketing Officer

Mr. Madhur Taneja CEO, Essar Telecom Infrastructure
Pvt. Ltd.
Mr. Sudhir Agarwal Chief Operating Officer

Mr. S. Srinivasa CEO, Essar Telecom Kenya Limited

Mr. C M Sharma Chief Financial Officer

Mr. S. CFO, Telecom Business Group Mr. Rahul Kamalakar Chief Technology Officer
Subr
ama
niam Mr. Rajiv Ahuja Executive Vice President, Operations

Mr. Sunil Jha Head - HR, Telecom Business Group Mr. Chandra Senior Vice President, Operations
Venkataramani

Mr. Prakash Toppo Senior Vice President, HR

 Strategic analysis

• swot analysis

• Pert analysis

• BCG Analysis
 Strengths

• Higher Quality
– With over two decades of leadership experience in Customer
Interaction Management, some of the biggest names in business
trust us to take care of their customers (and their brand equity.)
– commitment to customer success is evident with client tenures
that are above the industry average.
– A broad range of services that go beyond tactical Process
Execution to achieving strategic Process Transformation
objectives
• Lower Risk
– With Essar's strong financial backing, brings the stability to
structure deals for long term perspective.
– A choice of Engagement Models that give clients unprecedented
choice in managing risk in a rapidly changing business
environment
– Faster Results

The “Aegis Transformation Approach” is a proven methodology
for accelerating project completion -- from the transition phase to
quickly adapting to your changing business requirements.
• Optimal Cost of Ownership
• State-of-the-art technology platforms – enabling rapid turnaround for
problem resolution
• Our Global Delivery Model offers a great deal of flexibility in
supporting a number of deployment scenarios using on-shore, near-
shore, and off shore capabilities with multi-country and multi-lingual
offerings.
 Opportunity

• Telecom Retail has been expanding its presence in the metros. The first
• phase will have 800 stores in 33 cities. Stores are being launched in Cochin,
• Bangalore, Hyderabad, Chandigarh and Ludhiana. Essar Telecom Retail
has
• tied up with equipment vendors to sell handsets and is planning to provide
• both GSM and CDMA handsets along with accessories and value-added
• services like handset repairs, handset exchange and bill collection.
• Aegis is a thought leader in the customer interaction services segment
managing varied modes of customer contact from the stage of opportunity
estimation for a product or service in a given market through to analyzing
and reporting the customer behavior in a live environment.
• Essar Telecom Infrastructure plans to build 20,000 towers. It is true that
mobile service consumers are increasing day by day but there is still a large
potential segment of land line users
• Essar has opportunity to provide 3G service and in future if licence will Be
got company can provide 4G services.
• Company can provide services related to banking industry ,music industry,
stock broakhing information suggestions and facilities.
• As mobile users are increasing more and more Last year, India’s mobile
handset market was worth Rs 30,000 crore, and is expected to touch Rs
50,000 crore by more players might enter into mobile retailing as the
demand for handsets increases. mobile store will have more market to sell
its mobiles in India.
• Other companies will require the telecommunication infrastructure services.
• Reliance and Bsnl are the major rivals of essar communication but the
service they provide is not as good as essar, so in future company can have
more market share.
• Essar group’s retail venture, Essar Telecom Retail expects revenue
of $1 billion over the next three years by selling handsets and
accessories in a joint venture with Richards Branson’s
 Weakness.

• Hutch has been slow in expanding network in B and C circles while

Bharti saw rapid growth. Moreover, in a sector where time to market
is crucial, Bharti outsourced non-core activities to focus on
marketing and branding
• The two companies are almost neck-to-neck in the metros, where
there is very little upside due to higher penetration. However, Bharti
is way ahead of Vodafone in B and C circles like UP (East) and UP
(West), Kerala, Haryana and Bihar. Compnay has low market share
than its potential.
• Rivals are providing more services.
 Treats

• An analysis of subscriber figures by ET shows that while Bharti was

ahead of Vodafone (then Hutch) by just about 2 million subscribers
in June 2005, today the gap stands at nearly 12 million. RCOM
(then Reliance Noncom had 11 million users against Bharti's 12
million in June 2005. Two years down the line, the one million
subscriber gap has widened to nearly 11 million.
• Bharti Airtel is widening the gap between its user base and that of its
closest rivals, Vodafone Essar and Reliance Communications
(RCOM), at the same scorching pace at which India's telecom
market is growing.
• The West Bengal and Kolkata will be only overlapped circles
where both Hutch as well as Reliance is operating GSM services.
• With taking control of Hutchison Essar’s GSM mobile services in
India, Reliance’s market share would go to more than 36.3 per cent
from 20 per cent in terms of GSM and CDMA combined.
BCG Analysis
 Pert analysis

• Political analysis:
– Political situation in india is not much favorable for the company
but being a Indian company there are certain advantages for
company. Company can have local support.
– Recently government has given the permition to use 3G
technology.
– License will be given to the company.
– Company can have the more broader spectrum for the use of
telecommunication services.
– Recent government is technological favored but there s
uncertainity for future as elections are going on.
• Economical analysis.
• Inidan economic conditions for good here, the tariffs are lowest in
the world.
• The basic raw material for developing teleinfrastrucuture is available
at low cost more over company has it’s own steel plants in India.
• India is second fastest growing country in Asia with growth rate of
more than 8%,
• Call tariffs are going to more deep in future.
• other company has been affected more by recession then essar, to
over come this situation company has executed new expantion
projects for that company publices notices in the new paper also.
Rivals
• There are strong rivals in market like reliance , BSNL,TATA,idea.
• They are giving chalnge to the company to sustain the as market
leader.
• Reliace communication is trying to acqire huchison essar to become
market leader.
• Bsnl has strong holding in Indian market as government service
procider.company has still has not etered in landline segment.
• Tata is providing very good wll service all over india.
Technological analysis.
• Company will get licence to use 3G technology.
• Company is not providing the GSM moble services
• The telecommunication era will change with the 3G technology and
in future there will be 4G technology in market
• Company has very advanced technology for market penetration.
 FUNCTIONAL AREAS

• Sales & marketing

– Company has very good market research over its rivals and
customer. It promotes services through direct marketing chain of
mobile store. And also increases the use of mobiles sothat
teleinfra services are also increased. Company had very unique
priving strategy in market company’s prices are higher than its
competitors but the quality of services holds customer to pay
extra to the company.company has skimming pricing strategy in
telecommunication services. It’s tarrifs are higher than BSNL &
reliance. Company has adopted competitive pricing strategy in
BPO and target pricing in teleinfra.company’s services are at
their best level but competitors are active to improve their
quality.
Finance & Accounts:
• Company’s cash flow shows very positive attitude toward the
future .there is adequate liquidity in company. Company has raised
it’s market capital in recent years. There are more administrative
and other expenses in the company which affects the company’s
cash flow. Most of the assets are secured and loans term is long
and interest paid regularly on it. The profit of company is better than
previous years as average revenue per user per month increasing
month after month. Vodafone Essar’s adjusted gross revenue during
the September-December 2008 quarter stood at Rs 4,245 crore.
The figure for RCOM, however, was Rs 3,081 crore.
HR.
• Thare are 20,000 employees working in essar communication their
recruitmen are done by the consulting agencies or the direct
interwiev,.company’ work conditions are employee friendly. Though
there are chances to employee to be affected by high radio active
frequency wave working long hours in such environment causes
cancer,high BP and other more serious deceases in long term so,
company tries to give more incentives to it’s employees company
provides trinning regularly for freshly recruited and to already
existing employees.
R&D.
• Company is offering new services in telecommunication like bill
payment through sms, 3G.
• Company’s efficency is very high.company is developing 4G
technologh for Indian market.company is estabhlishing new towers
for better relay of waves.
Administration & IT.
• Company’s administration is poor than the other companies
company provides its information freely on the web there are no any
charges for downloading any investment related document or any
other papers reliane charges 100 Rs for downloading any years
annual report and !0 Rs for any other docment to be
downloaded.company related information is available easily on
internet not as like BSNL which has very complex web site.
Company is providing high quality services so we can say that
company ha good command over quality control.
Custemerservices
Company has its own customer care centers from which customer
can solve any problem,get any information ,give fedbackand
suggest the company.company has its own mobile handset
distribution channel. Company provides after sales services also.
 Key value drivers

Vodafone Essar - one of India’s most valuable telecom

companies
• Serving nearly 50 million satisfied customers
• Aegis, an integral part of India’s business process
• outsourcing revolution
• Operating out of USA and India
• Over 20,000 employees
• The MobileStore - Retail telecom venture for one-stop mobile
solutions
• •Building telecom tower infrastructure