Professional Documents
Culture Documents
D
ë olatile Customer Base ëIncrease in coffee bar market
ë easonal Business ëGrowing no. of in house coffee bar
^
ë Within these geographical markets it should not only
focus on person͛s in the age group of 15-25 years and
should look beyond for broader customer groups
mainly because coffee has gained the status of an
ideal beverage and today coffee bars are a hotspot
for the young and old alike.
î
ë We perceive positioning of our coffee to our
customers as a pure herbal product that has no
chemical treatments done.
ë The biggest å P being that it is made from using
natural herbal extracts.
ë It is very energy giving and has no side effects.
ë One feels refreshing with a every sip
î
ë
ë
ë
ë
ë
ë
ë
ë !
"
#$
{ §
%
d $&'
d $'
d $(
{ §
)
"%
d *
+ $&)+
d $
+ $,)+
d
+ $-)+
î
ë Intensive promotional offers have to be made via electronic and
print media. Also number of advertisements should be endorsed by
the celebrities.
O .
OO /
OOO 0
O 0
§
3
î
!3
""
O
{ î
d Abhishek 1.00 crs
d Pallavi 1.50 crs
d Rajat 1.50 crs
d Ridhima 1.50 crs
d Jasia 1.50 crs
d Neeraj 2.00 crs
{ 3
d Bank 10.00 crs
d Friends & relatives 1.00 crs
Land = 1.5 crore
Infrastructure = 50 lacs
Books, computers and music system = 25 lacs
Parking = 10 lacs
Fixtures & fittings = 25 lacs
Advertising = 35 lacs
Employing staff & salary = 45 lacs
Cutlery = 25 lacs
Transportation = 20 lacs
Machinery = 25 lacs
Operating cost
(raw material, electricity, upkeep, utilities) = 90 lacs
details of 1 outlet (5crore) x no. of outlets (4) = 20 crore
`§3 3
.NO. Particulars Amount (Rs.)
1 Investment 20͛crores
2 Return on 1,00,00,000
investment
@5%(Annually)
3 Monthly returns 8,33,333 (approx)