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Strategy Presentation

Gujarat Foils
BY
SUSHANT KAMBLE
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Begin from the beginning
Quick environment Scan

We know: We want to know: Possible source:

1. Size of the category:   &


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2. Category growth rates:   sales data '

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3. Competition: $      Trade visit with sales force


 
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4. Substitutes:  
     

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Source:
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Begin from the beginning

We know: We want to know: Possible source:


5. Consumer behavior  
 Primary Research
I] Why they buy?  
 
consumer profile
-   
  
  

Brand Objective:
  
     
   
   
     

   
 

II] How Much they buy?


  Brand proposition: * 
 
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III] Why they don·t buy?   
 

 
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|    Brand Personality: +  
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   Brand Identity: Logo, name,
color, tagline, ambassador

Brand Strategy:  




  packaging"


promotion
Output of Primary Research

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Where Nutriwarp Stands

        

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Brand Architecture

Brand architecture is creating clarity or organizing chaos.

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  brand architecture
that can accommodate new brands  
   

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 not define how a company is organized internally   
 

    
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    ,keep it simple
Brand Architecture

Types of architecture:

1. Only corporate name: ||h  h 

Plus:
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Minus:
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Can we drop Nutriwrap and call all products Gujarat Foils? No.
Also, Gujarat Foils is not a generic name.
So this option is ruled out.
Brand Architecture

2. Both corporate name and brand name:  )    )  

Plus:           


     
     

Minus:
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Can we have Gujarat Foils, Nutriwrap and the variant name (school foils etc) ? Chaos. So, no.

3. Only brand name: +         
   

We can go for this option.


Brand Architecture

As research helps us to target the whole new segment of Hair Color foil and Hukka foil, We have decided
To extend the market to Saloons and Hukka foils where Kashmir Gate was only competitor.

               
 
|   recommended structure

Should be launched as new brands


³defined broadly´. For example,
GFL Hukka foils.

Pls. note:     )     



    
                
  
   
       
 
  
Brand Architecture

We don·t recommend the following 2 structures, but if it is a business call to have ´Nutriwrapµ for all brands
we can go for either of them:

Rules:


     
   
  
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Brand Architecture

Another possibility is to group all SKUs basis


target audience i.e. Customers & Business.

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Brand Architecture

In Conclusion: |       


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  . If tomorrow, Gujarat
Foils is picked up in news and becomes a name bigger than Nutrilife, subsequent
new launches can have Gujarat Foils.
We invite you to
 

Reach us at

- 


The beginning« India


   
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Sushant Kamble 
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