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    This document outlines the contents to be covered about Britannia Industries Ltd, including their history since 1892, management team, product brands, financial performance, strategies, turning points, competition, and future prospects. Some key events in Britannia's history include mechanizing operations in 1910, taking over distribution from Parry's in 1975, and revenues crossing 100 crores in 1983. Their strategies focus on excellent distribution reach and aggressive marketing of their products.

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    This document outlines the contents to be covered about Britannia Industries Ltd, including their history since 1892, management team, product brands, financial performance, strategies, turning points, competition, and future prospects. Some key events in Britannia's history include mechanizing operations in 1910, taking over distribution from Parry's in 1975, and revenues crossing 100 crores in 1983. Their strategies focus on excellent distribution reach and aggressive marketing of their products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    72 views17 pages

    Presented by N Rupesh Kumar

    Uploaded by

    la8702430544
    This document outlines the contents to be covered about Britannia Industries Ltd, including their history since 1892, management team, product brands, financial performance, strategies, turning points, competition, and future prospects. Some key events in Britannia's history include mechanizing operations in 1910, taking over distribution from Parry's in 1975, and revenues crossing 100 crores in 1983. Their strategies focus on excellent distribution reach and aggressive marketing of their products.

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    Attribution Non-Commercial (BY-NC)
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    of 17

    PRESENTED BY

    N RUPESH KUMAR
    CONTENTS

    • HISTORY – BRITANNIA INDUSTRIES LTD.

    • MANAGEMENT TEAM – BRITANNIA INDUSTRIES LTD.

    • PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.

    • FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.

    • STRATEGY - BRITANNIA INDUSTRIES LTD.

    • TURNING POINTS - BRITANNIA INDUSTRIES LTD.

    • COMPETETION FOR BRITANNIA INDUSTRIES LTD.

    • FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.


    HISTORY - BRITANNIA INDUSTRIES

    • Established – 1892 - initial investment Rs 295 – Britannia Biscuit Company


    • 1910 – Mechanised operations
    • 1975 – Took over the distribution from Parry’s
    • 1978 – Indian Shareholding crossed 60%
    • 1979 – Rechristened Britannia Industries limited.
    • 1983 - Revenues crossed 100 crores
    • 1992 – Wadia group acquired stake and became an equal partner with Grope Danone
    • 1993 – Sales crossed 1,00,000 tonnes of biscuits
    • 1997 - New corporate identity - “ Eat Healthy, Think Better “ - enters Dairy market
    • 2000 - Forbes Global Ranking - Britannia among top 300 small companies
    • 2002 – JV with Fonterra - World’s second largest Dairy company,
    Britannia New Zealand Foods Pvt Ltd. is born,
    Economic Times - BIL India’s 2nd Most Trusted Brand
    Forbes Global Ranking - Britannia among top 200 small companies
    • 2004 – Volumes cross 3,00,000 tonnes of biscuits
    • 2005 – Rebirth of Tiger – “ Swasth Khao Tan Man Jao “
    Commisioning of new plant in Uttaranchal – ahead of schedule
    MANAGEMENT TEAM - BRITANNIA INDUSTRIES LTD.
    MANAGEMENT TEAM AT BRITANNIA
    PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.
    BRITANNIA BRANDS
    FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
    STRATEGY - BRITANNIA INDUSTRIES LTD.
    STRATEGY - BRITANNIA INDUSTRIES

    • EXCELLENT DISTRIBUTION CHANNEL


    Britannia products are sold in over 2 million outlets,
    reaching millions of consumers who buy approximately 2.4 billion packs each year.
    A small army keeps Britannia going - over 100 stock-keeping units, 3,000 employees,
    over 1,500 authorised whole sellers, 53 depots and 46 factories.

    • AGGRESSIVE MARKETING OF PRODUCTS


    TURNING POINTS - BRITANNIA INDUSTRIES LTD.
    TURNING POINTS - BRITANNIA INDUSTRIES

    • Established – 1892 - initial investment – Britannia Rs 295 Biscuit Company


    • 1910 – Mechanised operations
    • 1975 – Took over the distribution from Parry’s
    • 1978 – Indian Shareholding crossed 60%
    • 1983 - Revenues crossed 100 crores
    • 1993 – Sales crossed 1,00,000 tonnes of biscuits
    • 1997 - Launch of Tiger Biscuits
    New corporate identity - “ Eat Healthy, Think Better “
    Enters Dairy market
    • 1999 - “Britannia Khao, World cup Jao “
    Profit up by 37%, sales up 80%
    • 2002 – JV with Fonterra - World’s second largest Dairy company,
    Britannia New Zealands Foods Pvt Ltd. Is born,
    • 2004 – Volumes cross 3,00,000 tonnes of biscuits
    • 2005 – Rebirth of Tiger – “ Swasth Khao Tan Man Jao “
    COMPETETION FOR BRITANNIA INDUSTRIES
    COMPETETION FOR BRITANNIA INDUSTRIES
    FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
    FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

    • Draw from the product portfolio from GROUPE DANONE

    • Enter into various new areas of food like snacks and health drinks

    • Look at New distribution channels like malls

    • Boost sales with aggressive brand building strategies

    • Look out for both organic and inorganic growth

    • Enter family size pack

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