FMCG- Industry Analysis

Made by:
Sagar Sharma
Niyat Patel
Milan Trivedi
FLOW OF PRESENTATION

•Introduction

•Categories

•Market players and analysis

•Scope

•References
Introduction

•FMCG refers to those retail goods that are generally replaced or

fully used up over a short period of days, weeks, or months, and
within one year.
•These are products that have a quick shelf turnover, at
relatively low cost and don't require a lot of thought, time and
financial investment to purchase.
•The Indian FMCG sector is an important contributor to the
country's GDP.
•It is the 4th largest sector in the economy & contributes 5% of the
total factory employment in India.
Categories
•Personal care
•Oral care
•Health care
•Skin care
•Cosmetics and toiletries
•Deodrants perfumes
•Cosmetics
•Fabric wash products
•Paper products
•White goods
Big Players Leading FMCG Market

•Hindustan Unilever Ltd.

•ITC(Indian Tobacco Company).
•Procter & Gamble Hygiene & Health care.
• Dabur India.
•Brittania industries.
•Marico Industries.
•Cadbury India.
Hindustan Unilever Ltd.
Product brands
•Hamam
•Lifebuoy
•Kissan
•Rexona •Pond's
•Breeze •Fair & Lovely
•Lipton Tea •Lakmé
•Brooke Bond Tea •Clinic Plus
•Bru Coffee •Clinic All Clear
•Pepsodent
•Close Up
•Sunsilk
•Surf •Vim
•Rin •Lux
•Wheel Laundry Detergent
•Kwality walls
Recent Trends

• No 1 FMGC company in terms of market sales.

• Produces 30+ different brands.
•Sales turnover per annum is more than
17524Cr Rs.
•HPC business grew 5.5% during the
quarter(mar-’10), with strong volume growth in
Soaps, Laundry Powders and Personal Products
• Net Profit 47%(mar-2010)
•Largest selling skin care products
ITC Limited

• market share of 8%.

• In confectionery, ITC has built up a 17%
share of mint candies and 24% of hard-
boiled candies.
• Ready-to-eat Sunfeast Pasta Treat has
clocked 6% of the branded noodles.
• Gold Flake is the highest selling brand.
Brands

•Fiama di Wills
•Vivel
• Essenza di Wills
•Minto
•Candyman
•Gold flake
•Wills navy cut
•Insignia
Proctor & Gamble Hygiene & Health care

•Indias Fastest growing FMGC company.

•Turn over of 500Rs+

•Largest sale of detergent brand tide in 2009

•35+ brands in the market

•Market share of 7.6%

Brands

•Tide
•Pampers
•Head n shoulders
•Pantene
•Ariel
•Oral b
•Wella
•Olay
FMCG-Scope in India

•Increased focus on rural people.

•Better marketing strategies.
•Change customers mindset to brand
consciousness.
•70% FMCG consumption in urban areas.
•Availibility of raw material.
•Easy availibilty.
Growth contributers

• Reduced duty on oil favouring MARICO

• Exemption of excise duty on biscuits costing
50Rs & less favoring Itc, Britannia etc.
• Displays of free samples on FBT purview
saves on marketing.
• Adding more and more produtcs to OTC
category increases the sales of FMCG.
References

•www.naukrihub.com
• www.futureandsimple.com/research/scenarios/
fmcg.html
•fmcgmarketers.blogspot.com
Thank You