The Bata family's ties to shoemaking span more than two dozen generations in the year 1580 Czech village of Zlin. In 1894, along with his brother Antonin and sister Anna, borrowed 800 florins,(approx. $350)from their mother and launched a shoemaking business. Within a year, the business was successful enough to enable the Batas to employ ten people in their factory, and another forty who worked out of their own homes.
The Bata family's ties to shoemaking span more than two dozen generations in the year 1580 Czech village of Zlin. In 1894, along with his brother Antonin and sister Anna, borrowed 800 florins,(approx. $350)from their mother and launched a shoemaking business. Within a year, the business was successful enough to enable the Batas to employ ten people in their factory, and another forty who worked out of their own homes.
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The Bata family's ties to shoemaking span more than two dozen generations in the year 1580 Czech village of Zlin. In 1894, along with his brother Antonin and sister Anna, borrowed 800 florins,(approx. $350)from their mother and launched a shoemaking business. Within a year, the business was successful enough to enable the Batas to employ ten people in their factory, and another forty who worked out of their own homes.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
Mahesh Mhaske 35 Anand Sachade 47 Jyothiraj Nair 38 Salil Hardikar 17 Pallavi Guhagarkar 15 ata Ltd-Founded in 1894 The ata family's ties to shoemaking span more than two dozen generations in the year 1580 Czech village of Zlin.
In 1894, the family began to make transition from cobblers
to industrialists.
Same year, Tomas G. ata, Sr., along with his brother
Antonin and sister Anna, borrowed 800 florins,(approx. $350)from their mother and launched a shoemaking business. ata Ltd-Founded in 1894 They rented a pair of rooms, acquired two sewing machines on an installment plan, and paid for their leather and other materials with promissory notes.
They produced stitched, coarse-woolen footwear. Within a
year, the business was successful enough to enable the atas to employ ten people in their factory, and another forty who worked out of their own homes.
In the same year, 1895, Antonin was drafted into the
military and Anna quit the business to get married, forcing Tomas to assume complete control of the venture. He was just 19 years old. As war swept across Europe in 1939, Tom ata Sr. was faced with a difficult situation.
ecause of the Nazi invasion of Czechoslovakia and the
uncertain future engendered by the resulting occupation, Tom ata Sr., sought to preserve his father's business by abandoning his Czechoslovakian operations and emigrating to Canada with a hundred of his managers and their families.
ata operates 63 companies in various industries but
footwear remains the core business with 60 million pairs sold per year in more than 30 countries. Canada's government issued very conservative voluntary guidelines on new investments in South Africa. As a result, ata sold its holdings in South Africa in 1986.
ata also faced problems trying to get back into Slovakia.
The problem was that the Czech and Slovak governments wanted compensation for the factories, but ata felt the factories were still his. ¦ The key to ata's success has traditionally been a low-cost manufacturing base tied to an extensive distribution network
ata not prefers export production; when possible, it
chooses local production to serve the local market rather than imports!
Healthy competition in global market
To adjust to the market evolution ata undertakes a major reorientation from manufacturing to designing, marketing and distribution. ata brought in Jim Pantelidis to assume the CEO position. Pantelidisǯs background was in retail gasoline sales Pantelidis instituted a plan to develop regional shoe lines, as opposed to lines created for individual countries. In addition, he wanted to create economies of scale by building regional infrastructures. The goal was to use the regional infrastructures to position the ata brand on a global basis. The tenure of Pantelidis lasted just two years. Thomas G ata, founderǯs grandson becomes the Groupǯs chairman. ata began to reorganize the company, essentially running the business out of Switzerland A new international structure is implemented around 4 meaningful business units (M s) to give more focus to the business and gain synergies within each region, especially in sourcing and product development
ata Europe, Lausanne ata Asia Pacific-Africa, Singapore ata Latin America, Mexico ata North America, Toronto
As part of re-inventing its core competencies, ata Shoe innovation Centres open around the world to focus on the development of shoes with exclusive comfort technology features and designs.
New steps in China with the opening of the ata
procurement centre in Guanzhou and a distribution partnership for the opening of ata retail stores.
Start of the 262 acres Riverbank township construction to modernize the atanagar factory complex, near Kolkata. It is expected to be completed by 2011 with 2500 modern housing for employees, a large hospital, a school, an IT park, a hotel and residential flats along the riverside.
Launch of the randed usiness Division to consolidate
our existing worldwide branded business activities into a leading industrial and professional footwear company.
Communist verdict against Jan A. ata overturned
Tie up with Nike for franchisee in angladesh
Today, ATA operates in 50 countries across five continents One million customers per day Runs 40 production facilities across 26 countries Employs more than 40,000 people. Operates 5000 retail stores. ata India, with 1,250 stores, is the largest company in the ata tree in terms of shoe sales and the second largest in terms of revenues. Since the day it was founded over 100 years ago, ata has sold more than 14 billion pairs of shoesȄmore than the number of human feet that have walked the earth. ataǯs popular brands include Marie Claire, Dr Scholls and Hush Puppies. ~ ata operates 5 shoe innovation centers (S.I.C). Research is conducted into the application of new technology, materials and design for shoe comfort features. Each S.I.C has a product focus to supply complete packages of services for the manufacturing and marketing of innovative shoes.
ata Premium Collection
m! Athletic footwear "# Childrenǯs shoes ! Affordable footwear for tropical climates m$ Fashion and casual shoes ~
In each S.I.C, international designers and technicians conduct
advanced product research and establish strict quality control procedures. The focus is on introducing new and exciting products that are competitively priced and give the best value to customers.
Always ahead in new designs, new features, new products. A
relentless search will continue for better quality and pursuit of excellence. Î Is the positioning strategy right? Today are they market driven or manufacturing driven? Are they changing enough with the competitive world? Are the product ranges and pricing strategy enough to beat the global competition?