Reliance Branded Jewellery

Retail Outlets- Have they

Succeeded?
 Reliance Industries
• India’s largest private sector company value, with an
annual turnover of US$45.09 billion and profit of
US$3.6billion.
• Ranked at 264th position in the Fortune Global
500 and at the 126th position in the Forbes Global
2000.
• 1 out of every 4 investors in India is a Reliance
shareholder.
• Reliance Retail Ltd. is the subsidiary of the RIL.
 Contd….


•
Reliance Retail
RELIANCE

JEWELS
 Reliance Retail Branded Jewellery
• First store was launched in November 2007.
• Investment of about Rs.120 million.
• Jewellery collection has been assimilated from
different parts of India.
• Reliance is the second corporate after the Tatas to
enter the Rs 70,000 crore Indian jewellery industry.
• Brand ambassador.

 Contd…
• In Gold jewellery
 Kolkata Filigree
 Rajkot minakari jewellery
 Kundan from Jaipur
 Temple jewellery from Kerala
 Jadau from Amritsar
 all are 100% BIS hallmarked.
• Its diamond jewelry ranges from daily wear to party wear and and
is certified by an international certification laboratory.
• They’re sourcing jewellery from regional kaarigars across the
country as well as design houses, so their collection will cater to
all occasions


 Competitors
•
JOY ALUKKAS
World’s
favourite jeweller
 TATA JEWELLERY
(Jewellery is not a product but a piece of art, and
shopping for jewellery is an exalting experience)
ROSY BLUE
More than
diamonds


 Strategies
 Corporate strategy
 Reliance pursued a strategy of backward vertical
integration - in polyester, fibre intermediates, plastics,
petrochemicals, petroleum refining and oil and gas
exploration and production - to be fully integrated
along the materials and energy value chain
 Business strategy
• Adhering to core Reliance business Jewels' strategy
of expansion through saturation.
• Focus on the mid-market segment.
• More branded jewellery retail outlets within 2 to 3
years.
• Promotion scheme.

 Functional strategy
• As an introductory offer, Reliance plans to waive
making charges since gold prices have just hit an
all-time high.


• One floor of the store is reserved exclusive for bridal

collection sets.
•
 Future of Reliance Jewels
• Tie-ups with gems and jewellery manufacturers and
exporters majors, Gitanjali Group, Intercontinental
Gems and Rosy Blue Group.
• Reliance Retail is investing Rs 25,000 crore in its retail
foray with WGC-World Gold Council to boost retail
demand of gold in India.
• With the increasing trend of customized jewellery they
are looking forward to more interactions with
customers to create personalized designs.
• They aim to create a jewellery collection that is not
cheap and mass produced but as rare and unique as
each of their customers.
•
 

 Conclusion
T H A N K YO U ! ! !