HUMAN RESOURCE MANAGEMENT

RECRUITMENT & SELECTION PROCESS

COST SHEET ANALYSIS FOR MARKETING MANAGER
GROUP-2
PRESENTED BY:
Krishna Kumar(10202132)
Abhishek Mishra(10202133)
Avik Sarkar(10202134)
Abhishek Kumar Dash(10202135)
Ayan Haldhar(10202136)
Biswajeet Nayak(10202137)
COMPANY PROFILE
 Company was established in 1977.
 OLEC is the world leader in the imaging of light sensitive materials
 Products are recognized for high-quality of reproduction,
registration, dependability, productivity, safety,
convenience, and competitive price. Needs of the user motivates
OLEC's engineering
 Company is known for its creating Graphic Arts, Screen Printing,
Printed Circuit Board, Liquid Crystal Display and Photo-Chemical
Machining Applications.
 In 2003 OLEC moved into its new 200,000 square foot
headquarters. Sitting on 13 acres in Santa Ana, CA, this site is the
final step in the consolidation of six small factories into one state-of-
the-art facility
JOB ANALYSIS:

 The Marketing Manager at OLEC CORPORATION will have to

plan direct and coordinate the marketing of the organization’s
products and/or services personally or through subordinate
supervisors.

 Need to establish marketing goals and execute them , research on

the financial , technological and demographic factor.

 Coordinate promotion and advertising activities as well as

communicate with external agencies and recommend pricing
strategies.

 Evaluate market reactions and recommend changes to ensure

fulfillment of organizational goals.
JOB SPECIFICATION:

The minimum qualifications required are:

 4-10 years of experience in the
marketing industry.
 M.A or master’s degree or equivalent
 Combination of education and experience.
ELIGIBILITY CRITERIA
 Nationality : Only Indian national would be eligible to apply.
 Educational qualification:

1. Masters degree or equivalent

2. 4 to 10 years related experience and training
3.Combination of both
 Extra skills required:

1.Language skills
2.Mathematical skills
3.Reasoning ability
4.Communication skill
 Age

1.Maximum 35 years of age as on 15th Dec 2011.

SOURCES OF RECRUITMENT
INTERNAL SOURCE OF RECRUITMENT
 Present permanent employees

 Present temporary or casual Employees

EXTERNAL SOURCE OF RECRUITMENT

 Private Employment Agencies

 Professional organizations
SELECTION PROCESS
 Screening of the applicants
 Tests-achievement and personality test will be
conducted.
 Interview- unstructured, stress and situational interviews
are to be conducted.
 Medical examination- need to be medically fit before
they commence the application process.
ASSUMPTIONS
 The company is situated in India in the north region.
 5 vacancies for marketing Manager.

 200 candidates have applied for the post

 135 candidates will be short listed

 45 will be called for the interview

 Offer 15 would be made for candidates

 Finally, new hires would be of 5 candidates.

RECRUITMENT YIELD PYRAMID

FINAL 5
HIRES

OFFER
15 MADE

INTERVIEW
45
INVITED
135
APPLICATION
200
TIME LAPSE DATA
PROCESS TIME ( IN month)
ADVERTISEMENT 7 days
APPLICATION 15 days
SORTING OF APPLICATION 2 days
INTERVIEW CALLED 2 days
OFFERS MADE 20 days
TOTAL 1 .5 months