MOTHER DIARY’s Distribution

Channel

PRESENTED BY:

TANIMA KAPOOR
TARUN SUKHIJA
UMESH JAISWAL
VAIBHAV MALIK
VIDHU LATHER
VIKEN PATEL
VIRENDRA SINGH
YOGENDRA SINGH
IMPORTANT FACTOR

Selection of
Channel
Channel
Member
Member

Product Form
 CHANNEL MEMBERS
a) Distributors and Retailers

b) Mother Diary Booths

c) Mother Diary Safal

d) Mother Diary Exclusive Retail Outlet (Gaurav Stores)

 SELECTION OF CHANNEL
MEMBERS
• Presence of Competitors

• Safety of inventory

• Proper storage space in form of insulated tank/refrigerator.

• There should be Advertisement and sales initiative

CHANNEL STRUCTURE

Product Channel
Marketing Participants

Channel Profit
Structure Margin

Pricing
Strategies
CHANNEL PARTICIPANTS

Supplier Manufacturer

Retailer
Distributor

Customer
PHYSICAL DISTRIBUTION

LOGISTICS & ITS COST

PROFIT MARGIN

PRICING STRATEGY
 SUGGESTIONS
• It should concentrate for other product also like Safal, Dhara

• It should establish more numbers of retail outlets as there is

much of scope in NCR region
 THANK YOU
ANY QUESTION ?