Saby Oommen ,Plate Product Specialists

11 || 8February
December 2021
28, 2008 | Saby Oommen
| Outokumpu – Sales Manager (P & R)
Brand Day
www.outokumpu.com
 Current Consumption Pattern of SS Flats

India
IndiaStainless
StainlessSteel
SteelMarket
Market--5,50,000
5,50,000Tons
Tons
North

West
35 % East

South
3%
49 %

Major consumption center in the

13 %
country is western region

2 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 Total Market
Total Market In IndiaIn
– India
Main – Main Players
Players

PLAYERS CONTRIBUTION

Jindal Stainless 3,00,000

Imports 1,50,000

Salem 65,000

Shah Alloys 15,000

Others 20,000

3 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 GRADE : MIX UP

Grades Consumption –MTS

304 / 316 270000

321 /347( Titanium) 20000
309 / 310S 26000
304H / 309H / MA 12000
317 / 316 LN / 316 Ti 9000
904L / 254 SMO / 725 LN 3000

Duplex 5000
301 / 301LN 5000
Ferritic - 200000
•409M/409L/410S/430
TOTAL 550000

4 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 GRADE : MIX UP

5 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 MAJOR PLAYERS IN IMPORTS

PLAYERS Quantity
Acerinox 40000
Outo Kumpu 25000
Thyssen 10000
Arcelor 15000
Posco 20000
DKC 12000
Indu Steel 4000
Nippon 5000
Acroni 4000
Tisco/Chinese 15000

TOTAL 150000

6 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 MAJOR PLAYERS IN IMPORTS

7 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 LocalLOCAL
MarketMARKET
share- Plates
SHARE8mm
– Plates 8 mm

PLAYERS Quantity
Jindal 50000
Shah Allloys 11000
BRG/Soni/Salem 15000
DKC Korea 10000
Acroni 4000
Indu Steel 4000
Nippon 4000
Outokumpu 3000
Tisco/Chinese/etc 9000

TOTAL 110000

8 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 LOCAL MARKET SHARE – Plates 8 mm

9 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 MAJOR PLAYERS IN IMPORTS - PLATES

• DKC – Korea- Mainly standard grades

• Acroni- East Europe- Standard and special grades

• Nippon Japan – Special grades.

• Outokumpu Sweden, Mainly special grades

• Indu Steel- France/Belgeium- Special grades

• Tisco China – Mainly standard grades

10 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)
 Competitors- Activity
DKC-Korea

• Indenting Agents in India

• Flooding the market with stock lots.
• Selling Approx 12000 MTS of , namely standard grades
ie 304 and 316L.
• Thickness rage 8mm to 80mm, width 3200mm

• Prices very competitive ,Freight very low, delivery within

8 weeks.

11 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 Competitor Activity
Nippon-Japan

• Indenting Agent in India

• off let very aggressive in special grades
• Thickness rage 8mm to 150mm, width 3200mm
• Prices very competitive 2205- USD 5200/PMT.
• Selectively quoting depending upon qty/project

12 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 INDU STEEL

• Selling through 2 Indenting agents in India.

• Having advantages of 14 Years.
• Already registered with EIL.
• Interested only in big projects
• Prices very competitive 2205- USD 5200/PMT.
• better product Mix /Carbon steel/Stainless steel,very
good in proejct sales.
• Thcikness upto 175mm through casting route

13 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 Market Opportunities India
Growth Drivers-Segment

• Nuclear segment.

• Railways

• Power segment

• Petrochemical / Fertilizers & General gabrication

• Pulp and Paper

• Food & Drinks

14 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 HOW DO WE MOVE FORWARD ??
Route to customer

• Trial supplies to key customers in all regions

• Warehousing- Stock centre for standard sizes.

• Need to approval of Llyods/ Inspection agency for

accerdiation.
• Mill visit for key customers
• Customer meet in Western and northern region with
potential customers.

15 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 Challenges for Increasing Sales

16 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 Conclusions

 We need to have practical solution to tap the Indian Market.

 Every market has its own way of working and for Indian market, we need the local
base solution / strategy to get the bigger volume.

 We need to have at least two executive level people in North and South India to cater
to this segment which has hundreds of small end users.

 Technical Support needs to be more visible in day to day business.

 We should be involved as a part of the team and we need to work-together to make

positive developments happen.

17 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)

 THANK YOU

18 | 8 December 2021 | Saby Oommen – Sales Manager (P & R)