Professional Documents
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Negotiation Styles
Hig
h
Concerned
with other
party’s
interests
Low
High
Concerned with satisfying own
interests
NEGOTIATION STRATEGIES
Win / Lose Win / Win (Collaborating)
Competition
Assertive
Compromise
Unassertive
Avoidance Accommodating
Uncooperative Cooperative
Competition
The win-lose is the most common style
of distributive negotiation wherein a
person pursues his or her own wishes
at the expense of other party.
Under this style negotiation is viewed
as a game to be won. Losing may be
taken as failure, weakness, and a loss
of status.
When engaged in this style, the
parties may use different tactics to
win like: persuasion, argument, power,
or even threat.
Application
A forceful position during negotiation may be
appropriate when the stakes are high and
costs of indecision and compromise are non-
affordable.
It is useful when issues of legality and
ethics are at hand.
Where you do not expect to deal with people
ever again, and you do not need their
goodwill.
When there is only one prize.
At management level, this style is helping
when unpopular but necessary decisions must
be made.
Win-lose is also a style to use when the
other party has a tendency to take advantage
of you.
Avoiding
Avoiding the conflict in certain
situations – need of no negotiation at
all – is also a negotiation.
People may physically withdraw by simply
leaving the scene of conflict or they
can refuse to get involved by using
silence, or changing the topic of
conversation.
Psychologically, avoiders can also deny
the existence of conflict.
During formal negotiation, avoiding style
is exercised by paying deaf ear and / or
blind eye to the conflicting stimulus.
Application
Useful when: