CLUB MAHINDRA

PRESENTED BY:
AMIT SONI
AFTER 20 MIN YOU WILL BE
AWARE ABOUT…..
• WHAT IS TOURISM ?
• MAJOR PLAYERS
• ABOUT CLUB MAHINDRA
• PROFILE OF THE COMPANY
• HISTORY OF THE COMPANY
• HOTELS OF THE COMPANY
• PRODUCT AND SERVICES
CONTD….
• FINANCIAL STATUS
• ACHIEVEMENTS & MILESTONES
• IMPORTANT FACTS OF CLUB
MAHINDRA
• COMPETITORS
• MARKETING STRATEGY
• SWOT ANALYSIS
 WHAT IS TOURISM ?

• Tourism is travel for recreational or leisure

purposes.

• Tourism is the temporary, short-term movement

of people to destination outside the places where
they normally live and work.

• It includes movements for all purposes.

 MAJOR PLAYERS

• Paradise Resorts.

• Pappion Tours

• Cox and Kings (India) Limited

• Kuoni Travel Group, India

• Yatra.com

• SkyLink Travels
ABOUT CLUB MAHINDRA
• Mahindra Holidays & Resorts (popular
under its flagship brand Club Mahindra
Holidays) was founded in 1996 to
provide holidays tour packages.

• It is part of the Infrastructure

Development division of Mahindra and
Mahindra Limited.
 PROFILE OF THE COMPANY
Corporate ID: Club Mahindra Corporate
Name: Mahindra Holidays and Resorts Ltd
Founded : 1996
Type: Public
Key People: Ramesh Ramanathan C.E.O
Mr. Anand Mahindra
Website: www.clubmahindra.com
 HISTORY OF THE COMPANY

• Club Mahindra was set up in 1996

• First resort at Munnar became operational the
next year.
• Many were surprised that Mahindra which many
consider to be a "Jeep and Tractor company" to
get into the lifetime holiday business.
• It was part of diversification plan of Anand
Mahindra, the group vice-chairman
HOTELS OF COMPANY….
PRODUCT & SERVICES OF THE C
OMPANY
• LIFE TIME HOLIDAYS.

• CLUB MAHINDRA TRAVEL.

• ONE TIME HOLIDAY.

• FUN DAYS.
 FINANCIAL STATUS

Equity capital 431 Million

Total Assets 4.5 Million
Sales 7.87 Million
Revenue 3.75 Million
Profit 4.65 Million
Reserves & Surplus 4.48 Million
ACHIEVEMENTS & MILESTONES
• January, 2007 Launched club Mahindra travel, travel
related services

• November, 2006 Launched “Zest”, a product to cater to

short break holiday needs

• October, 2006 Launched “Club Mahindra Fun days”

• March, 2005 Club Mahindra Kodagu Valley resort was

opened in Coorg, Karnataka

• January 2003 First Club Mahindra Holiday World

opened in Chennai
IMPORTANT FACTS ABOUT
CLUB MAHINDRA
• Club Mahindra Holidays is the largest vacation
ownership brand outside the U S

• 39% of new members have enrolled through referrals

from existing members

• Club Mahindra’s Munnar, Goa and Coorg resorts

have been accredited with 5-star rating by the
Department of Tourism, Government of India

• Five Club Mahindra resorts have won RCI Gold

Crown Awards for the year 2007/08
CLUB MAHINDRA WORLD
 COMPETITORS

• COUNTRY CLUB INDIA LTD

• THOMAS COOK PVT LTD

• COX AND KINGS

• KUONI TRAVEL GROUP

MAKETTING STRATEGY

• Segmentation

• Targeting

• Positioning
 SWOT ANALYSIS

• STRENGTH
-BRAND
-FINANCIAL BACKGROUND

• WEAKNESS
-PROMOTION
-PRICING
 CONTD….
• OPPORTUNITIES
-MIDDLE CLASS PEOPLE
-INTERNATIONAL MARKET

• THREAT
-EXTERNAL FACTOR
- COMPITETORS