welcome

To our presentation
 Group Members
 Bright Costa 09-14293-2
 Mission of the organization
 PRAN stands for “Program for Rural
Advancement Nationally
Pran offers challenging professional
opportunities to young persons who can
give sustained and focused hands on
performance in the field of marketing,
accounts, finance, production, MIS / IT and
engineering. Vacancies arise from time to
time to fulfill requirements of the Group
 Mission of the organization
Transcom
To deliver sustained growth in Bangladesh
and move towards dominant Beverage
Company, delighting & nourishing every
Bangladeshi, by best meeting their
everyday beverages needs & stakeholders
by delivering performance with purpose,
through talented people.
 Products review
There are lot of product for pran some
product that we are using our daily
life are-
Pran juice (frooto)
Pran up (soft drinks)
Pran dal, chanachur
Jam and jelly
Pran chutney (for kids) etc
 Products review
Transcon is the world famous brand.
Transcom Foods Limited
Food (KFC, PIZZA HUT)

Kentucky Fried Chicken (KFC)

 Products review
Transcom Beverages Limited
 Marketing concept
 Pran
I think they follow “marketing concept”
because they achieving their goal by
knowing the consumer needs and
wants and make the consumer
satisfied
 Marketing concept
 Transcom
Transcom is a commission based sales
organization, specializing in developing
clients' brands throughout the UK. With
in-depth coverage of all important UK
grocery buying points, our reputation
is first class.
 Evaluation of SBUs by BCG Matrix

Relative Market Share

High Low

Stars Question
QuestionMarks
Marks ?
Market Growth Rate
High

Pran juice(frooto)
Pran
Pranup,
up,lemon
lemon,soft
,softdrinks
drinks
Pran power milk
Pran power milk

Cash
CashCows
Cows Dogs
Dogs
Chanachur
Chanachur,dal
,dalvaja
vaja Pran
Prantea,
tea,Chuingum
Chuingum
Low

chatni
chatni
 Evaluation of SBUs by BCG Matrix

Relative Market Share

High Low

Stars Question
QuestionMrks
Mrks ?
Market Growth Rate
High

KFC, PIZZA HUT 77UP,

UP,PEPSI
PEPSI

Cash
CashCows
Cows Dogs
Dogs
MIRINDA,
MIRINDA,PEPSI
PEPSIDIET
DIET
Low

MOUNTAIN
MOUNTAINDEW
DEW
SLICE
SLICE
 Expansion Grid Strategies
Pran
Existing New
Products Products

Existing
Markets Market penetration Product development
Pran tea, power milk Pran up, pran max

Market development Diversification

New
Ghee, soft drinks pran Fruit drink to pran dairy
Markets
 Expansion Grid Strategies
 Transcom

Existing New
Products Products

Existing
Markets Pepsi diet, 7up light
Pepsi, Mirinda, and Mountain dew.

New Transcom electrons to pharmaceutica

Markets KFC, PIZZA HUT
 SWOT Analysis
 Pran
Internal External

Huge demand
positive

Large company
Cheap labor
Experience
Natural resources
Finance source
Value Added Tax (VAT
Raw materials

Price wars with

Negative

competitors
Reducing product price Reduced benefits
Create new product Competition
 SWOT Analysis
 transcom
Internal External

Huge demands
positive

Risk polling
International company
Large company
Experience

Growing up new
Negative

companies
Reducing product price Small numbers of
branches
Other compititors
 Social Marketing Campaign

y do Social Marketing Campaign largely for Pepsi, 7up. They also do Campaign
“KFC”, “PIZZA HUT”
THE END