Professional Documents
Culture Documents
5
Growth trajectory reflected in the
numbers
1996 2010
Single Circle Operator +
Largest integrated private
telephone Company Profile telecom
instruments
Note: 1) 2010 financials are as per FY 2010 results. 2) Exchange rate: Financials as of 31st Mar 10 : Rs 45.14
Airtel - Integrated play
Bharti
Airtel
Limited
Enterprise Mobile
DTH
services services Broadband Passive
&Telephone Infrastructure
services Services
Carriers Corporates
Fully integrated telecom player offering end to end solutions and entering new geographies
The Starting
Initial Objectives
Redefine the way cellular services were being marketed in the
country: Made possible due to its innovative marketing strategies,
continuous technological up gradations, new value added service
offerings and efficient customer service.
• Adding emotion to
leadership.
• In 2000, Bharti
launched its “TOUCH
TOMORROW”
campaign.
• To strengthen its
relationship with
customers.
Year 2003: Strategic Inflection
Point
Objectives And Conditions
Vision:
• To make mobile communications a way of life and on enabling
customers to make their point in the most expressive way anytime,
anywhere and in any manner.
Adverse Conditions:
Entry of foreign Players in market
Need for fast growth in the network infrastructure and people for
retaining its position as market leader.
Lack of resources for managing breakneck growth.
Response
Mission:
“ We at Airtel always think in fresh and innovative ways about the needs
of our customers and how we want them to feel. We deliver what we
promise and go out of our way to delight the customer with a little bit
more”
22
Strategic Initiatives for Vision 2010
(1)M-Commerce
30
Future Growth Avenues
Infrastructure
Sharing
Technology
Leadership
A New look
Rural strategy
Technology Leadership: By focusing on
3 G Services
Cloud Computing
Superior network Coverage and quality
Infrastructure Sharing:
Reduced Operating cost
Reduced Maintenance Cost
Thank You