Y
 


   
@ Y  
‡ Stimulating demand for appropriate
processed foods.
‡ Achieving maximum value addition and
by-product utilization.
‡ Creating increased job opportunities
particularly in rural areas.
‡ Enabling farmers to reap the benefits of
modern technology.
‡ Creating surpluses for exports.
V
 
@ he ICFAI center for management research
state that   
  can
be defined as the environment in different
sovereign countries, with factors exogenous
to the home environment of the
organization, influencing decision making on
resource use and capabilities. his includes
the social, political, economic, regulatory, tax,
cultural, legal, and technological
environments.
retainer ship
@ Retainer ship contract is one in which the employees are
hired on retainer ship contract ,wherein statutory
compliances of employment like PF,ESIC, Bonus, Gratuity ,etc
are not applicable to the individuals. the working hours
,monthly charges ,and other benefits (if required) can be
given depending upon mutual understanding and contract
letter between the company and the individual ,there will be
no Master and servant relationship in such contract .
In contractual letter , contractual period is been mentioned
along with other terms and conditions of appointment.
if a contractual relationship is been made between a
contractor and the firm, then it becomes the responsibility of
the employer to see that whichever workmen comes in his
firm ,his/her PF,ESIC, and other benefits are provided to
him/her or else it becomes liabilities of the firm to bear the
cost.
AGGRESSIVE BUSINESS
ENVIRONMEN

Of or relating to an investment philosophy that

seeks to achieve above-average returns by
accepting above-average risks. An example of an
aggressive investment posture would be
confining one's investments to the common
stocks of companies in young industries with
high growth potential. Likewise, purchasing
undeveloped real estate is more aggressive than
acquiring rental property.
 V 
  
V! !"

uEvery day amul collects 447,000 litres of milk from 2.12

million farmers (many illiterate),

uconverts the milk into branded, packaged products, and

delivers goods worth Rs 6 crore (Rs 60 million) t
uAnd deliver it·s product over 500,000 retail outlets across
the country.

Its supply chain is easily one of the most complicated in the

world. How do managers at Maul prevent the milk from
souring?
 New strategy taken by amul in new
aggressive business environment
@
he parlour, which took about three months to create will be launched soon
and will allow users to walk into, browse and access information about Amul
products and processes. If the company decides to go ahead with selling
products online, the initiative will put GCMMF at the forefront of the V-
Commerce (virtual commerce) drive in India.

@ What·s a new wave at Amul is a new life for Second Life?

@ a free virtual environment on the Internet where users create avatars, move
around, interact with other users· avatars. Second Life was treated largely as
a gaming or networking portal in the beginning. But serious business is
transacted on it now. ´rade worth rs 6.5 crore happens on the site daily,µ
says Siddharth Banerjee, aka Zeus Zetkin (as he is known on Second Life),
CEO and Founder of IndusGeeks, another metaverse development company.
3!3 Y#  $%$ Y

‡x
 x x
x     
  x


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x   x
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Futuristic
strategies

Proactive
strategies

Reactive
strategies
 COMPEIORS OF AMUL

r x x x
x

  xx 

  x x
 x x x 
x

 
  

x   x

x   x
x

   x

x 
 
  
 
 

x
x





 x 
 
x 

x x x 
x x  x
x
 x
x x

xxx
xxx !x!x
x
!x!x
x
uVariety of product
uBy means of R&D
uVarious promotional activities
uRelevant information about competitor strategy
uSkilled labour
uFuturistic product


 


 3



x x x 


"#$% % ,-##-*)  .,-##-*)
&'()*+$(
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504
2009-2010 80053 1700
 3 & 
 

&
For that amul launches different kind of products
to differentiate itself from it·s competitors they
are as follows:-
u

Amul
cooking
butter

Amul lite
law fat
bread
spread

Amul butter
 Amul pizza
Amul cheese
pasteurized
cheese Amul malai
Cheese range panner

Amul processed Utterly delicious

cheese spread pizza
 Mithaee
range

Amul
shrikhand

Amul Amul Amul Mithaee

Avsar laddos
amarkhand gulabjamun kulphi mix
UH MILK Amul gold (4.5
RANGE % fat milk)

Amul Amul
shakti(3% fat shakti(toned
milk) milk)

Amul taaza
Amul fresh
(1.5% fat
cream
milk)
 Amul
etc
cow ghee

Amul Sagar
pure ghee pure ghee

Pure ghee
 Amul milk
powder

Amul full
Amulya dairy Sagar skimmed Sagar tea &
cream milk
whitener milk powder coffee whitener
powder
 
   

Employee reward program

Career development program

Performance based bonus

Employee referral plan

Loyalty bonus

Gifts at some occasions

Accountability

Making the manager effective & easily accessible

Survey
 he qualities of desirable employees

Listening to instructions

Positive &Proactive attitude-take incentive

Wiling to work

Giving credit to other

Performing your duties cheerfully

Being dependable

HEY ARE AS FOLLOWS:-

FOLLOWS:-
Being self discipline
  
@ oday·s organization or company facing tuff
competition with their respective
competitors ,compare to 21st century,
where there is limited no of company, and
there was less competition in the market
@ So retentation gives job security & mental
satisfaction.
@ Sometimes it·s important but depending
upon the organization structure.
@ In food processing due to huge business
,it·s necessary to retain top performers.
&