Writing Problem and Hypothesis

Statements for Business Research(1)

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Setting of work proposal :
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Work problem :
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Quantitative specification of problem :

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Importance of problem :
,
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Project need : ,
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Work objective : ?
Methodology to achieve objective
: ?
Anticipated results :
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Contribution to field :
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()
Although Taiwans growing elderly population has
increased the demand for institutional-based health care, the
institutional-based health care sector is obviously disproportional island
wide in the level and quality of services and facilities, resulting in
significant public concern over this dilemma. Whereas
concern over the quality of institutional-based care and the working
capital weight correlation has seldom been addressed, most studies
have focused mainly on legislation, human resource management and
approaches to enhance patient care. (NOTE : Add 2-4 sentences that
describe characteristics of the problem or statistics that reflect its
severity) According to Chang (2002), 77% of all
institutional-based care facility managers surveyed believed that
working capital weight lower than a gross earnings of 80% may affect
health care quality. The inability to estimate the quality of
institutional-based health care and working capital weight correlation
makes it impossible for facility managers to provide and maintain a high
level of service, thus infringing on consumers rights in this growing
sector. Therefore, exactly how various working costs
impact the quality of institutionalized-based healthcare must be
analyzed.
()
Exactly how various working costs impact the quality of
institutionalized-based healthcare can be analyzed. To
do so, exactly how institutional-based healthcare quality and working
costs correlated with each other can be analyzed by using data of
financial statements and customer satisfaction. Relevant data not in a
digitized format or in a small quantity can then be calculated by using a
gray system-based mathematic method and fuzzy theory.
As anticipated, after the fuzzy theory is applied to digitize the data, they
gray system can be used to rank and verify the importance of various
working costs and the quality of institutional-based healthcare.
Importantly, results of this study can enable institutional-based
healthcare facility managers not only to strengthen areas of corporate
management, but also to provide a high quality of long term healthcare.
(NOTE : Add 2 more sentences that describe more thoroughly how the
proposed method contributes to a particular field or sector)
()
The increasing popularity of credit card use in Taiwan
has made it possible for banking institutions not only to acquire
extensive customer data, but also to analyze such data to optimize
marketing management practices, which is essential for corporate
survival. However, differentiated marketing practices in
Taiwan are insufficient, with conventional methods seldom
incorporating strategies that analyze customer data effectively. Thus,
the lack of interacting with customers will diminish the focus of the
Product and Promotion strategy. For instance, conventional methods
fail to provide convenient services to customers efficiently. (NOTE :
Add 2-3 sentences that describe characteristics of the problem or
statistics that reflect its severity) Namely, although the
mail-order division of a company sends its promotional materials to its
customers, only 10% of those customers subsequently purchased
those advertise products. The inability to identify whom those 10%
potential customers are in advance makes it impossible not only to
save the remaining 90% overhead costs of the promotional materials,
but also to prevent the sales division from concentrating on potential
customers to enhance work productivity by providing upgraded
products and services.
()
Consequently, conventional methods may
cause decision makers to select inappropriate strategies.
Additionally, the lack of a differentiated marketing strategy
will lead to inefficiency and high overhead costs. Under
such circumstances, banking institutions can not implement
product promotion effectively owing to the inability not only
to provide reliable services, but also to adopt differentiated
marketing practices. Therefore, a dynamic
purchasing model of potential customers must be
developed for use in market differentiation and effective
management of customer relations.
()
A dynamic purchasing model of potential
customers can be developed for use in market
differentiation and effective management of customer
relations. To do so, based on numerous
customer data available, a data mining method, i.e. CRISP-
DM, can be adopted, which combines the conventional
means of data exploration with two mathematical
calculations (decision tree and category nerve) to
determine how various purchasing activities are related.
Factors of customer relations and customer life cycle can
then be combined to construct an enhanced management
model. As anticipated, the proposed dynamic
purchasing model for managing customer relations
effectively can significantly reduce promotional costs, as
well as allow sales staff to concentrate on identifying
potential customers.
()
By incorporating CRIPS-DM, the
proposed model can analyze current customer
data efficiently, enabling marketing staff to identify
potential niche markets and manage customer
relations effectively. Via the proposed model,
factors of the dynamic module can be verified and
adjusted to ensure that a company provides quality
services continuously. (NOTE : Add 2 more
sentences that describe more thoroughly how the
proposed method contributes to a particular field or
sector)
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