GOOGLE

GROUP - 1
 Introduction
• Google Inc. is an American multinational public corporation
invested in Internet search, cloud computing, and advertising
technologies.

• Google hosts and develops a number of Internet-based services

and products, and generates profit primarily from advertising.

• The company, headquartered in California, was founded by Larry

Page and Sergey Brin, while the two attended Stanford University.

• It was first incorporated as a privately held company on

September 4, 1998,
 Mission
• “To organize the world's information and
make it universally accessible and useful”.

• Google’s motto: “do no evil”.

• Google’s 1st Logo

Aug 30, 1998 Burning Man festival - (Global)
 CSR

• Corporate Social Responsibility (CSR) defined

as “the ethical behavior of a company towards
the society,” manifests itself in the form of
such noble programs initiated by for-profit
organizations.
 CSR & INDIA
• CSR has become increasingly prominent in the Indian
corporate scenario.

• Socio-economic problems and limited resources by

the government  has opened up several areas for
businesses to contribute towards social
development.

• CSR in India has gone beyond merely charity and

donations, and is approached in a more organized
fashion, has become an integral part of the corporate
strategy.
 CSR Association

Google’s success as a company with strong CSR

associations has two distinct aspects: 
• The persistent pursuit of technical  innovation;
and
• The unapologetic focus on creative, people
values.
 Areas under code of conduct
• Serving users
• Respect each other
• Avoiding conflicts
• Confidentiality
• Protect Google's asset
• Ensure finance integrity
• Obey the law
 Serving others
• Honesty
• Usefulness
• Responsiveness
• Take action
 Respect each other
• Equal opportunity
• Positive environment
• Drug and alcohol
• Non usage of weapons
 Avoiding conflicts
• Personal investments
• Openness and transparency
• Maintaining Personal relationships at work
• Accepting gifts and other business courtesies
 confidentiality
• Properly secure, label and dispose of
confidential Google material
• Safeguard confidential information that
Google receives from others under non
disclosure agreements
• Keeping trade secrets and other confidential
intellectual property secret.
• Financial information
 Protect Google’s asset
• Intellectual Property
• Physical security
• Employee data
• Company’s equipments
 Financial Integrity
• Spending Google’s money
• Signing a contract
• Recording Transaction
• Reporting Financial Irregularities
• Hiring Suppliers
 Obey the law
• Competition Laws
• Trade controls
• Insider Trading Laws
• Anti Bribery laws
 Areas of improvement
• Safety at workplace
• Punctuality and Discipline
• Dress code
• Company Facilities
• Avoidance of Conflict of Interest
 Area to be stressed
• Confidentiality
• Any leak would hurt the product launches
• Because even though it serves its customers if
the confidentiality is not maintained it is of no
use.
• It also serves as a effective tool for the
competitive advantage.
 CONCLUSION
• "Don't be evil." Googlers generally apply those words to how they
serve their users.
• But "Don't be evil" is much more than that. Yes, it's about
providing users unbiased access to information, focusing on their
needs and giving them the best products and services that we can.
• But it's also about doing the right thing more generally – following
the law, acting honorably and treating each other with respect.
• It's built around the recognition that everything they do in
connection with work at Google will be, and should be, measured
against the highest set the bar that high for practical as well as
aspirational reasons.