Group members:

Saeed ur Rehman: (Sp10-MBA-03/AKT)

Jalal Khan: (Sp10-MBA-08/AKT)

Presented to:

Mr. Anees khatak

Project Contents
 Introduction
 History & Background
 Mission & Vision Statement
 Product Line
 Packages
 Services
 Pricing Strategy
 Customer’s service center
 Competitors Analysis

 SWOT Analysis
 Conclusions and Recommendation
 INTRODUCTION

UFONE GSM is a Pakistani GSM cellular service provider.

It was founded on 29 January 2001.Their main products are
Post pay & Prepay connections. UFONE is subsidiary of
Pakistan Telecommunication Company. Presently UFONE is
giving network services to 750 cities and giving a hard time
to the competitors by launching different packages in a short
time period.
 Company Background & History
Pakistan Mobile Communication Limited, Better known as Ufone GSm.
Ufone has 22.5 million customers by December 2009.
Ufone head office is located at Islamabad, Pakistan, 13-B, F-7 Markaz.
Ufone stared operations in2001, as a new cellular mobile service in
Pakistan.
Ufone invested around $ 65 million to setup its modern technical
infrastructure to provide high quality crystal clear voice and fast data
transmission.
 Mission Statement

 Our mission is to build long lasting partnerships with our

customers, which would benefit them by increasing their
competitiveness.
 Backed by the power of our group, we are able to supply
cost effective, high quality products and services through
continuous improvement and customer focus.
Ufone Vision
“To be the leading Telecommunication Services
Provider in Pakistan by offering innovative
Communication solutions for our Customers while
exceeding Shareholder value & Employee
Expectations.”
Product line and Categories
 Ufone offers both Pre- paid and post-paid services.
UFONE PREPAY PACKAGES
 Paanch ka Pandrah
 U won

 U-circle

 Night Plus

 Unlimited SMS

 Friends N Family

 Tension free
 Youth

 ufone ghanta
 Simple ghanta

 3 min
 Services
• Missed call Notification
• Phonebook saver
• My Ufone Services
• Entertainment
• Urdu InfoServices
• Pocket Data
• GPRS
• MMS
• Call Features
• Messaging Services
• Ushare
• U Loan
Prepay Tariff

Call Charges Prepay Tariff

Ufone Prepay Tariff (Rs.) Per Within Ufone To Other

To PTCL
Minute Community Networks*

Outgoing Call rates / Peak

2.50/- 2.50/- 2.50/-
Hours

Outgoing Call rates / Off Peak 1.50/- 2.50/- 2.50/-

SMS Charges (Rs. per SMS)

Within Ufone Community To Other Networks* Ufone to International Operators

0.50 1.00 2.50+ Tax

 Pricing Strategy of Postpay
Call Charges Postpaid Tariff

Ufone postpaid Tariff (Rs.) U50 U250 U550 U999 U1499 U1999 U3999

Line rent (Rs/month) 49 249 549 999 1499 1999 3999

Free Minutes (per month) 64 280 620 1300 2400 6800 Unlimited

Free Minutes Ufone to Ufone 40 180 400 900 1800 6000 Unlimited

Free Minutes Other Mobile Operators, PTCL 24 100 220 400 600 800 1600
& WLL Networks

Free SMS (per month) - All networks in - 50 100 200 300 500 unlimited
Pakistan

Outgoing Airtime charges (Rs/Minute)

Ufone to Ufone (Rs/min) 1 1 0.9 0.75 0.5 0.2 0.2

Ufone to Other Mobile Operators, PTCL & 1.6 1.6 1.5 1.5 1.25 1.2 1.05
WLL Networks

SMS Charges (Rs. per SMS)

Ufone to Ufone SMS 0.5 0.5 0.5 0.5 0.5 0.5 0.25

Ufone to Other Mobile Operators SMS 1 1 1 1 1 1 0.50

Int’l SMS 2.5 2.5 2.5 2.5 2.5 2.5 2.5

GPRS Rate (Rs/MB) 15 15 15 15 15 15 15

 Customer’s service center
 Pashawer
 Karachi

 Islamabad

 Lahore

 Rahim Yar Khan

 Sialkot

 Quetta

 Rawalpindi

 Faisalabad
Cont…

 Gujranwala
 Multan

 Sukkur

 Jhelum

 Hyderabad
 COMPETITORS

 MOBILINK

 TELENOR

 WARID

 ZONG
Mobile Subscribers in Pakistan
Market Share
 SWOT ANALYSIS

Strengths

 Second Large Market Share

 World wide cheap call rates

 Representing PTCL name

CONT….

Weaknesses

 Placing Franchises

 Special Events Jamming

 Ufone Voice Quality

 CONT…….
Opportunities

 Continuing to Expand Globally

 Publicity and Marketing

 Develop Franchises
CONT…
Threats

 Govt. Interference

 Competitors

 Economic Conditions
 Conclusions and Recommendation
Ufone could develop some new and innovative
services to attract customers to increase their
revenues as well as it customers:

 It should introduced International SMS packages

 They should also introduce some International call

packages to Middle Eastern countries.

 In“ Ufone ghanta” package time of the package

should be extend.