• One of India's foremost private sector companies with

a market capitalization of nearly US $ 18 billion and a

turnover of over US $ 4.75 billion. ITC is rated among
the World's Best Big Companies, Asia's 'Fab 50' and
the World's Most Reputable Companies by Forbes
magazine.
• ITC has a diversified presence in Cigarettes, Hotels,
Paperboards & Specialty Papers, Packaging, Agri
-Business, Packaged Foods & Confectionery,
Information Technology, Branded Apparel, Personal
Care, Stationery, Safety Matches and other FMCG
products.
• 6% in volumes of the branded noodles market.
• Aashirwad atta is the number one flour brand with
40% market share.
• Sunfeast biscuits are at number three position (after
Britannia and Parle) with 10% market share.
• Mint-O has managed to grab a 40 per cent market
share.
• ITC Foods hopes to do sales in excess of Rs 800 crore
(Rs 8 billion), a growth of over 90 per cent over the
previous year.
• Wills Lifestyle chain of exclusive specialty stores.
• Wills Lifestyle, as a fashion destination, Wills Classic work wear, Wills
Sport relaxed wear, Wills Club life evening wear.
• John Players offers a complete fashion wardrobe to the youth of today.
The launch of Miss Players with its range of trendy fashion wear for young
women.
• Wills Lifestyle was named Superbrand 2006 by the Superbrands Council
of India recently. Wills Lifestyle has been twice declared 'The Most
Admired Exclusive Brand Retail Chain of the Year' at the Images Fashion
Awards in 2001 & 2003.
• Essenza Di Wills brand in mid 2005.
• Essenza Di Wills A
• Aqua Homme that offers a distinctive and fresh aquatic fragrance.
• In September 2007, ITC launched Fiama Di Wills, shampoos, conditioner,
shower gels and soap.
• In February 2008, ITC launched two new ranges of soap - Vivel Di Wills
and Vivel
• In June 2008, the Company launched Vivel shampoos.
• ITC has recently launched a range of soaps and shampoos Superia.
• Made its entry into the stationery business in 2002
• "Classmate" and "Paperkraft
• Classmate - India's largest National brand, reaching 50,000 outlets across
the country, has over 300 variants in its range .
• Classmate Fun N Learn
• For every two Classmate Notebooks sold, ITC contributes Re. 1 to its rural
development initiative.
 Cigarettes
• Highly popular portfolio of brands includes
Insignia, India Kings, Classic, Gold Flake, Silk
Cut, Navy Cut, Scissors, Capstan, Berkeley,
Bristol and Flake.
• 85% of revenue is generated from cigarette
sale in the FMCG category.
 SEGMENT REVENUE
Rs. crores
Q2 GTO Q2 NTO
2007/08 2006/07 Goly 2007/08 2006/07 Goly
Actuals Actuals % Actuals Actuals %
1. Segment Revenue
a) FMCG - Cigarettes 3272 3102 5.5 1574 1410 11.6
- Others 587 410 43.3 587 410 43.3
Total FMCG 3859 3511 9.9 2161 1819 18.8
b) Hotels 226 201 12.5 208 184 13.2
c) Agri Business 741 847 (12.5) 741 847 (12.5)
d) Paperboards, Paper & Packaging 615 522 17.7 560 476 17.6
Total 5440 5081 7.1 3669 3326 10.3
Less : Inter segment revenue 417 478 396 460
Gross sales / income from operns. 5023 4603 9.1 3273 2866 14.2
BINGO
• Bingo was launched to
take over atleast 25% of
the market share.
• Captured 16% in the initial
6 months.
• Revenue between metros
and non-metros is 45:55.
 BINGO!

ITC Foods gets snack-

happy with its all-new
Bingo!, challenging Lays
and Kurkure
4P’s: Product
• Launched after a cross country research on
Indian snacking habits.
• With the chefs from ITC’s hotels BINGO was
launched in 16 exciting flavors.
• Taking care of the very Indian tastes revealed
from the 14 cities extensive research.
4P’s:Price :Cost
• Priced reasonably at Rs 5, Rs 10, Rs 20 packs.
• 35 g pack for Rs 10 : Frito Lays introduced 45 g
pack for Rs 15.
4P’s:Promotion
• “Shock the customer”
• Website: www.bingeonbingo.com.
• Online offers, games, downloads, mobile
games.
• Banners advertised Yahoo!, Rediff and Sify.
4P’s:Promotion
• 10 to 15 spots per channel per day on
Youth channels (MTV, Star World)
Hindi channels (Zee TV, Star TV)
News channels.
• 20 spots on a variety of radio channels
• Advertised in leading national dailies
• Over 1,000 outdoor hoardings in the top-30
cities.
4P’s:Promotion
• Point of Purchase Displays:
>4 lakh large racks
4P’s:Place
• Available at all cigarettes & pan shops that
numbers approximately 2 millions.
• All kirana shops.
• Big bazaar and Food bazaar.
Bingo: Big Bazaar
• Pepsi’s ‘Lay’
looses out to
ITC’s ‘Bingo’ in
Future ‘Bazaar’
chains.
 ITC : Future Plans
• 12-14 new flavors in the pipeline. Inspired by
regional tastes.
• 16 new products in snack market by year
end.
• 25% snack food market to be captured in 4
years.
• 50% FMCG market to be captured in the
snack products.
• Rs 150 crore to be invested.
 OUR FOCUS
• “With around 600 employees and more than
200 products, ITC reaches to more than two
million outlets and aspires to be the No. 1
player in India’s packaged food industry that,
according to a Credit Suisse report, is worth
Rs56,000 crore”: Ravi Naware, chief
executive, ITC.