c



  
c    
  
 V


w TOURISM
w COMPONENTS
w TYPES OF TOURISM
w CURRENT TRENDS
w USERS/CUSTOMERS OF TOURISM
w 7Ps OF TOURISM MARKETING
w VARIOUS ORGANISATIONS.
  
a Temporary movement of people

a Requires displacement of people outside the

known environment
V 



 
ACCOMODATION

TOURIST
ATTRACTION INFORMATION
AND GUIDING
SERVICES

TOURISM

TRANSPORTATI
ON
TOUR
OPERATORS
TRAVEL
AGENTS
  

 

w 

 Visits by residents of a
country to their own country.

w



It comprises domestic tourism
and outbound tourism
 V



w 

JIt generated around 9.4% of world GDP and
8.2% of total employment in 2009.

JInternational tourist arrivals rose from 682

million in 2001 to 920 million in 2008.

J The global travel and tourism industry

experienced a downturn in 2009 due to the
global economic and financial meltdown.
 V

w 




J India͛s travel and tourism industry generated
revenue of Rs. 1,970 billions in 2010. This is
around 3.1% of total GDP.
 PERFORMANCE OF TOURISM
INDUSTRY(INDIA) IN 2009

  ! "
Foreign Tourist arrival in India 5.11 millions
Indian Nationals departure 11.07 millions
from India
Domestic Tourist visit to all 650.04 millions
states/UTs
Foreign exchange earnings 549.60 billions
from tourism

 V: Ministry of
Tourism
‰ORLD RANKING OF INDIAN TOURISM

  
#


Absolute size 12
Relative contribution to 90
National Economy
Growth forecasts 4

 V
‰orld Travel and
Tourism Council(‰TTC)
 

 
NON USERS POTENTIAL USERS

ACTUAL USERS OCCASSIONAL USERS

HABITUAL USERS
 7 

 

PRODUCT

PROCESS PRICE

TOURISM
PEOPLE PLACE

PHYSICAL PROMOTI
EVIDENCE ON
 PRODUCT
a Non material and intangible

a Includes multi-dimensional services like

Restaurants, Shopping, etc.
 PRICE
a Used to achieve a pre determined sales
volume.

a Influenced by internal factors like pricing

policy of the company and external factors like
the destination itself.
 PLACE
a Refers to the channel of distribution which
connects customers to tourist products.
 PROMOTION
a Creates an awareness among actual and
potential users by :
Sales Promotion
Advertising
‰ord of Mouth
 PHYSICAL EVIDENCE
a Defined as well built environment controlled
by tourism organisation.
a Tangible aspect
a Communicates messages about quality,
positioning, differentiation, etc.
 PEOPLE
a Employees of tourism

a Tourists
 PROCESS
a It is the way of undertaking transaction
supplying information and providing services
which is acceptable to the customers.
 
 



 



a Cox and Kings

a Thomas Cook

a Sita Online Tourism Corporation(SOTC)