Cloud

Computing

1
 Computing Evolution

40’s 70’s 80’s Now

•Mobility explosion
•Collaboration
•High level of interconexion between users
•Web platform growing
•Pressure over companies data centre.

2
 Why

It combines a lot of concepts from latter years in computing: a

Definition
huge number of multicore PCs and servers (both physical or virtual)
running together trough broadband networks..

Contrary to last “big innovations”, cloud computing didn’t sprout from a young
genius from Silicon valley. “is the logical result from the last 30 years in
computation. In certain way, is a return to past, time sharing taken to the
maximum”.
•Just 6% of currently installed servers capacity is used
•30% aren’t used but weren’t unplugged from the network.

Why Amazon was pioneer:

they have a critical mass in Christmas, but during the rest of the year,
they have the infrastructure available and developed a lot of technology
so support their business.
3
 How we see it

The subject is still blur, and opinion of Will

Willititremain?
remain?
experts and executives from •Costs
•Costs
customers and suppliers are diverse: •Business
•Businessopportunity
opportunity
•Facilitator
•Facilitator fornew
for newbusiness
business

▲Definitive
Hot
Hotissue
issueinincrisis
crisis
▲Will kill another ways of computing scenario:
scenario:
•costs
•costscuting
cuting
▲Will be the computing itself •new opportunities
•new opportunities
•flexibility
•flexibility

▼Another fade Off

Offshoring:
shoring:
BRIC
BRIC
Develop
Developthis
thisbox.
box.
►Just a name for “Network virtualization”

4
 What led to actual phase
Terms related to Cloud
Computing

Saas
Saas
Iaas
Iaas
Paas
Paas
Widget
Virtualization Widget
Virtualization mash up
mash up
SOA
SOA
REST
REST

Grid computing:
Grid computing:
Hw
Hwresources
resources
sharing
sharing

Web 2.0
Web 2.0
Internet
Internetservice
service
Bus
Bus

5
 Players
Software on Grid computing: Elastic
demand massive processing computer:

60

50

40
By 2012, the global market for 30
cloud computing will be 20
51

$95 billion 10 16 14
Merryll Linch 0
7 7

Microsoft Google Amazon Yahoo Others

6
 You can take it with you
Are gadgets important?

As wireless technology
gets better and cheaper,
more and more different
kinds of objects will
connect directly to the
cloud.

7
 Numbers
Numbers around CC are always impressive:
80% fortune companies 1000 will pay
to use cloud computing services and
30% will pay for infrastructure.
Gartner
201
2
At this moment, the 5 major
search engines together Market :
have 2.000.000 computers 201
1 42 billon IDC
95 billion Merryl Linch
200
9 33% of IT business will be in
Cloud Computing
Gartner
Microsoft data centre in Chicago:
610.000 servers
8
8
 They have already used cloud…
Powerset:
Powerset:aastart-up
start-upthat
thatisiscreating
creatingaanatural
naturallanguage
languagepowerful
powerfulsearch.
search.When
Whenthey
they
need
needtotocatalogue
cataloguethe
theweb,
web,they
theybuy
buycloud
cloudservices.
services.

New
NewYork
Yorktimes:
times:totocreate
create11.000
11.000pdfs,
pdfs,they
theyneeded
neededtotosubcontract
subcontractcloud
cloudservices
services

Schumacher
SchumacherGroup
Group(emergency
(emergencyrooms
roomsfor hospitals): :almost
forhospitals) almostaffected
affectedby
byKatrina
Katrina
hurricane,
hurricane,they
theywas
wasgrowing
growingquickly
quicklybut
butwas
washaving
havingproblems
problemstotocreate
createregional
regionaloffices
offices
totosupport it. Running some systems remotely was the answer.
support it. Running some systems remotely was the answer.

Starbucks:
Starbucks:using
usingSalesforce
SalesforceCRM
CRMtotocreate
createthe
thenew
newidea
ideaMystarbucks.com
Mystarbucks.comwebsite
websiteas
asaa
online
onlinecommunity.
community.

US
USOlympic
OlympicCommittee:
Committee:using
usingAT&T
AT&Tservice
servicetotohandle
handleaabusy
busytraffic
trafficduring
duringthe
thegames
games

SOGETI:
SOGETI:The
Theconsultancy
consultancycompany
companyowned
ownedby
byCap
CapGemini
Geminicontracted
contractedcloud
cloudservices
services
from
fromIBM
IBMBlue
BlueCloud
Cloudtotoaawhole-company
whole-companybrainstorming
brainstormingprogram.
program.

9
 What is already available

Email (Yahoo, Gmail, etc) Office Applications

Human resources Backup

CRM (Salesforce.com) Storage

10
 Cloud PROs
Customer Supplier
Hardware
Hardwareconsolidation:
consolidation:Best
Bestuse
useofofmoney
moneyinvested
investedininhardware
hardware
Costs:
Costs: employees,
employees,nature,
nature,energy,
energy,etc…
etc…Smaller,
Smaller,TCO
TCOreduction.
reduction.
Global
GlobalModel:
Model: Data
Datacentres
centresare
aredistributed
distributedaround
aroundthe
theworld,
world,using
usingbetter
better
conditions:
conditions:employees,
employees,nature,
nature,energy,
energy,etc…
etc…
Geographical
GeographicalDistribution:
Distribution: Better
Betterservices
servicesfor
fordisperse
dispersecompanies
companiesand
andeasier
easier
mobility.
mobility.
Flexibility:
new needs can be solved quickly. Synergies:
Elasticity: For big Hardware investment can be
temporary needs can be solved andcostumers,
you can cloud spread
is a long-term
“return” the infrastructure after the pick. Economy of scales:
option. Not just a
New business: Hardware investment can be
solution for the spread
Smaller investment
Time-to-market: next 12 months. Alliance:
Faster Implementation Intel, HP e Yahoo
11
 Cloud CONTRAS
Customer Supplier
Putative
PutativeRisk:
Risk:Legal,
Legal,regulatory
regulatoryand
andbusiness.
business.Can
Canour
ourdata
databe
be“elsewhere”?
“elsewhere”?
Pricing:
Pricing:How
Howititisisbeing
beingcharged.
charged.Migrate
Migratefrom
fromboxes
boxestotoservices
servicesisisaalesson
lessontotolearn.
learn.

Performance:
Performance:Data
Databases
basescan
canbe
beless
lessquick
quick

Challenge:
Challenge:management
managementofofresources,
resources,over
overmany
manylocations
locationsand
andwith
withvarious
varioustenants.
tenants.
Lack of cost advantage: Safety:
Not achieving ROI before turn people sceptical To manage customer data, the
with CC . identification management must be
Strategy: Computing is not
solved
Large databases; critical data; old core business for
systems; Liability:
many suppliers
systems that require specific hardware ……
Migration: and CC solution Latency:
can be ……
Current enterprise apps can't be migrated
discontinued. Lack of Service levels
conveniently. agreements:
Management: Cloud providers still are not taking
Difficulty of managing cloud applications. accountability for the platforms
12
 How would be an CC architecture?

Cloud
Cloudarchitecture
architecturemust
mustsupply
supply
aamanagement
managementinfrastructure
infrastructure
that
thatincludes
includesfunctions
functionsas:
as:
•Computational
•Computationalresources
resourcesprovisioning;
provisioning;
•Dynamic
•Dynamicworkload
workloadbalancing;
balancing;
•Performance monitoring.
•Performance monitoring.

13
Examples of CC Architecture

14
Examples of CC Architecture

15
Examples of CC Architecture

16
17
 Bibliography

Data.ti
Nr 262 – February 2009

The Economist
IT's global “cloud”
The evolution of data centres
Software as a service
Connecting to the cloud
The economics of the cloud
The long nimbus
Computers without borders
Sources and acknowledgments
Offer to readers

CIO
The case against cloud computing

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This presentation is a summary of many readings and some chats.
Please, if you have anything to tell me about it, like suggestions, corrections, opinions,
questions, etc, you can contact me: eleniamapi@yahoo.com

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